tag:blogger.com,1999:blog-28134258421290665322024-03-24T23:10:11.139-07:00Bertha's BlogAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.comBlogger2744125tag:blogger.com,1999:blog-2813425842129066532.post-28874462227971442132019-04-23T11:00:00.001-07:002019-04-23T11:00:49.290-07:00How Much Would You Pay to Sit in a Meeting With Bill Gates and Steve Jobs? | DailyVee 548Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com11tag:blogger.com,1999:blog-2813425842129066532.post-6205192642109070722019-04-23T00:05:00.001-07:002019-04-23T00:05:59.056-07:0010 Creative Lead Gen Examples Sourced from Marketing Legends<div class="blog-photo"><img src="https://unbounce.com/photos/10-Creative-Lead-Gen_feature2-blue.png" alt="10 Creative Lead Gen Examples Sourced from Marketing Legends" width="750" height="400" class="aligncenter size-full wp-image-80493" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue-150x80.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue-469x250.png 469w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue-650x347.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue-300x160.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/10-Creative-Lead-Gen_feature2-blue-160x85.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></div>
<p>Lead generation is the <a href="https://www.stateofinbound.com/?__hstc=20629287.3af11248feaa4e14be9acca18bf33428.1546976121599.1552935182401.1553717310460.3&__hssc=20629287.1.1553717310460&__hsfp=2321322690" rel="noopener noreferrer" target="_blank">number one challenge</a> for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content.</p>
<p>There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.</p>
<p>Jessica Meher, VP of Marketing at <a href="https://www.notarize.com/" rel="noopener noreferrer" target="_blank">Notarize</a>, put it really well on Twitter:</p>
<blockquote class="twitter-tweet tw-align-center" data-lang="en">
<p lang="en" dir="ltr" xml:lang="en">So many <a href="https://twitter.com/hashtag/SaaS?src=hash&ref_src=twsrc%5Etfw">#SaaS</a> companies today produce the same content mktg formulas as they did 10 years ago.</p>
<p>E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." etc.</p>
<p>This shit works, until it doesn't. Now's a good time to invent the new ebook. Get creative.</p>
<p>— Jessica Meher (@jessicameher) <a href="https://twitter.com/jessicameher/status/960973178238455808?ref_src=twsrc%5Etfw">February 6, 2018</a></p>
</blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript">
</script></p>
<p>To stand out, you need more than quality content. You need to think outside the box. Try something a little bit different. Maybe even a little bit experimental.</p>
<p>For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. And believe me—some of these folks needed QUITE a bit of convincing to spill their most useful and interesting ideas.</p>
<p>But we got ‘em here for you: 10 unique examples lifted straight from the private swipe files and secret marketing playbooks of the pros. Use these ideas as inspiration for your next lead gen campaign. Or, just keep them handy for the next time you want to try something more interesting than creating <em>another</em> ebook or webinar.</p>
<p>Ready? Let’s get cooking.</p>
<h2>Jump to a Creative Lead Gen Example</h2>
<ol>
<li><a href="#create-tool"><strong>Create an Interactive Tool</strong></a></li>
<li><a href="#embed-lead-gen"><strong>Embed Your Lead Gen Forms in Videos</strong></a></li>
<li><a href="#interview-expert"><strong>Interview a Third-Party Expert</strong></a></li>
<li><a href="#send-mail"><strong>Send Attention-Grabbing Direct Mail</strong></a></li>
<li><a href="#share-experience"><strong>Share a Customer Experience to Spark Brand Searches</strong></a></li>
<li><a href="#connect-communities"><strong>Connect via Communities</strong></a></li>
<li><a href="#promote-template"><strong>Promote a Personalized Template</strong></a></li>
<li><a href="#cross-promote"><strong>Look for Unique Cross-Promotion Opportunities</strong></a></li>
<li><a href="#start-side-project"><strong>Start an Interesting Side Project</strong></a></li>
<li><a href="#publish-quiz"><strong>Publish a Surprising Quiz</strong></a></li>
</ol>
<div class="curated-tip">If you’re creating a lead gen campaign, make sure you check out our professional <a href="https://unbounce.com/landing-page-templates/lead-generation/" rel="noopener noreferrer" target="_blank">landing page and popup templates</a>. You’ll be able to optimize your page design to earn more conversions and qualified leads.</div>
<h2 id="create-tool">1. Create an Interactive Tool</h2>
<p>There’s a good reason why so many brands—including <a href="https://www.hubspot.com/resources/tool" rel="noopener noreferrer" target="_blank">HubSpot</a>, <a href="https://moz.com/free-seo-tools" rel="noopener noreferrer" target="_blank">Moz</a>, and, yes, even <a href="https://unbounce.com/landing-page-analyzer/" rel="noopener noreferrer" target="_blank">Unbounce</a>—have invested time and effort to create free tools. Tool-based marketing is popular because even simple interactive ideas can generate boatloads of qualified leads.</p>
<p>For example, Larry Kim, CEO of <a href="https://mobilemonkey.com/" rel="noopener noreferrer" target="_blank">MobileMonkey</a>, says they developed a <a href="https://www.wordstream.com/keywords" rel="noopener noreferrer" target="_blank">Free Keyword Tool</a> for the Wordstream website. Marketers could use it to research and prioritize new keywords in just a few minutes.</p>
<p>And while developing an interactive tool might seem like a lot more work (you might need someone who knows how to code), Larry says they were able to generate a huge number of leads as a result.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Create-Interactive-Tool-1.jpg" alt="Creative Lead Gen Example Create an Interactive Tool" width="750" height="718" class="aligncenter size-full wp-image-80161" /></div>
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<p>Here’s how the tool works: you start out by entering a keyword or website URL that you’re interested in analyzing. To hone the results, you can also choose the industry and country you want to focus on.</p>
<p>What makes this tool particularly clever is the way it displays the results. Hit the “Search” button, and you’ll instantly be able to see some of the related keywords. But all the other information? It’s hidden, blurred out, or obscured in some way.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Create-Interactive-Tool-2.jpg" alt="Creative Lead Gen Example Create Interactive Tool" width="750" height="482" class="aligncenter size-full wp-image-80161" /></div>
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<p>This smartly creates a curiosity gap for visitors, who feel like they’ve already started the process of doing research on their keyword. All they need to do is take one teeny-tiny extra step to get their results.</p>
<p>That final step? You gotta give up your email address.</p>
<p>Boom, lead generated.</p>
<div class="blog-photo"><a href="https://twitter.com/larrykim/" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Larry-Kim-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>This simple tool took just 3 months to build, yet has generated over a million email signups.</p>
</blockquote>
<div class="curated-tip"><strong>PRO TIP:</strong> Even a simple tool can be expensive to create. When considering your tool-based marketing idea, speak with a sample of your target audience first to see if they’d be interested.</div>
<h2 id="embed-lead-gen">2. Embed Your Lead Gen Forms in Videos</h2>
<p>I believe it was old Billy Shakespeare who once wrote: “To gate or not to gate? That is the question. Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous website traffic, or ask for an email address against a sea of troubles…”</p>
<p>At some point, every marketer faces this dilemma. You have an amazing piece of content—now are you going to give it away for free as a way to attract organic traffic? Or do you gate the content and use it as a lead gen magnet?</p>
<p>Cara Hogan, Content Strategist for <a href="https://www.zaius.com/" rel="noopener noreferrer" target="_blank">Zaius</a>, considered these options and asked—<strong><em>why not both?</em></strong></p>
<p>For their <a href="https://www.zaius.com/marketing-unboxed/" rel="noopener noreferrer" target="_blank">Marketing Unboxed</a> series, Cara says they took a hybrid approach to gating each video. Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch.</p>
<div class="blog-photo"><a href="https://twitter.com/CaraHogan27" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Cara-Hogan-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. By including a lead gen form within the video itself, we encourage people to subscribe, but we don’t require it.</p>
</blockquote>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Embed-Form-in-Video.jpg" alt="Creative Lead Gen Example Embed Forms in Videos" width="750" height="412" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>The forms draw just the right amount of your attention, without being <em>too</em> distracting. It slides off the video if you move your mouse off the screen, but then pops back on whenever you come back. All in all, a very classy approach that Cara says has driven some serious results.</p>
<div class="blog-photo"><a href="https://twitter.com/CaraHogan27" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Cara-Hogan-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>We’ve generated hundreds of net new leads from this video series so far. We’ve only published 10 total episodes, and older episodes continue to earn subscribers over time. Some of these subscribers have since been nurtured to become new Zaius customers.</p>
</blockquote>
<h2 id="interview-expert">3. Interview a Third-Party Expert</h2>
<p>For many brands, consistent blogging is one of their main sources of lead generation. Every time you put out an article, it’s an opportunity for someone new to visit your site, discover your brand, and opt in for more communications.</p>
<p>And there’s nothing wrong with looking outside of your own organization and team for content, either. Stepping outside of your comfort zone and providing a fresh perspective can actually be a fantastic way to bring in new audiences.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Interview-Expert-1.jpg" alt="Creative Lead Gen Example Interview Expert" width="750" height="495" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>Take, for example, this lead gen example brought to us by Aaron Orendorff, Content Strategist for <a href="https://iconicontent.com/" rel="noopener noreferrer" target="_blank">iconiContent</a>. To help Shopify Plus rank for some valuable keywords, such as “ecommerce replatforming,” Aaron <a href="https://www.shopify.com/enterprise/ecommerce-replatforming-questions" rel="noopener noreferrer" target="_blank">interviewed a high-profile expert</a> in the industry.</p>
<p>Aaron says it’s the quality of the interview that makes this lead gen example work.</p>
<div class="blog-photo"><a href="https://twitter.com/AaronOrendorff" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Aaron-Orendorff-2.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>Rather than a heavy-handed sales pitch, the piece is an interview with Paul Rogers—one of the brightest and most respected leaders in ecommerce … That objectivity—and framing the article as an honest conversation about a ‘dirty word’—is highlighted throughout.</p>
</blockquote>
<p>But wait, how do you actually generate leads with an interview or blog post? Well, Aaron explained that they peppered the article with three separate lead gen CTAs (<a href="https://unbounce.com/features/popups/" rel="noopener noreferrer" target="_blank">including an Unbounce popup</a>) to present visitors with downloadable content upgrades, related to the topic of the interview.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Interview-Expert-2.jpg" alt="Creative Lead Gen Example Interview Expert" width="750" height="468" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<div class="curated-tip"><a href="https://unbounce.com/features/popups/" rel="noopener noreferrer" target="_blank">Popups</a> and <a href="https://unbounce.com/product-overview/sticky-bars/" rel="noopener noreferrer" target="_blank">sticky bars</a> can turn any high-traffic page into a lead generator. Find out how you can use these targeted offers to drive more conversions.</div>
<h2 id="send-mail">4. Send Attention-Grabbing Direct Mail</h2>
<p>Direct mail might seem like an old school marketing tactic, but that’s exactly what makes it so darned interesting for lead generation. Why not focus your efforts on a smaller customer segment, and put together packages that really get them to sit up and take notice?</p>
<p>Take, for example, these direct mailers that <a href="https://www.ppchero.com/hero-conf/" rel="noopener noreferrer" target="_blank">Hero Conf</a> sent out to promote their PPC marketing conference. The event organizers took a pretty interesting approach to get the attention of marketers like Casie Gillette, Senior Director of Digital Marketing at <a href="https://komarketing.com/" rel="noopener noreferrer" target="_blank">KoMarketing</a>:</p>
<blockquote class="twitter-tweet tw-align-center" data-lang="en">
<p lang="en" dir="ltr" xml:lang="en">Oh man. <a href="https://twitter.com/heroconf?ref_src=twsrc%5Etfw">@heroconf</a> this is one of the coolest pieces of direct mail I've ever received! Who knew video could be so amazing in such a small package? <img src="https://s.w.org/images/core/emoji/11.2.0/72x72/1f44f.png" alt="👏" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <a href="https://t.co/aQnlV2y71G">pic.twitter.com/aQnlV2y71G</a></p>
<p>— Casie Gillette (@Casieg) <a href="https://twitter.com/Casieg/status/1091031588371083270?ref_src=twsrc%5Etfw">January 31, 2019</a></p>
</blockquote>
<p><script async="" src="https://platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript">
</script></p>
<p>Each piece of mail embedded a small video screen to show clips of the presenters who would be speaking at Hero Conf. And while these must have cost a fair bit more than a typical event brochure, Casie says the unique packaging really helped to win her over.</p>
<div class="blog-photo"><a href="https://twitter.com/Casieg" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Casie-Gillette-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>What got me was if you played the video to the end, they had a free ticket offer—you just had to respond to the email they had sent earlier … By placing the offer at the end, only those who watched the video all the way through would learn about the offer. A really cool way to grab attention.</p>
</blockquote>
<h2 id="share-experience">5. Share a Customer Experience to Spark Brand Searches</h2>
<p>Andrew Davis, <a href="https://www.akadrewdavis.com/" rel="noopener noreferrer" target="_blank">best-selling author</a> and keynote speaker, <a href="https://www.youtube.com/watch?v=PMW8VY6gpC4" rel="noopener noreferrer" target="_blank">recently pointed out</a> that most video testimonials are pretty dry. They’re usually just a lot of talking heads, with nervous customers babbling on about all the reasons why they like some marketing brand.</p>
<p>But there’s also a different type of video testimonial—one that actually tells the <em>complete</em> customer story. And although these can be harder to produce, they can also serve up a different type of indirect lead generation for your business.</p>
<p>As an example, Andrew suggests watching this video on YouTube that recently went viral: <a href="https://www.youtube.com/watch?v=iz9nsEjSS1o" rel="noopener noreferrer" target="_blank">Vance’s Incredible 365-day Transformation</a>. The video currently has over <strong>31 million views</strong> and <strong>50,000 comments</strong> on YouTube.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Share-Customer-Experience.jpg" alt="Creative Lead Gen Example Share Customer Experience" width="750" height="679" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>Unlike other video testimonials, this customer story is shot in real time. It’s compelling, it’s emotional—and it doesn’t have a single call to action.</p>
<p>Instead, Vance mentions throughout the video the diet and exercise program he is using to lose weight. The references start out subtle, but eventually become a main focus of the video. Andrew calls this an “implied CTA” that generates leads by inspiring viewers to take the next step.</p>
<div class="blog-photo"><a href="https://twitter.com/DrewDavisHere" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Andrew-Davis-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>A great testimonial video needs no call to action. It actually should create a moment that inspires people to do the next search … It doesn’t need a button, it just invites people who are so inspired to actually check out the next step of the product.</p>
</blockquote>
<p>If you want to try this for yourself, all you need to do is start thinking about how you can frame your customer stories more like, well, <em>stories</em>. Connect with viewers on a personal or emotional level, and tease out the results so they get curious to learn more.</p>
<h2 id="connect-communities">6. Connect via Communities</h2>
<p>For freelancers, consultants, and smaller marketing agencies, you might have to take a slightly different approach to lead generation. While you can still build lists using your website and landing pages, a lot of your success will also come from word of mouth and social interactions.</p>
<p>For example, Nichole Elizabeth DeMeré, <a href="https://nicholeelizabethdemere.com/" rel="noopener noreferrer" target="_blank">B2B SaaS Consultant</a>, says their go-to lead generation strategy has been to build <strong>sincere</strong> connections with other people, in both online and offline marketing communities.</p>
<div class="blog-photo"><a href="https://twitter.com/NikkiElizDemere" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Nichole-Elizabeth-DeMere-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>Being an active member of my favorite communities has lead to me receive leads from other members, because I’m demonstrating expertise in that domain.</p>
</blockquote>
<p>Nichole says that being an active community member on websites like <a href="https://growthhackers.com/posts" rel="noopener noreferrer" target="_blank">Growth Hackers</a> has often lead to them becoming a part of the team, responsible for either community management or growth.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Connect-in-Communities.jpg" alt="Creative Lead Gen Example Connect via Communities" width="750" height="460" class="aligncenter size-full wp-image-80161" /></div>
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<p>As you build relationships and demonstrate expertise, people will naturally start to think of you or your company for future opportunities. The key is to be genuinely helpful and selfless in your interactions, and to try to build actual friendships with other members of the community.</p>
<div class="blog-photo"><a href="https://twitter.com/NikkiElizDemere" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Nichole-Elizabeth-DeMere-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>The thing is, ‘getting leads’ was never my end goal for any of these communities. I was just actively building relationships by bringing value to others.</p>
</blockquote>
<h2 id="promote-template">7. Promote a Personalized Template</h2>
<p>The right template on the right page can be a powerful tool for generating leads. That’s because visitors are willing to give up their personal information in exchange for something practical they can actually use.</p>
<p>But while traditional templates are usually just generic PDF downloads, Ross Simmonds, <a href="https://rosssimmonds.com/" rel="noopener noreferrer" target="_blank">digital marketing strategist</a>, says you can get better results by making a downloadable template that’s more personalized and interactive.</p>
<div class="blog-photo"><a href="https://twitter.com/TheCoolestCool" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Ross-Simmonds-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>Almost every audience loves a template. If you can think about a simple template that arms your audience with the steps they need to take to solve a problem – it can be a great win. Even better; make it an interactive template that gives the user the ability to download it at the end.</p>
</blockquote>
<p>As an example, Ross points towards this <a href="https://www.shopify.ca/tools/policy-generator" rel="noopener noreferrer" target="_blank">Free Privacy Policy Generator</a> created by Shopify.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Promote-Personalized-Template-1.jpg" alt="Creative Lead Gen Example Promote Personalized Template" width="750" height="346" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>Privacy policies are one of those things that ecommerce business owners know they need, but probably don’t have time to create. And while Shopify could have given their visitors a sample policy or instructions on how to create their own, instead they decided to go above and beyond by building a personalized template generator.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Promote-Personalized-Template-2.jpg" alt="Creative Lead Gen Example Promote Personalized Template" width="750" height="359" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>The form you fill out to generate your privacy policy serves two purposes. Not only does it help personalize the template with your company info, but it also lets Shopify follow up meaningfully with every lead that uses the tool. How cool is that?</p>
<div class="blog-photo"><a href="https://twitter.com/TheCoolestCool" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Ross-Simmonds-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>The template approach is interesting because there’s a true value exchange. If you’re offering a template that is closely aligned with your product or service it can be both a rewarding user experience and a rewarding lead generation tactic.</p>
</blockquote>
<h2 id="cross-promote">8. Look for Unique Cross-Promotion Opportunities</h2>
<p>Cross-promotion isn’t a new idea, but it’s not something too many marketers think about strategically when it comes to lead generation.</p>
<p>The hard part, of course, is finding the right brand to partner with. If the other company is too similar, then your audiences might already be overlapped. If the other company isn’t similar enough, then you run the risk of promoting to people who just don’t care about your brand or products.</p>
<p>This is where a bit of outside-the-box thinking can come in handy. Britney Muller, Senior SEO Scientist at <a href="https://moz.com/" rel="noopener noreferrer" target="_blank">Moz</a>, points to this particularly clever example of cross-promotion between <a href="https://hydrateivbar.com/" rel="noopener noreferrer" target="_blank">Hydrate IV Bar</a> and <a href="https://livelovelash.com/" rel="noopener noreferrer" target="_blank">Live Love Lash</a>:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Cross-Promotion.jpg" alt="Creative Lead Gen Example Unique Cross-Promotion" width="750" height="750" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>Rather than partner with another health or fitness company for their cross-promotion, the marketers at Hydrate IV Bar decided to try a different strategy. They thought about different places where their target customers might be available to try an IV bar, and struck up a smart partnership based on that:</p>
<div class="blog-photo"><a href="https://twitter.com/BritneyMuller" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Britney-Muller-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>The Hydrate IV Bar team was brilliant in thinking outside the box for local lead gen! In what instances are people in a position of stillness/rest where they could also benefit from IV therapy? Lash extensions! This cross-marketing has done very well for both businesses and feels like an efficient use of time for their customers.</p>
</blockquote>
<p>And the thing is, there are all sorts of unique cross-promotion opportunities available that marketers might miss. Let’s say you’re a running shoe company, for example. The obvious cross-promotion opportunity would be a sports store, right? But you could also partner with a gym or training facility, and target athletes in the places where they spend the most time.</p>
<h2 id="start-side-project">9. Create an Interesting Side Project</h2>
<p>Sometimes, the best leads can come from the projects that have very little to do with your actual business. If you dig into related topics, you can discover whole segments of customers who otherwise might not have been exposed to your brand or marketing.</p>
<p>And when it comes to side projects, Ryan Robinson is a <a href="https://www.ryrob.com/" rel="noopener noreferrer" target="_blank">self-described aficionado</a>. Once, he launched a <a href="https://www.ryrob.com/validate-business-idea/" rel="noopener noreferrer" target="_blank">public challenge</a> on his blog to validate a random business idea in under 30 days with only $500.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Start-Side-Project-1.jpg" alt="Creative Lead Gen Example Start a Side Project" width="750" height="620" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>The project took up a lot of Ryan’s time for that month, even though it was something he was doing on the side. He figured it would just be an interesting way to educate readers on how to validate their business ideas, and perhaps bring in some new audiences to his blog. But he was surprised by the number of leads he was able to generate as a result.</p>
<div class="blog-photo"><a href="https://twitter.com/TheRyanRobinson" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Ryan-Robinson-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>I saw a sizable surge in traffic during my first week of the challenge. Throughout the course of the full month as I updated the challenge post, I picked up almost 3,000 new subscribers on my blog.</p>
</blockquote>
<p>To take advantage of all these new leads, Ryan even built a new course based around his learning.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Start-Side-Project-2.jpg" alt="Creative Lead Gen Example Start a Side Project" width="750" height="722" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<div class="blog-photo"><a href="https://twitter.com/TheRyanRobinson" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Ryan-Robinson-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>A couple months after the challenge wrapped up, I launched a course about validating ideas to that new audience … This new group of subscribers that tuned in and kept a close eye on my challenge were very qualified leads, and that course ended up generating over $15,000 in revenue during just the first week of open enrollment.</p>
</blockquote>
<h2 id="publish-quiz">10. Publish a Surprising Quiz</h2>
<p>Online quizzes have been around for years, but many marketers still haven’t discovered their potential for lead generation. They’re powerful because they’re so compelling—visitors actually have fun filling them out, and then get super curious about the results. (“Why yes, I <em>do</em> want to know which piece of IKEA furniture best represents my personality.”)</p>
<p>To find a creative quiz example, we went to the quizmaster herself, Chanti Zak. Chanti is a <a href="https://chantizak.com/" rel="noopener noreferrer" target="_blank">quiz funnel strategist and copywriter</a> who specializes in creating quizzes for lead gen, and really brings a special flair to the quiz creation process.</p>
<p>As an example, she shared <a href="https://jennakutcher.com/secretsauce" rel="noopener noreferrer" target="_blank">this saucy quiz</a> she created to target entrepreneurs for Jenna Kutcher’s website.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Create-Quiz-1.jpg" alt="Creative Lead Gen Example Create a Quiz" width="750" height="505" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>The key to a great quiz? You’ve got to surprise and delight visitors with every click, so they stay engaged throughout the process. Throw them a couple curveballs along the way, and then hit ‘em with results that speak to their unique situation.</p>
<div class="blog-photo"><a href="https://twitter.com/chantizak" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Chanti-Zak-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>The results go deep into what uniquely positions you to create a successful business. The custom results meet people where they’re at and are intentionally designed to empower them to take action.</p>
</blockquote>
<div class="blog-photo"><img src="https://unbounce.com/photos/Lead-Gen-Example-Create-Quiz-2.jpg" alt="Creative Lead Gen Example Create a Quiz" width="750" height="586" class="aligncenter size-full wp-image-80161" /></div>
<div class="blog-photo-annotation"></div>
<p>To attract the most leads, you’ll want to create a quiz that speaks directly to your brand and target market. For this example, Chanti created playful questions and answers that really get in the headspace of a budding entrepreneur.</p>
<p>And the strategy seems to have worked too, with this quiz alone generating over <strong>100,000 leads</strong>.</p>
<div class="blog-photo"><a href="https://twitter.com/chantizak" rel="noopener noreferrer" target="_blank"><img src="https://unbounce.com/photos/Chanti-Zak-1.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" /></a></div>
<blockquote>
<p>When this interactive and personalized approach is the first impression someone has of your brand, your chances of converting them from onlooker to customer are exponentially higher than with a generic lead magnet.</p>
</blockquote>
<h2>Are You Ready to Take the Lead?</h2>
<p>Of course, we’re only scratching the surface with these 10 ideas. There are all sorts of different ways to generate leads, including more tried and true methods. You could always host a webinar, offer a free ebook download, run a contest, or buy ads on social media.</p>
<p>Whatever you try, the most important thing to remember is that <strong>in order to generate qualified leads, you need to offer up quality content</strong>. Give those top-of-funnel leads something that’ll educate, entertain, inform, or inspire and soon you’ll be overwhelmed with <em>too many</em> leads. (#firstworldmarketingproblems)</p>
<p>Share in the comments below if you have another method of lead gen that works well for your business, or if you think there’s something we missed. The more ideas we can round up, the better!</p>
<div class="blog-cta-image-section"><a href="https://unbounce.com/landing-page-templates/" target="_blank" data-campaign="[LP Design Example Post] CTA to LP Templates (Image)"><img src="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/blog-visual-cta-2x.jpg" alt="" width="1300" height="700" /></a></div>
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Original Source: <a href="https://unbounce.com/lead-generation/10-creative-lead-gen-examples-sourced-from-marketing-legends/">10 Creative Lead Gen Examples Sourced from Marketing Legends</a>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com1tag:blogger.com,1999:blog-2813425842129066532.post-89510885408515462752019-04-22T10:54:00.001-07:002019-04-22T10:54:12.192-07:00Running a $200 Million Company From a Mobile Phone | DailyVee 547Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-6944117598773892342019-04-19T10:54:00.001-07:002019-04-19T10:54:02.772-07:00The Difficult Conversations You Need to Have At Work | DailyVee 546Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-85682994901471261762019-04-19T02:31:00.001-07:002019-04-19T02:31:26.021-07:00How to Increase Higher Education Student Engagement with Marketing<p>Planning your higher education marketing strategies is about working around two things: <a href="http://www.rbc.com/economics/economic-reports/pdf/other-reports/Tuition_June2018.pdf" target="_blank" rel="noopener noreferrer">the rising cost of tuition and the growing number of students applying to post-secondary institutions</a>. Not to mention, students have a lot of options to choose from.</p>
<p><span id="more-36749"></span></p>
<p> </p>
<p>To compete, you need to create digital marketing campaigns that:</p>
<ul>
<li>appeal to peoples’ emotions</li>
<li>create a sense of urgency.</li>
</ul>
<p>But why exactly is this the case?</p>
<p>Consumers <a href="https://www.psychologytoday.com/gb/blog/inside-the-consumer-mind/201302/how-emotions-influence-what-we-buy" target="_blank" rel="noopener noreferrer">attach the same personality characteristics to brands that they do to people</a>.</p>
<p> </p>
<p>Yet, this is about a lot more than creating a sense of belonging. Because your students need responsive and relevant support.</p>
<p>Here are some steps that you can take to improve the student experience.</p>
<p> <br />
<strong>Bonus resource</strong>:</p>
<p>Want to learn how to enroll international higher ed students? Then <a href="https://www.getresponse.com/enterprise/10-tips-for-international-student-recruitment-2019" target="_blank" rel="noopener noreferrer">get our newest guide</a> and learn about the <strong>10 most-effective ways</strong> that’ll help you improve your enrollment campaigns in 2019.</p>
<p> </p>
<h2>1. Personalize your emails through making them timely</h2>
<p>Is your newsletter not getting the results you hoped for? The issue might be a lack of personalization. It plays an important role in your students’ experience with your brand. Not to mention the fact, that it’s one of the key <a href="https://blog.getresponse.com/email-marketing-best-practices">email marketing best practices</a> in general, that delivers the highest results.</p>
<p>But what’s so important about personalization that makes it <a href="https://www.getresponse.com/resources/reports/email-marketing-benchmarks.html#average-results-by-message-type">so effective</a>?</p>
<p>It’s about reaching the right person with the right message at the right time.</p>
<p> </p>
<h3>With your students, you can do this by making them feel special…</h3>
<p>One way you can do this is by showing your appreciation for the time and money they invested in your courses. This approach works no matter how long it has been since your students enrolled in your courses.</p>
<p>A great example of this is the George Brown College Continuing Education Newsletter. Since I’m one of their former students, I receive their emails on a regular basis.</p>
<p>A week before the holidays, they sent me a message, which showed their appreciation:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36752" src="https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university.jpg" alt="Email newsletter sent to students of the George Brown University before the holiday break." width="700" height="510" srcset="https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university.jpg 700w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-300x219.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-66x48.jpg 66w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-458x334.jpg 458w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-600x437.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-315x230.jpg 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>The one thing that made it effective was its timing. The email also reminded me that now is the best time to sign up for new courses if I want to enroll in the winter semester:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36753" src="https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-footer.jpg" alt="Email alert about upcoming university courses from George Brown University." width="700" height="280" srcset="https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-footer.jpg 700w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-footer-300x120.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-footer-120x48.jpg 120w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-footer-600x240.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/newsletter-george-brown-university-footer-315x126.jpg 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>George Brown’s message showed up in my inbox a week before the holiday season. So, I had a head full of ideas for the new year. As a result, I asked myself “why not take another course?”</p>
<p> </p>
<h3>What should you do if your former students are still on your email list?</h3>
<p>When a new semester is around the corner, remind them of your registration deadlines. But you’re likely wondering what makes former students such an asset. Cost is a major contribution; a great example of this is the emphasis colleges and universities put on international student recruitment.</p>
<p> </p>
<h4>To work around factors such as decreasing birth rates and shifting demographics…</h4>
<p>The amount colleges <a href="https://www.admissionpros.com/blog/the-impact-of-international-student-recruitment-on-college-admissions" target="_blank" rel="noopener noreferrer">spend on international students is increasing</a>. Because this is happening in so many different countries, attracting international students is becoming a competitive process.</p>
<p>Prioritizing healthy relationships with current students and alumni will help bring down recruitment costs.</p>
<p>Although that seems like a lot of work, you can simplify the process. This involves setting up automation triggers, which add former students to your <a href="https://www.getresponse.com/features/marketing-automation">GetResponse Marketing Automation workflow</a>.</p>
<p>Every time a student completes a course, send them an invitation to join an email list. This email list is a great way to notify students about the following:</p>
<p>• Registration deadlines<br />
• And course/special event news and updates.</p>
<p> </p>
<h2>2. Provide incentives tempting enough to turn prospective students into current students</h2>
<p>One of the best business models I’ve come across in the higher education sector is <a href="https://brainstation.io/">Brainstation.</a></p>
<p>Brainstation is a company that offers courses in the following disciplines:</p>
<ul>
<li>tech</li>
<li>design</li>
<li>digital marketing</li>
</ul>
<p>Their students are working adults who want to upgrade their skills.</p>
<p>On a regular basis, they host panel discussions and events that cost as much as a cafe lunch.</p>
<p> </p>
<h3>So, what makes their approach so effective?</h3>
<p>A lot of their event attendees have such a great time at their events that they register for courses. An important side note about their programs: they’re not exactly cheap. I looked up the costs, and full-time rates are $14,000 for full-time programs. Yet, they offer a scholarship program to accommodate students who can’t afford their tuition costs.</p>
<p>Not to mention:</p>
<ul>
<li>Their application process is as much work as applying for a job.</li>
<li>And their courses are a huge time commitment. Students spend an average of ten to twelve months in their courses and certification programs.</li>
</ul>
<p> </p>
<h3>So, everything I mentioned are hesitations that the organization has to work around.</h3>
<p>The folks at Brainstation work around that by rewarding events with a high number of guests. Sometimes, they add event attendees to an email list and thank them for their time. This often involves offering a time-sensitive discount:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36775" src="https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email.jpg" alt="Brainstation congratulations email." width="695" height="647" srcset="https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email.jpg 695w, https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email-300x279.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email-52x48.jpg 52w, https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email-359x334.jpg 359w, https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email-600x559.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/brainstation-email-315x293.jpg 315w" sizes="(max-width: 695px) 100vw, 695px" /></p>
<p> </p>
<p>According to <a href="https://www.inc.com/peter-roesler/new-study-shows-deals-promotions-affect-every-part-of-shopping-experience.html" target="_blank" rel="noopener noreferrer">a RetailMeNot survey</a>:</p>
<blockquote>
<p>Four out of five (80 percent) consumers said they feel encouraged to make a first-time purchase with a brand that is new to them if they found an offer or discount.</p>
</blockquote>
<p> </p>
<p>Discounts will help you work around the biggest flaw of using events to attract students. They’re likely not ready to buy your courses right away. This is exactly where discounts can make a big difference.</p>
<p>Limited-time discounts encourage your students to stop procrastinating during the enrolment process.</p>
<p>But creating urgency isn’t always about charging less. Sometimes all people need to hear is a subtle reminder that they only have a limited amount of time to apply.</p>
<p>A great example of this is LinkedIn and how they sell their courses to LinkedIn users. This involves encouraging users to sign up for a 30-day trial of <a href="https://www.linkedin.com/learning">LinkedIn Learning</a>:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36756" src="https://us-wd.gr-cdn.com/blog/2019/04/linkedin-learning-message.jpg" alt="LinkedIn learning message." width="444" height="478" srcset="https://us-wd.gr-cdn.com/blog/2019/04/linkedin-learning-message.jpg 444w, https://us-wd.gr-cdn.com/blog/2019/04/linkedin-learning-message-279x300.jpg 279w, https://us-wd.gr-cdn.com/blog/2019/04/linkedin-learning-message-45x48.jpg 45w, https://us-wd.gr-cdn.com/blog/2019/04/linkedin-learning-message-310x334.jpg 310w, https://us-wd.gr-cdn.com/blog/2019/04/linkedin-learning-message-315x339.jpg 315w" sizes="(max-width: 444px) 100vw, 444px" /></p>
<p> </p>
<p>This allows people to test drive the platform for free. It also allows them to decide if the monthly subscription fees are worth paying for.</p>
<p>There are also other ways to increase student enrollment. Here are some tips on <a href="https://blog.getresponse.com/ppc-campaigns-enroll-more-students">how you can use PPC campaigns</a> and <a href="https://blog.getresponse.com/higher-education-email-marketing-strategies">email marketing for higher student enrollment.</a></p>
<p> </p>
<h2>3. Send emails that create accountability and fight against shiny object syndrome</h2>
<p>One company that does this in an effective way is <a href="https://bossproject.com/" target="_blank" rel="noopener noreferrer">the Boss Project</a>. Because their courses are online-based and aren’t time sensitive, they have to work around shiny object syndrome.</p>
<p>No idea what shiny object syndrome actually is? Here’s <a href="https://www.entrepreneur.com/article/288370" target="_blank" rel="noopener noreferrer">a quick definition from Entrepreneur contributor, Jayson DeMeyers</a>:</p>
<blockquote>
<p>It’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they lose interest and start chasing the next thing. This may be business objectives, marketing strategies, clients or even other business ventures.</p>
</blockquote>
<p> </p>
<p>Founders Abigail and Emily tackle this by sending emails that encourage student accountability. When students enroll, they receive an automated email that congratulates them on their enrolment. This email also provides a few bonus resources and instructions:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36761" src="https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification.jpg" alt="The Boss project email notification." width="700" height="607" srcset="https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification.jpg 700w, https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification-300x260.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification-55x48.jpg 55w, https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification-385x334.jpg 385w, https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification-600x520.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/boss-project-email-notification-315x273.jpg 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Two weeks later, students receive an email that shows them how to leave a review of the course:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36763" src="https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email.jpg" alt="Automated email updated two weeks from signup." width="700" height="351" srcset="https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email.jpg 700w, https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email-300x150.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email-96x48.jpg 96w, https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email-666x334.jpg 666w, https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email-600x301.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/two-weeks-update-email-315x158.jpg 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>So, how do you make your students feel accountable enough to:</p>
<ul>
<li>finish your course?</li>
<li>and not switch to another course, with enticing benefits?</li>
</ul>
<p> </p>
<p>You need to remind them of the benefits:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36764" src="https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits.jpg" alt="Using benefits in email communication." width="700" height="336" srcset="https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits.jpg 700w, https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits-300x144.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits-100x48.jpg 100w, https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits-696x334.jpg 696w, https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits-600x288.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/email-communication-benefits-315x151.jpg 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>An email, like the above example, will remind current students of the value of your online courses. Because it focuses on missed opportunities of not completing your courses.</p>
<p>The good news is that a lot of this can be automated. Once you’ve chosen the conditions and set up a workflow, your messages can be sent automatically.</p>
<p>Here are some examples of how you can do this with email automation.</p>
<p> </p>
<h2>4. Create student ambassadors who will provide honest responses to student questions</h2>
<p>Enrolling in courses at the adult education level can be frustrating. Because answers to questions about everything from:</p>
<ul>
<li>course prerequisites and registration</li>
<li>to learning what being a student is like, before paying tuition fees</li>
</ul>
<p>can feel like a cold and uncertain process. A great example of that is this tweet in response to a student question:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36771" src="https://us-wd.gr-cdn.com/blog/2019/04/york-university-tweet.jpg" alt="York University generic tweet." width="600" height="307" srcset="https://us-wd.gr-cdn.com/blog/2019/04/york-university-tweet.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/york-university-tweet-300x154.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/york-university-tweet-94x48.jpg 94w, https://us-wd.gr-cdn.com/blog/2019/04/york-university-tweet-315x161.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></p>
<p> </p>
<h3>Rather than providing a personalized answer…</h3>
<p>They responded with a link to an FAQ page and hoped for the best.</p>
<p>Yet, managing social media as a higher education professional can be challenging.</p>
<p> </p>
<p><a href="https://blog.hootsuite.com/social-media-in-higher-education/" target="_blank" rel="noopener noreferrer">According to Hootsuite</a>:</p>
<blockquote>
<p>The biggest challenge facing institutions is streamlining their social efforts campus-wide.</p>
</blockquote>
<p> </p>
<p>One of the many options available are student ambassador programs. Student ambassador programs <a href="https://www.socialchain.com/scribe/5-reasons-why-every-brand-needs-a-student-ambassador/" target="_blank" rel="noopener noreferrer">include future students in a current student’s journey</a>.</p>
<p>The job of the ambassadors is to use social media to capture the student experience. Because they’re students themselves, they point of view their point of view matters. But why is that the case?</p>
<p> </p>
<p>Here’s an example of how an interaction with a student ambassador often “feels”:</p>
<p> </p>
<p><img class="aligncenter size-full wp-image-36773" src="https://us-wd.gr-cdn.com/blog/2019/04/demontfort-uni-tweet.jpg" alt="De Montfort Uni DMU tweet." width="600" height="464" srcset="https://us-wd.gr-cdn.com/blog/2019/04/demontfort-uni-tweet.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/demontfort-uni-tweet-300x232.jpg 300w, https://us-wd.gr-cdn.com/blog/2019/04/demontfort-uni-tweet-62x48.jpg 62w, https://us-wd.gr-cdn.com/blog/2019/04/demontfort-uni-tweet-432x334.jpg 432w, https://us-wd.gr-cdn.com/blog/2019/04/demontfort-uni-tweet-315x244.jpg 315w" sizes="(max-width: 600px) 100vw, 600px" /></p>
<p> </p>
<p>Campaigns like these set you apart from your competition. Because they create two simple options:</p>
<ol>
<li>Attend the university, because it aligns with your values</li>
<li>Don’t attend the university, because it doesn’t align with your values.</li>
</ol>
<p> </p>
<p>The feeling of campus life is especially important for international students. Because they are likely moving far away from home to enroll in your courses.</p>
<p> </p>
<p>Encourage your ambassadors to produce content on everything from:</p>
<ul>
<li>Information on key factors such as housing, food, and the people you’ll meet</li>
<li>To the experience of going to classes, writing tests, etc.</li>
</ul>
<p> </p>
<p>And when students have questions, encourage them to interact with ambassadors:</p>
<ul>
<li>in person</li>
<li>over email</li>
<li>and during social live stream Q&A events</li>
</ul>
<p> </p>
<p>Strategies like these are essential. Because social media is <a href="https://www.timeshighereducation.com/student/blogs/how-international-students-use-social-media-choose-uk-university#survey-answer">the first point of contact between students and universities</a>. So, it’s important to create a first impression that counts.</p>
<p> </p>
<h2>But above all else…</h2>
<p>Students are often investing a great deal of time and money. So, it’s important to focus on making transparent information accessible to:</p>
<ul>
<li>current students</li>
<li>future students</li>
<li>and alumni</li>
</ul>
<p>Otherwise, they’ll change their mind and dedicate their time and money to something else.</p>
<p> </p>
<p><strong>Author:</strong></p>
<p><img class="alignleft wp-image-36776 size-thumbnail" src="https://us-wd.gr-cdn.com/blog/2019/04/rosemary-richings-150x150.jpg" alt="Rosemary Richings" width="150" height="150" /><a href="http://www.rosemaryrichings.com/" target="_blank" rel="noopener noreferrer">Rosemary Richings</a> is a specialist in blog content promotion and audience outreach strategy, who offers straight up content creation for websites and blogs. Since 2014, she has worked with diverse clients in the lifestyle and ecommerce industry. The clients that she has worked with include large organizations, such as E-bay and Yellowpages Canada, and startups/ small businesses such as Lokafy and BeFunky. She has also been published on sites such as Buffer, Search Engine Journal, the Weebly Inspiration Center, and more. Check out Rosemary’s latest in her ebook, <a href="https://gumroad.com/l/blogonforentrepreneurs">Blog on</a>, a blogging starter kit for entrepreneurs. Feel free to connect with Rosemary on Twitter <a href="https://twitter.com/rosiemay_r" target="_blank" rel="noopener noreferrer">@rosiemay_r</a> for recommended reading material, along with news about her latest projects and content.</p>
<p> </p>
<p><img class="pinterest-hidden aligncenter wp-image-36788 size-large" src="https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-683x1024.jpg" alt="How to Increase Higher Education Student Engagement with Marketing" width="683" height="1024" srcset="https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-683x1024.jpg 683w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-200x300.jpg 200w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-720x1080.jpg 720w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-32x48.jpg 32w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-223x334.jpg 223w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-600x900.jpg 600w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest-315x472.jpg 315w, https://us-wd.gr-cdn.com/blog/2019/04/How-to-Increase-Higher-Education-Student-Engagement-with-Marketing-Pinterest.jpg 735w" sizes="(max-width: 683px) 100vw, 683px" /></p>
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<p>The post <a rel="nofollow" href="https://blog.getresponse.com/higher-education-student-engagement">How to Increase Higher Education Student Engagement with Marketing</a> appeared first on <a rel="nofollow" href="https://blog.getresponse.com">GetResponse Blog - Online Marketing Tips</a>.</p>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-47919685160302169092019-04-18T10:45:00.001-07:002019-04-18T10:45:02.744-07:005 Principles for Landing Your Dream Job (Without Experience)Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-34567830651450711132019-04-17T00:06:00.001-07:002019-04-17T00:06:31.129-07:00The Sneaky Tactic Ecommerce Brands Use to Attract More Customers<div class="blog-photo"><img src="https://unbounce.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature.png" alt="The Sneaky Tactic Ecommerce Brands Use to Attract More Customers" width="750" height="400" class="aligncenter size-full wp-image-80099" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature-150x80.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature-469x250.png 469w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature-650x347.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature-300x160.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Sneaky-Tactic-Ecommerce-Brands_feature-160x85.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></div>
<p>Have you ever seen that video of the kid trying to collect water in a wire bucket?</p>
<p>It’s <a href="https://funnygoblin.com/confused-kid-tries-fill-wire-bucket-water/" rel="noopener noreferrer" target="_blank">pretty hilarious</a>:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/most-marketers2.gif" alt="A toddler tries to catch water in a wire bucket" width="380" class="aligncenter size-full wp-image-80147" /></div>
<p>Problem is, it’s also <em>painfully</em> reminiscent of a lot of marketers’ strategy.</p>
<p>Sure, they’re working hard and hustling. But the processes, funnels, and journeys they use create more leaks than that kid’s bucket. And <strong>when each leak is losing you thousands in potential revenue, it’s something that needs your attention</strong>.</p>
<p>Check most funnel visualizations and you’ll see something similar to the example below: a massive loss of customers at every stage.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/a-leaky-funnel.png" alt="A leaky marketing funnel" width="530" height="810" class="aligncenter size-full wp-image-80003" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/a-leaky-funnel.png 530w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/a-leaky-funnel-52x80.png 52w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/a-leaky-funnel-98x150.png 98w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/a-leaky-funnel-164x250.png 164w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/a-leaky-funnel-300x458.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/a-leaky-funnel-105x160.png 105w" sizes="(max-width: 530px) 100vw, 530px" /></div>
<div class="blog-photo-annotation">A pretty standard example of a funnel (via <a href="https://conversionxl.com/blog/funnels-google-analytics/" rel="noopener noreferrer" target="_blank">ConversionXL</a>)</div>
<p>In the above example, a grand total of <em>1.66%</em> of users completed a reservation.</p>
<p>This isn’t a standalone case either. Leaky funnels like this one are everywhere, and most marketers aren’t doing enough to fix them.</p>
<p>One of the major problems is that people are too aggressive with their funnels. They’re pushing the wrong product at the wrong time—to the right people.</p>
<p>Fortunately, there’s an easy fix, which comes down to attracting people with low threat sales before up-selling them to your main money-making products.</p>
<p>I’m going to run you through a sneaky little tactic that big brands—like Marvel and Ben and Jerry’s—use to drastically increase their conversion rates. And then we’re going to look at how you can <strong>leverage the success of those initial sales to fill your upsell funnel and double down on your success</strong>.</p>
<hr />
<h2>Social Commerce Streamlines the Buyer’s Journey</h2>
<p>Social media has quickly become one of the best ways to engage and attract new customers. But you’ve got to ask yourself, <em>why</em> are people on Instagram, Facebook, or Twitter to begin with?</p>
<p>Most of the time, if we’re being honest, it’s to waste time or avoid boredom. People check out what their friends and colleagues are saying. They lose themselves watching funny videos of dogs, or maybe to get ideas for new workouts.</p>
<p>Very rarely do people head to social just to shop, which is why the average conversion rate is so low compared to other referral sources:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/referrers-by-conversion-rate.png" alt="Chart showing referrers by conversion rate" width="650" class="aligncenter size-full wp-image-80008" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate-80x57.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate-150x107.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate-351x250.png 351w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate-650x463.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate-300x214.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/referrers-by-conversion-rate-160x114.png 160w" sizes="(max-width: 768px) 100vw, 768px" /></div>
<div class="blog-photo-annotation">Data based on $1 billion in sales over Black Friday and Cyber Monday 2017 (via <a href="https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/" rel="noopener noreferrer" target="_blank">Smart Insights</a>)</div>
<p><strong>Social media users have low purchase intent.</strong> They’re looking for a distraction, not a new widget. Sure, you might pique their interest with a well-optimized social media post, but that desire wanes with every step they take:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/leaky-purchase-journey.png" alt="The leaky buyer's journey" width="650" class="aligncenter size-full wp-image-80012" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey.png 1368w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-80x48.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-150x91.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-768x464.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-414x250.png 414w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-1000x604.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-650x392.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-300x181.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/leaky-purchase-journey-160x97.png 160w" sizes="(max-width: 1368px) 100vw, 1368px" /></div>
<div class="blog-photo-annotation">This is a highly unscientific graph based on the general trends we’ve seen with users of jumper. This one is just for illustrative purposes only.</div>
<p>To increase conversions, you’ve got to push for the sale while purchase desire is high. And the best way to do this is to remove unnecessary steps.</p>
<p>How?</p>
<p>With a two-step checkout that takes users immediately from <em>seeing</em> something they want to actually <em>buying</em> it. This is what social commerce allows you to do.</p>
<p><strong>Social commerce allows brands to sell products directly through their social media channels</strong>. It turns the posts and ads you’re already running into automated checkouts so your users can buy your products directly from their Facebook feed, your Instagram stories, or your latest tweets. A person engages with a post of a product they want, and then they’re then able to buy it through an automated chat.</p>
<p>Social commerce has helped brands like Marvel, who implemented the strategy when promoting <em>Infinity War</em> and <em>Ant-Man and the Wasp</em>, <a href="https://blog.jumper.ai/marvels-social-commerce-conversion-rate/" rel="noopener noreferrer" target="_blank">achieve a 58% conversion rate</a>.</p>
<p>For instance, Marvel added an automated checkout bot to posts on their social channels. The posts would include something like: “comment #Ant-Man below to buy your tickets!”. And when someone commented, an automated chatbot like the one below would kick in to help users find the cinema and showtime that best fit.</p>
<p>Below is the actual sequence used for <em>Ant-Man and the Wasp</em> in Singapore:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/marvel-singapore-social.png" alt="Marvel's social commerce campaign" width="1024" height="467" class="aligncenter size-full wp-image-80016" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social.png 1024w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-80x36.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-150x68.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-768x350.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-548x250.png 548w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-1000x456.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-650x296.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-300x137.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/marvel-singapore-social-160x73.png 160w" sizes="(max-width: 1024px) 100vw, 1024px" /></div>
<p>Allowing users to purchase tickets directly within the social network they were actively engaged with is a sure fire way to increase your sales and conversions.</p>
<p>The above Marvel campaign is proof of the concept as the simple social commerce strategy helped them achieve the below:</p>
<ul>
<li>It allowed Marvel to achieve a 58% conversion rate in a single campaign, rising to 68% when retargeting was taken into account.</li>
<li>It also generated 18X as many comments as the next best campaign which massively increased reach.</li>
</ul>
<p>It’s one of the best ways for brands to increase their sales. And honestly, I think it’s going to play an increasingly important role in the coming years.</p>
<p>But here’s the thing. It’s far from perfect…</p>
<h3>Social Commerce Is <em>Not</em> a Replacement for All Marketing</h3>
<p>The stats above make social commerce seem almost too good to be true, right?</p>
<p>I’m a huge proponent of social commerce. I can count more than one client over the years who operate solely in this space. But I’m not going to say it’s the perfect solution for every brand out there.</p>
<p>It’s the perfect solution for low-cost impulse buys like cinema tickets or ice cream. <strong>But it’s not a great solution for high ticket items.</strong></p>
<p>If you’re selling $10,000 TVs, for example, then it’s not going to be a good solution for you. How many people spend that much on an impulse? How many people are scrolling through their social feeds, see a $10k item and say “go on then, I’ll treat myself.” (Very few, if any at all.)</p>
<p>If you check the average order value for social commerce, in fact, they all fall below $100 (most below $50):</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/average-order-value-social-commerce.jpg" alt="Average ecomm order value for social channels" width="400" class="aligncenter size-full wp-image-80020" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/average-order-value-social-commerce.jpg 533w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/average-order-value-social-commerce-70x80.jpg 70w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/average-order-value-social-commerce-132x150.jpg 132w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/average-order-value-social-commerce-220x250.jpg 220w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/average-order-value-social-commerce-300x341.jpg 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/average-order-value-social-commerce-141x160.jpg 141w" sizes="(max-width: 533px) 100vw, 533px" /></div>
<div class="blog-photo-annotation">Widely shared data about the average order value from social (via <a href="https://www.bigcommerce.co.uk/blog/social-commerce/#social-commerce-tactics-you-can-use-today" rel="noopener noreferrer" target="_blank">Big Commerce</a>)</div>
<p>People don’t intend to shop on social, so they’re not going to spend vast amounts of cash.</p>
<p>Don’t despair if you are selling high ticket items, though. I’m going to run you through a couple of ideas that will help you turn the customers you attract through those low-cost impulse buys into repeat customers.</p>
<div class="curated-tip">EDITOR’S NOTE. Interested in capitalizing on social media as a source of inbound traffic? <a href="https://unbounce.com/social-media/" rel="noopener noreferrer" target="_blank">You can read through Unbounce’s library of social media learning here</a>.</div>
<h2>Using Social Commerce For High-Ticket Sales</h2>
<p>To get your social commerce high-ticket funnel up and running you’re going to need a few things:</p>
<ol>
<li>A low price product that’s related to the high ticket item (more on this soon)</li>
<li>A social commerce solution (like <a href="https://jumper.ai/?utm_source=Guest%20post&utm_medium=Unbounce" rel="noopener noreferrer" target="_blank">jumper</a>)</li>
<li>Some way to collect, store, and segment contact details (a good CRM)</li>
<li>A reengagement channel (email with landing pages from <a href="https://unbounce.com/" rel="noopener noreferrer" target="_blank">Unbounce</a>)</li>
</ol>
<p>If you’ve got all of these then you’re ready to continue.</p>
<p>The long and short of this is you’re going to use social commerce to <strong>sell a low-cost product</strong>, something that would be a logical impulse buy but is still related to the main product you’re trying to sell.</p>
<p>You then collect the user’s details and add them into a relevant upsell funnel through your email service. And the emails point back to a personalized landing page which sells the high-ticket item most relevant to their initial purchase.</p>
<p>This is what it looks like:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/social-commerce-upsell.png" alt="Basic Social Commerce Upsell Funnel" width="960" height="720" class="aligncenter size-full wp-image-80024" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell.png 960w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-80x60.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-150x113.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-768x576.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-333x250.png 333w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-650x488.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-300x225.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/social-commerce-upsell-160x120.png 160w" sizes="(max-width: 960px) 100vw, 960px" /></div>
<p>Depending on the price disparity, you can do this in one leap—or take some time to really nurture the user to get them there.</p>
<p>To provide an example, here’s how Ben and Jerry’s moved 5,000 free product samples in three days before upselling paid products:</p>
<div class="wistia_responsive_padding">
<div class="wistia_responsive_wrapper" style="left: 0; width: 50%; margin: 0 auto !important; max-width: 750px">
<div class="wistia_embed wistia_async_9r03201i3v seo=false videoFoam=true" style="height:100%;position:relative;width:100%">
<div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img src="https://fast.wistia.com/embed/medias/9r03201i3v/swatchhttps://fast.wistia.com/embed/medias/9r03201i3v/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="How Ben & Jerry's used social commerce to upsell" onload="this.parentNode.style.opacity=1;" /></div>
</div>
</div>
</div>
<p>They didn’t overcomplicate things and kept the whole process super simple.</p>
<p>But I hear what you’re saying: <em>Moving a user from a free product to a $5-10 purchase (for ice cream, no less) isn’t difficult, nor is it representative of your brand’s products.</em></p>
<p>You’re right. It’s not. But the <strong>process</strong> is the same.</p>
<p>Let’s imagine you run a store targeting audiophiles and you’re trying to shift a $5,000 sound system. Your social commerce strategy could be shifting a $75 paid or in earbuds that provide superior sound. For those that purchase, you could then upsell those people on a $150 pair of noise-canceling headphones. Then a $500 set of speakers or $1,000 turntable.</p>
<p>With each upsell, you’re not just making more money, but qualifying the user while leading them toward the end goal.</p>
<p>The great thing here is that you’re never going to leave empty-handed. At the very least everyone in this funnel has paid for the $75 earbuds. If you really wanted, you could even sell them the $5,000 system piecemeal.</p>
<p>That’s what social commerce is great at—sorting the wheat from the chaff. You’re not just attracting “audiophiles” or whatever, but “audiophiles who will buy things from you.”</p>
<p>So let’s get into the details of how to set this up for yourself.</p>
<h3>Step 1. Product Identification</h3>
<p>Before you start looking into how to set up this funnel, you’re going to need to find the right product pairings. For the initial offer you need something that is:</p>
<ol>
<li>not too expensive (ideally in the ~$50 range)</li>
<li>extremely relevant to the high ticket item you’re pushing</li>
<li>likely to sell well on social (<a href="https://unbounce.com/social-media/how-to-create-perfect-posts-infographic/" rel="noopener noreferrer" target="_blank">highly visual marketing is a must</a>)</li>
</ol>
<p>You’ll also need to look at the high ticket item.</p>
<p>A lot of people will pick a low-cost item that’s an accessory to the high ticket item. For example, for an iPhone Xs people would sell something like the case. It’s a great cross-sell, but if someone is buying the case then they already have the phone. So a couple of better options for an iPhone Xs might be:</p>
<ul>
<li>Cases for an iPhone 6, 7, and 8 (sell the Xs as an upgrade)</li>
<li>A printer for iPhone 7 (promote the Xs on the merit of its superior camera)</li>
</ul>
<p>You get the idea right.</p>
<p>These kind of items are within the acceptable price range for impulse buys. They also give you an idea of the kind of needs the user has which makes retargeting and upselling much easier. And they’re related to the end product.</p>
<p>Once you’ve figured out your pairings, it’s time to move onto the next step.</p>
<h3>Step 2. Set Up Your Social Commerce Campaign</h3>
<p>Using a social commerce solution, you can now get your campaign set up.</p>
<p>For instance, if you head to <a href="https://jumper.ai/?utm_source=Guest%20post&utm_medium=Unbounce" rel="noopener noreferrer" target="_blank">jumper.ai</a> (here comes the shameless plug…) you’ll be able to sign up for a free account.</p>
<p>After filling in all of those business and bank details (so you can get paid!) head to the “add product” menu item on the left. Fill out your product details, pricing, variations, and other relevant information.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/jumper-edit-product.png" alt="jumper's social commerce product screen" width="750" class="aligncenter size-full wp-image-80139" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product.png 1999w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-80x38.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-150x71.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-768x362.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-531x250.png 531w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-1000x471.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-650x306.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-300x141.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-edit-product-160x75.png 160w" sizes="(max-width: 1999px) 100vw, 1999px" /></div>
<p>Once you’ve done that click “save” and follow the link to the “manage products” page.</p>
<p>Find the product you want to share and click the little tag icon. You’ll be allowed to choose the network you want to share through. Click the one you want and you’ll see a page like the one below:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/jumper-feature.png" alt="Sharing on social networks" width="750" class="aligncenter size-full wp-image-80168" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature.png 1999w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-150x81.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-768x417.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-460x250.png 460w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-1000x543.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-650x353.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-300x163.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/jumper-feature-160x87.png 160w" sizes="(max-width: 1999px) 100vw, 1999px" /></div>
<p>You can either go with the default text or customize it. Whatever your choice, as soon as you’re ready, hit share to send it out to that social network. Just like that, your social commerce post is live. An <a href="https://unbounce.com/photos/chatbot.gif" class="fancybox iframelpexamples">automated chatbot</a> will take the user through the purchase process and collect their details and payment.</p>
<h3>Step 3. Capture User Contact and Purchase Details</h3>
<p>If you’re running your store on something like Shopify or WooCommerce, there are native integrations to carry the user’s information across.</p>
<p>If not, no worries. You can simply set up a Zap to copy the user’s details over to your ESP. I’d recommend copying over their contact details and relevant product information so you can get them into the right funnel.</p>
<p>Then it’s on to the fun upsell stuff.</p>
<h3>Step 4. Email Marketing to Nurture Customers</h3>
<p>Social commerce is great for those initial contacts and to help with the transactional stuff.</p>
<p>But it’s not great at nurturing relationships.</p>
<p>Most people engage on their mobile (with its small screen) and, thanks to the chat medium, want very short correspondence.</p>
<p>If you’re looking to nurture your users then email is still going to be the best method. After you’ve got the thanks out of the way you’re going to want to start increasing the user’s desire for that higher priced item.</p>
<p>It’s gonna take some testing your part, but I’d recommend starting by helping them get the most out of their current product purchase.</p>
<p>For example, if we look at the iPhone 7 printer above then I’d send emails in the below order:</p>
<ul>
<li>A short series on the products key features</li>
<li>A short series on how to take better pics with an iPhone 7</li>
<li style="margin-left:2em; list-style-type: circle;">Intersperse some news pieces or features of the Xs throughout to put it on their radar</li>
<li>Start with some sales emails that promote the Xs as the ideal solution to the pain points this segment is having</li>
</ul>
<p>Here’s the thing with this stage: you’re not gonna get it right on your first go. You’re going to have to play around with the content of the emails and the timeline to make users feel comfortable with the price jump.</p>
<p>You could also try things like throwing in an incentive to push the sale:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/incentive-email.png" alt="An incentive email complements social commerce" width="475" height="446" class="aligncenter size-full wp-image-80238" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email.png 475w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email-80x75.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email-150x141.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email-266x250.png 266w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email-272x254.png 272w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email-300x282.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/incentive-email-160x150.png 160w" sizes="(max-width: 475px) 100vw, 475px" /></div>
<p>Just remember that with email marketing <strong>value and relevance are key</strong>.</p>
<h3>Step 5. Create Personalized Landing Pages</h3>
<p>Once you get to those sales emails though, you’re going need to send the users somewhere.</p>
<p>Let’s say you’re pushing the iPhone Xs. And let’s imagine that you’ve got three buckets of users who opt-in to your lower-priced lead gen products:</p>
<ul>
<li><strong>First Bucket:</strong> Shutterbugs</li>
<li><strong>Second Bucket:</strong> Audiophiles</li>
<li><strong>Third Bucket:</strong> Annoying people who boast about having the latest iPhone</li>
</ul>
<p>You could create separate landing pages for each and every group. It wouldn’t be a bad way to go, but it’ll also take a ton of time. And the more bucket segments you have, the more difficult completing this task becomes.</p>
<p>This is where Unbounce’s <a href="https://unbounce.com/features/dynamic-text-replacement/" rel="noopener noreferrer" target="_blank">Dynamic Text Replacement (DTR)</a> will help out. Dynamic Text Replacement allows you to edit certain elements of a landing page to be more relevant to the prospect.</p>
<p>For example, switch the headline so users who come from link A see variant A and those from link B see variant B:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/headline-comparison.png" alt="Dynamic Text Replacement in action" width="598" height="189" class="aligncenter size-full wp-image-80161" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/headline-comparison.png 598w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/headline-comparison-80x25.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/headline-comparison-150x47.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/headline-comparison-560x177.png 560w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/headline-comparison-300x95.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/headline-comparison-160x51.png 160w" sizes="(max-width: 598px) 100vw, 598px" /></div>
<div class="blog-photo-annotation">DTR allows you to change key elements without creating new pages (via <a href="https://klientboost.com/cro/conversion-tricks/" rel="noopener noreferrer" target="_blank">KlientBoost</a>)</div>
<p>It’s an easy way to increase the relevancy of your landing pages.</p>
<p>In the iPhone example, you could create one general landing page that details the major benefits of the phone, but then switch key elements to appeal to each demographic. It cuts down on your time so you can roll out more campaigns, but it keeps the relevancy high and the messaging in line with your sales angle.</p>
<div class="curated-tip">EDITOR’S NOTE. Dynamic Text Replacement can also be used with search keywords to enhance message match in your PPC campaigns. You can read about <a href="https://documentation.unbounce.com/hc/en-us/articles/203661004-Working-with-Dynamic-Text-Replacement" rel="noopener noreferrer" target="_blank">applying DTR to your Unbounce landing pages here</a>.</div>
<h2>A Sneaky Bonus to Further Grow Conversions</h2>
<p>You’ve read 2403 of my words. And that deserves praise because, well, they’re words from some guy in his home office. I like you.</p>
<p>So, to offer a little thanks, I’m gonna let you in on a secret. (Don’t tell anyone this I shared though. It’s only for the determined readers like you.)</p>
<p>The customers who work their way through this funnel were initially engaged by a social checkout. Offering the same method of <em>checking out</em> on the landing page should make it easier for these users to convert because:</p>
<ol>
<li>It’s a method they’re comfortable engaging with.</li>
<li>They have experience in chat led conversions.</li>
<li>The tool should remember their details so they can check out in a few clicks.</li>
<li>It’s something you can easily achieve through a handy chat bubble that triggers when the user clicks the buy now button.</li>
</ol>
<hr />
<h2>Overload the Top of Your Funnel with Social Commerce</h2>
<p>Social commerce, conversational commerce, and chatbots are the three current hot topics in digital marketing. A lot of the advice out there will tell you they are the perfect solution to every problem.</p>
<p><strong>But they’re not.</strong> While they will help solve a bunch of issues within your business, they’re not ideal for high ticket item sales.</p>
<p>The transactional, conversational solution they provide is incredible for small impulse buys. But if you want to sell something that costs a little more you’ve got to get creative. Merchants and marketers need to understand that social commerce is not a replacement for the channels you’re currently using. It’s an addition to your low-cost product sales and top of funnel strategy.</p>
<p>Understand that, and you’re well on the way to increasing your ecommerce store’s revenue.</p>
<div class="blog-cta-image-section"><a href="https://unbounce.com/landing-page-templates/" target="_blank" data-campaign="[LP Design Example Post] CTA to LP Templates (Image)"><img src="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/blog-visual-cta-2x.jpg" alt="" width="1300" height="700" /></a></div>
<br />
<br />
Original Source: <a href="https://unbounce.com/lead-generation/social-commerce/">The Sneaky Tactic Ecommerce Brands Use to Attract More Customers</a>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com7tag:blogger.com,1999:blog-2813425842129066532.post-86599041971952909512019-04-12T11:49:00.001-07:002019-04-12T11:49:11.180-07:00The Little-Known Story Behind Aaron Rodgers’ Draft DayAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-30748195979001148392019-04-12T04:20:00.001-07:002019-04-12T04:20:10.444-07:00Blogging in 2019: Marketing Benefits and Best Practices<p>In an image-driven world, visualization is still a hot topic, especially in marketing. The hype around video content is still alive and well, and blogging is everything but over.</p>
<p><span id="more-36294"></span></p>
<p>If you’re planning on starting your own business or stepping up your business game, your content strategy should still <a href="https://firstsiteguide.com/tools/blogging/">involve blogging</a>, as there are great marketing benefits of it.</p>
<p>Featuring a blog as part of your website significantly increases your chances of being ranked higher in search engines.</p>
<p>Also, businesses that use blogging in their content marketing campaigns have increased chances of generating more leads than those who don’t. There are dozens of good reasons why blogging is important:</p>
<ul>
<li>It’s an essential content marketing tactic.</li>
<li>Blogs provide in-depth material that is engaging.</li>
<li>People trust blogs.</li>
<li>It allow businesses to develop a unique brand voice and stand out from the crowd.</li>
<li>Blogging drives traffic to sites and is excellent for SEO campaigns.</li>
<li>Blogs provide inbound links that give sites a higher rank in search engines.</li>
<li>Blogging is cost-effective and gets results.</li>
<li>Blogs allow businesses to get in touch with their consumers.</li>
<li>Blogging is essential for a strong social media presence.</li>
<li>It’s better than advertising.</li>
</ul>
<p>With all this in mind, let’s go through some of the most important marketing benefits of blogging, as well as what the best blogging practices are in 2019.</p>
<p> </p>
<h2>Marketing benefits of blogging</h2>
<p>Blogging is an excellent inbound technique that helps every online business create value for its consumer base and sell their products more effectively.</p>
<p>Now, business blogging has to be all about quality, usefulness, and relevance. These three things give any online business authority in their niche by posting in-depth content that will capture the right audience by providing specific solutions to specific problems.</p>
<p>If we take all these facts into consideration, we can safely say that the most important marketing benefits of blogging are:</p>
<ul>
<li>Industry expertise</li>
<li>SEO & more traffic</li>
<li>Exposure</li>
<li>Subscriptions</li>
<li>Lead generation</li>
<li>Backlinks</li>
</ul>
<p> </p>
<h3>Industry expertise</h3>
<p>As a business owner, you want to show your audience that you are an expert in your industry. The main benefit you get from this is trust. The best way to do this is by sharing high-quality, industry-relevant knowledge with your customer base.</p>
<p>That means that you need to be consistent in publishing in-depth content. In return, you build confidence with the customers that will result in their trust. A loyal customer is the best customer, and it’s much easier to sell if they trust your brand.</p>
<p> </p>
<h3>SEO & traffic</h3>
<p>The main benefit of search engine optimization is higher ranking in search engine results. But, SEO is much more than just that. It’s a tactic that works best in the long run. SEO makes your brand visible and it helps you stand out from the crowd.</p>
<p>Writing blogs around the most frequently used and popular keywords when publishing relevant content is the best way to increase online visibility. Higher ranking means more online users seeing your blog.</p>
<p>On top of all that, blogging also requires using online tools to increase online visibility in searches even more. It’s a fantastic way to drive more traffic to your website.</p>
<p>A lot of recent studies have shown that most online users don’t go beyond the first page of search results. So, if your brand doesn’t show up on page one of Google, it’s like you don’t exist. If you use SEO to your advantage, you get higher ranking and increased visibility, which allows you to feature more prominently in search engine results.</p>
<p>The higher the ranking, the more traffic you drive to your website. People use the most popular keywords to find what they need, so blogging and keeping SEO in mind helps you be the first to answer their questions and solve their problems.</p>
<p>Also, if you need help <a href="https://blog.getresponse.com/tips-and-tools-to-write-seo-friendly-content">writing SEO-friendly content</a> we’re here for you ;).</p>
<p> </p>
<h3>Exposure</h3>
<p>Building brand awareness is an excellent way to stay competitive by staying relevant. Instead of investing in promoting your brand, building awareness allows it to promote itself.</p>
<p>Every brand needs online exposure to increase its visibility and a blog can provide it by sharing valuable knowledge.</p>
<p>It’s not only about selling and revenue, it’s also about catering to the needs of your customers and educating them further about your industry, niche, brand, products, services, and so on.</p>
<p>It’s about adding value and spreading awareness about new features and products.</p>
<p> </p>
<p><img class="aligncenter" src="https://media.giphy.com/media/xpxtdcSjOIUSI/giphy.gif" /></p>
<p> </p>
<h3>Subscriptions</h3>
<p>Subscriptions are a great way for any brand to engage with their customers and get to know their preferences and habits.</p>
<p>Blogging helps businesses collect emails – asking people to subscribe to a blog they find helpful is much easier than trying to get them to subscribe for email updates as soon as they land on the homepage.</p>
<p>All these subscriptions are an excellent way to add more users to your marketing funnel to improve brand-customer communication, offer products that might interest your audience, <a href="https://blog.getresponse.com/promote-new-product-using-email-marketing">promote new products</a>, and so on.</p>
<p> </p>
<h3>Lead generation</h3>
<p>When a business builds a list of potential customers, they can use these subscriptions to improve their lead generation. Communication allows a brand to convert potential customers into loyal consumers.</p>
<p>That’s why most brands use such a contact form to capture those potential customers. Once a brand generates enough demand, they can sell easier, but it’s also a great way to cultivate interest in their products.</p>
<p> </p>
<h3>Backlinks</h3>
<p>One of the greatest SEO growth tools is generating inbound or backlinks. These are links on other web pages relevant to your business niche that link back to your website. Backlinks create even more value for customers and also help online businesses remain relevant in search engine results.</p>
<p>Be sure to check out the most effective tactics to <a href="https://blog.getresponse.com/effective-tactics-earning-high-quality-links">earn high-quality links</a>.</p>
<p> </p>
<h2>Best practices in blogging</h2>
<p>Now that we’ve pointed out some of the most important marketing benefits of blogging, let’s review the best blogging practices to get those very benefits.</p>
<p> </p>
<h3>Create a content calendar</h3>
<p>A <a href="https://blog.getresponse.com/how-to-create-a-content-calendar">content calendar</a> helps business get organized throughout the entire year. This helps brands be more productive, stay consistent, and always have the most relevant content prepared.</p>
<p>Use a content calendar to show the right information to the right audience and at the right moment. This way you’ll avoid cluttering your blog with loads of chaotic information.</p>
<p>There are many online tools that may help you and your team plan all the posts in advance and stay on schedule.</p>
<p> </p>
<h3>Provide value</h3>
<p>Consistent content generation helps an online business create value.</p>
<p>And when a brand consistently provides value, it helps them grow and expand their customer base, increase lead generation and conversion rates and generate more revenue.</p>
<p>Blogging is the best way to do this, as you can post in-depth and original pieces, that can’t be found anywhere else, as many times as you find suitable, even with little budget.</p>
<p>I’m sure people will appreciate you being a knowledge compendium on everything they need to know about your niche.</p>
<p> </p>
<h3>Make it visual</h3>
<p>Blogs help brands find their voice by exploring issues and concerns of their audiences. Brands can capture the attention of their customers by providing exactly what their audience needs. This is where visualization plays an important part.</p>
<p>Content greatly matters but content alone isn’t enough to make the best impression. So, making it visual allows the customers to not only read about the business but also see it.</p>
<p>If you give examples, try to add a couple of screenshots and photos (always give credit, btw.). If you’re trying to illustrate something or give instructions, you can make infographics, GIFs or even videos, and embed them in your blogpost.</p>
<p>Images can also bring lots of traffic to your website – you just need to know a few trick, so be sure to check out <a href="https://blog.getresponse.com/getting-traffic-image-search">6 Tricks for Getting Traffic to Your Blog from Image Search</a>.</p>
<p>GetResponse likes to show visual examples of good marketing automation workflows on the blog. Why? Because it familiarises the user with the product, gives visual inspiration and shows that it’s easy to use.</p>
<p> </p>
<p><img class="aligncenter wp-image-36712" src="https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog.png" alt="Example of implementing photos of your product on your blog." width="650" height="528" srcset="https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog.png 1522w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-300x244.png 300w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-768x624.png 768w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-1024x832.png 1024w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-1330x1080.png 1330w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-59x48.png 59w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-411x334.png 411w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-600x487.png 600w, https://us-wd.gr-cdn.com/blog/2019/04/Example-of-implementing-photos-of-your-product-on-your-blog-315x256.png 315w" sizes="(max-width: 650px) 100vw, 650px" /></p>
<p> </p>
<p> </p>
<h3>Keep the content quality consistent</h3>
<p>If the quality of your content is consistent, it helps potential customers and online users trust your business.</p>
<p>Publishing quality content means establishing authority in your line of work.</p>
<p>On top of all that, quality, fresh and unique content ranks well on Google, so you do the math.</p>
<p>Do all the needed research before you make statements on your blog. Write on subjects that matter, even if it matters to a teeny-tiny segment of your target audience. Enrich the content in any way you seem fit.</p>
<p>Also, it’s <strong>not</strong> a good practice to publish clickbaits – it makes you untrustworthy and lowers your blog’s quality.</p>
<p>And, remember to proofread your content before you hit “publish” to avoid any funny or business-threatening mishaps.</p>
<p> </p>
<h3>Engage with users</h3>
<p>Modern online users love personalization. Customers are more likely to buy from the brands that engage with them and listen to them. One of the best ways to this is by asking for feedback.</p>
<p>Customers can use blogs to leave comments and impressions, which is an excellent way to engage with them even more. Some companies adjust their marketing strategies according to the engagement they get.</p>
<p>So, encourage your readers to comment on your content, say what they like and dislike, ask questions, and tell you what they’d like to see in the future. Then, reply to as many of them as you can to make the audience feel seen. They’ll know there’s a real person behind the blog that cares about their community and they’ll visit you and engage with you even more.</p>
<p> </p>
<h3>Promote your content</h3>
<p>Since blogs help brands promote their content, blogging is an excellent way to stay ahead of the competition. Every brand that actively promotes their content in an interesting and consistent way encourages its customers to buy more. Blogging is all about the content promotion so by putting the two together, brands can reap significant benefits.</p>
<p>Share the posts you publish on social media and send content updates to your subscribers once in a while ;).</p>
<p> </p>
<h3>Allow guest authors to share their knowledge</h3>
<p>I already touched the subject of how backlinks help your brand increase organic traffic, search engine rankings, and the overall domain authority. Well, there’s one more way: guest authors. Guest blogging has many benefits such as mutual reputation benefits, increased social visibility and, of course, more traffic.</p>
<p> </p>
<h3>Set up a subscription funnel</h3>
<p>Setting up a subscription funnel by using your blog allows you to gather valuable contacts, engage with them, establish a relationship, and maintain a connection with your customer base to increase sales and grow more revenue.</p>
<p> </p>
<h3>Add great calls-to-action</h3>
<p>CTA or a call to action, is the key to mastering the best blogging practices.</p>
<p>You probably know CTAs from (and use them in) your emails and landing pages. But do you incorporate them into your blog?</p>
<p>A blogpost captures the attention of the potential customer by subtly promoting your product in the copy and once the person is hooked, you place a CTA to seal the deal.</p>
<p>Good CTAs increase conversion rates, create more revenue and grow and expand your business. More importantly, CTAs directly invite customers to trust your brand and buy your products.</p>
<p> </p>
<h2>Conclusion</h2>
<p>Based on everything I’ve mentioned, it’s safe to say that blogging is essential for your business if you’re planning on staying not only relevant but competitive in your business industry.</p>
<p>It’s more than clear that in 2019, small and medium businesses need blogging if they want to beat their competition.</p>
<p> </p>
<p><img class="pinterest-hidden aligncenter wp-image-36314 size-full" src="https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices.png" alt="Blogging in 2019" width="735" height="1102" srcset="https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices.png 735w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-200x300.png 200w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-683x1024.png 683w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-720x1080.png 720w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-32x48.png 32w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-223x334.png 223w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-600x900.png 600w, https://us-wd.gr-cdn.com/blog/2019/03/Blogging-in-2019_-Marketing-Benefits-and-Best-Practices-315x472.png 315w" sizes="(max-width: 735px) 100vw, 735px" /></p>
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<p>The post <a rel="nofollow" href="https://blog.getresponse.com/blogging-benefits-best-practices">Blogging in 2019: Marketing Benefits and Best Practices</a> appeared first on <a rel="nofollow" href="https://blog.getresponse.com">GetResponse Blog - Online Marketing Tips</a>.</p>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-31889383841285985092019-04-11T12:44:00.001-07:002019-04-11T12:44:18.446-07:00What Are People Going To Think If You Lose?Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-13063395618679059672019-04-10T10:52:00.001-07:002019-04-10T10:52:20.227-07:00The Biggest Regret of My Career | DailyVee 545Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-50683653986051863162019-04-10T00:07:00.001-07:002019-04-10T00:07:22.135-07:003 B2B Conversion Optimization Practices You’ve (Probably) Overlooked<div class="blog-photo"><img src="https://unbounce.com/photos/B2B-Conversion-Optimization_feature.png" alt="Boost your B2B conversion rates with these overlooked conversion optimization practices" width="751" height="401" class="aligncenter size-full wp-image-79858" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature.png 751w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature-150x80.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature-468x250.png 468w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature-650x347.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature-300x160.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/B2B-Conversion-Optimization_feature-160x85.png 160w" sizes="(max-width: 751px) 100vw, 751px" /></div>
<p>A <a href="https://info.redeye.com/hubfs/White%20Papers%20and%20Reports%202017/Econsultancy-2017-CRO-Report.pdf?submissionGuid=20215eb8-2816-4860-a96c-be612ce8b7ae" rel="noopener noreferrer" target="_blank">joint study</a> by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while <strong>37% reported they’re either quite dissatisfied or very dissatisfied</strong>.</p>
<p>There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some <a href="https://unbounce.com/conversion-rate-optimization/20-conversion-optimization-tips-for-zooming-past-your-competition/" rel="noopener noreferrer" target="_blank">optimization opportunities</a> that would improve their B2B conversion rates.</p>
<p>I don’t blame them, of course. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. In my experience, though, these are three conversion optimization practices that marketers definitely <em>shouldn’t</em> be overlooking:</p>
<h2>1. Simplify Customer Experiences</h2>
<p>The most straightforward step can also be the most overlooked. <strong>A lot of B2B companies tend to overcomplicate their sales funnels and customer experiences.</strong></p>
<p>And that doesn’t do anything to help their conversions.</p>
<p>Instead, they end up losing potential conversions because some of their leads get tired of going through the whole process. They end up leaving the website with an abandoned purchase or signup form. (According to the Baymard Insitute, <a href="https://baymard.com/blog/checkout-flow-average-form-fields" rel="noopener noreferrer" target="_blank">26% of customers</a> report abandoning their purchase because the checkout process was too long or complicated.)</p>
<p>You need to minimize the steps required for people to convert. With this in mind, reconsider your sales funnel stages and look for opportunities to simplify the whole process:</p>
<ul>
<li>Is there any step you can remove from your sales funnel?</li>
<li>How many stages do potential buyers have to go through to be considered a conversion?</li>
<li>Are all of those stages absolutely necessary?</li>
</ul>
<h3>Simplify Your Design</h3>
<p>Similarly, you should simplify your customer experiences by keeping your website design and layout simple. The main focus should be on what’s most important—your compelling copy and actionable CTA.</p>
<p>Your site design can deliver better conversions because, according to <a href="https://www.bigcommerce.com/blog/wholesale-ecommerce/#how-b2b-and-wholesale-ecommerce-buyers-shop" rel="noopener noreferrer" target="_blank">BigCommerce</a>, it’s the critical factor influencing the buying decisions of 76% of B2B buyers.</p>
<p>Remove any unnecessary design elements that could be distracting your visitors. Do you really need to highlight your company events on your homepage? Or what about that low-quality image that takes over the entire screen?</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/b2b-stats.png" alt="A lot of opportunities exist to improve B2B conversion rates" width="606" height="343" class="aligncenter size-full wp-image-79869" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/b2b-stats.png 606w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/b2b-stats-80x45.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/b2b-stats-150x85.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/b2b-stats-442x250.png 442w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/b2b-stats-300x170.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/b2b-stats-160x91.png 160w" sizes="(max-width: 606px) 100vw, 606px" /></div>
<div class="blog-photo-annotation">The statistics show there’s a lot of opportunity for B2B ecommerce (via <a href="https://www.bigcommerce.com/blog/wholesale-ecommerce/#how-b2b-and-wholesale-ecommerce-buyers-shop" rel="noopener noreferrer" target="_blank">BigCommerce</a>)</div>
<div class="curated-tip">EDITOR’S NOTE. How do you create a landing page that speaks to the needs of B2B buyers? Check out some of <a href="https://unbounce.com/landing-page-examples/6-examples-of-the-best-b2b-landing-pages/" rel="noopener noreferrer" target="_blank">these B2B landing pages built with Unbounce</a> for ideas and inspiration.</div>
<h3>Simplify Your Forms</h3>
<p>In this same way, you should also review your signup forms and sign-in pages to see what you can remove or improve. Perhaps you don’t really need to ask for their company address unless you’re delivering a physical product. Or you could start by giving them a one-click sign-in option where they sign in using their social media accounts.</p>
<p>For instance, <a href="https://www.ventureharbour.com/3-homepage-design-tweaks-that-increased-our-conversion-rates-by-500/" rel="noopener noreferrer" target="_blank">Venture Harbour</a> made three simple tweaks to their homepage design. They simplified the hero section of the page by replacing the CTAs and buttons with a simple message to relay their key selling point. They improved their forms by switching to intuitive multi-step forms to capture customer information without losing their interest:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/venture-harbor-design.png" alt="Venture Harbour created a simplified form" width="606" height="360" class="aligncenter size-full wp-image-79877" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/venture-harbor-design.png 606w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/venture-harbor-design-80x48.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/venture-harbor-design-150x89.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/venture-harbor-design-421x250.png 421w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/venture-harbor-design-300x178.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/venture-harbor-design-160x95.png 160w" sizes="(max-width: 606px) 100vw, 606px" /></div>
<div class="blog-photo-annotation">This intuitive multi-step form reduces choice overload (via <a href="https://www.ventureharbour.com/3-homepage-design-tweaks-that-increased-our-conversion-rates-by-500/" rel="noopener noreferrer" target="_blank">Venture Harbour</a>)</div>
<p>And, instead of selling their services through their hero section, Venture Harbour also opted to showcase compelling copy to highlight how they have helped other businesses. Instead of making baseless claims, they showed proof of the <em>results</em> they can deliver. Together, these three tweaks increased their conversion rate by 500%.</p>
<div class="curated-tip"><a href="https://twitter.com/intent/tweet?text=37%25%20companies%20are%20dissatisfied%20with%20their%20%23conversionrates.%20If%20you%20are%20too,%20then%20you%20shouldn%E2%80%99t%20be%20overlooking%20any%20optimization%20opportunities%20for%20better%20conversions.%20Give%20these%203%20%23B2B%20%23CRO%20practices%20from%20@gaurav_sharma11%20and%20@unbounce%20a%20try:%20https://bit.ly/2U4dTx9" class="fancyboxTwitter" target="_blank" rel="noopener noreferrer"><span class="essb_icon essb_icon_twitter">Know some people who should read this post? Click here to share it on Twitter.</span></a></div>
<h2>2. Promote Your Content More Strategically</h2>
<p>Some B2B companies go <em>all out</em> when promoting their content. They share it everywhere and send notifications about every new piece of content to every subscriber.</p>
<p>While this blast of content may seem like a good idea if you want people to consume your content, it may not necessarily boost conversions. It could even end up annoying people if it isn’t relevant to them.</p>
<p>I recommend taking a more strategic approach to distributing your content. This is very easy to overlook when you’re focused on other aspects of your B2B content marketing strategy, but it can help you <strong>plan how to promote your content to specific leads and customers depending on which segment they belong to</strong>.</p>
<p>This means you will be showing them more relevant content that is also more likely to guide them through the sales funnel. You could promote your beginner’s guides and 101s to new leads, for example. Or you could send case studies and testimonials to leads that are further down the funnel.</p>
<p>You can start out simple with curated newsletters customized for different segments. Sort your recipients into different segments based on where they are in the funnel and perhaps other factors like department, job role, etc.. Then you can <em>curate</em> some of your best content that will be suitable for each segment rather than hitting everyone with every piece of content.</p>
<p>You can use platforms like <a href="https://www.feedotter.com/" rel="noopener noreferrer" target="_blank">FeedOtter</a> to simplify this process. It lets you add content from different sources and easily re-organize them with a drag-and-drop feature. You can even add a personalized greeting and intro to these newsletters for an even bigger impact. Check it out:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/feedotter.png" alt="A screenshot of FeedOtter in action" width="606" height="434" class="aligncenter size-full wp-image-79890" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/feedotter.png 606w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/feedotter-80x57.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/feedotter-150x107.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/feedotter-349x250.png 349w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/feedotter-300x215.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/feedotter-160x115.png 160w" sizes="(max-width: 606px) 100vw, 606px" /></div>
<div class="blog-photo-annotation">Use a platform like FeedOtter to curate the content you send in your newsletters(via <a href="https://www.feedotter.com/" rel="noopener noreferrer" target="_blank">FeedOtter</a>)</div>
<h3>Use Retargeting to Promote Content</h3>
<p>I’d also recommend using <a href="https://www.facebook.com/business/success/hawke-media" rel="noopener noreferrer" target="_blank">Facebook Pixels</a> to retarget people who have shown interest in your business before and have a strong chance of converting at some point.</p>
<p>Retarget them with ads promoting content relevant to what they have viewed before. For instance, you could pay to promote an ebook on email marketing. But you would only target people who have read your blog posts on similar topics or viewed your product feature page on email marketing.</p>
<p>There’s plenty of proof this works, including this case study from <a href="https://www.facebook.com/business/success/hawke-media" rel="noopener noreferrer" target="_blank">Facebook Business</a>. Hawke Media executed a strategic content promotion plan, using long-form content to raise awareness in the first stage. They then created ads to target a Custom Audience and Lookalike Audiences according to their email and client list, CRM leads, and traffic. Finally, they used their engagement data to retarget the most relevant audiences with more tailored ads:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/hawke-media.png" alt="" width="309" height="351" class="aligncenter size-full wp-image-80072" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/hawke-media.png 309w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/hawke-media-70x80.png 70w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/hawke-media-132x150.png 132w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/hawke-media-220x250.png 220w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/hawke-media-300x341.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/hawke-media-141x160.png 141w" sizes="(max-width: 309px) 100vw, 309px" /></div>
<div class="blog-photo-annotation">An example of a tailored ad from Hawke Media (via <a href="https://www.facebook.com/business/success/hawke-media" rel="noopener noreferrer" target="_blank">Facebook Business</a>)</div>
<p>As a result of this comprehensive content promotion strategy, the agency saw a five times increase in blog readership within a year. They also had a 4X return on ad spend, while reducing their cost per lead by 78%.</p>
<h2>3. Combine PPC and SEO</h2>
<p>This is where a lot of businesses—especially emerging ones—struggle. PPC and SEO each have their unique benefits and drawbacks, so it’s difficult to choose which one to focus on. Which will be more effective to optimize B2B conversion rates?</p>
<p>SEO helps you bring in more organic traffic and delivers long-term results at minimal cost, theoretically. But, at the same time, its impact is slow. You could spend months and hundreds of dollars on <a href="https://attrock.com/blog/case-study-content-marketing/" rel="noopener noreferrer" target="_blank">content production</a> before you start seeing any results.</p>
<p>PPC, on the other hand, brings in immediate results as it enables precise targeting. But since you get charged for every click, these campaigns tend to be more expensive, even if they do improve conversions.</p>
<p>PPC campaigns may seem like the logical option for conversion optimization. But from how I see it, this isn’t an “either/or” situation.</p>
<p><strong>You don’t have to choose between SEO and PPC</strong>. Use them together to deliver better results and improve B2B conversion rates. I suggest using your SEO keyword data to optimize the performance of your PPC campaigns, and vice versa.</p>
<h3>Use SEO with your PPC…</h3>
<p>Are there any long-tail keywords that have been converting visitors organically? If they’re driving organic conversions, clearly it means they are helping you attract a relevant and interested audience. Giving them a little leverage with PPC campaigns could drive even more conversions.</p>
<p>You can even take this up a notch. There may be some keywords for which you’re ranking organically even when you haven’t made any effort to target them. This means that the keywords are clearly working for you since they are delivering results even without effort.</p>
<p>You can use tools like <a href="https://proranktracker.com/" rel="noopener noreferrer" target="_blank">Pro Rank Tracker</a> to discover keywords for which you’re already ranking organically but are unaware of. You just need to enter your URL in the search bar, and it will give you a complete report of all of the keywords for which your website is ranking. This will include a section of keywords for which you are ranking but aren’t currently tracking. Here’s an example of what this looks like:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/pro-rank-tracker.png" alt="A screenshot of Pro Rank Tracker" width="606" height="259" class="aligncenter size-full wp-image-79899" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/pro-rank-tracker.png 606w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/pro-rank-tracker-80x34.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/pro-rank-tracker-150x64.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/pro-rank-tracker-560x239.png 560w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/pro-rank-tracker-300x128.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/pro-rank-tracker-160x68.png 160w" sizes="(max-width: 606px) 100vw, 606px" /></div>
<div class="blog-photo-annotation">An example of keyword rankings (via <a href="https://blog.proranktracker.com/5-amazing-things-you-can-do-with-prts-ranking-discovery-tool/" rel="noopener noreferrer" target="_blank">Pro Rank Tracker</a>)</div>
<h3>…and PPC with your SEO</h3>
<p>Similarly, you should monitor the high-performing keywords in your PPC campaigns. This will help you identify the search terms that people typically use when they click on your ads and understand user intent in the process. So put together these top-converting keywords and use them to optimize your organic content.</p>
<p>You can take your approach even further by using <strong>PPC to target organic keywords that get a lot of searches but are too competitive to rank for organically</strong>. With highly competitive keywords, it will take you months and a lot of effort to organically rank for them on the first page of Google SERPs. So boost your efforts by targeting these keywords in your PPC campaigns, which will get you quick and effective results.</p>
<p>For instance, Zoho isn’t ranking yet on the first page of Google results for the keyword “A/B testing tool” since it’s quite generic and likely to be very competitive. But if you look at the screenshot below, Zoho <em>does</em> shows at the top of the page because they’re targeting the keyword with a PPC campaign. Zoho has paid to surpass the organic results for their top competition such as Optimizely and VWO:</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/ab-testing-serps.png" alt="Boosting B2B conversion rates by using PPC to dominate the SERPs" width="590" height="500" class="aligncenter size-full wp-image-79903" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ab-testing-serps.png 590w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ab-testing-serps-80x68.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ab-testing-serps-150x127.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ab-testing-serps-295x250.png 295w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ab-testing-serps-300x254.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ab-testing-serps-160x136.png 160w" sizes="(max-width: 590px) 100vw, 590px" /></div>
<div class="blog-photo-annotation">When you can’t rank organically, running PPC ads can be a smart alternative</div>
<div class="curated-tip">EDITOR’S NOTE. Want more advice like this? <a href="https://unbounce.com/conversion-rate-optimization/20-conversion-optimization-tips-for-zooming-past-your-competition/" rel="noopener noreferrer" target="_blank">Read Alex Birkett on “20 Conversion Optimization Tips for Zooming Past Your Competition”</a> for more advanced ways you can score more conversions.</div>
<h2>How Do You Improve Your B2B Conversion Rates?</h2>
<p>These are some of the best B2B conversion optimization practices that you might be overlooking, especially if you’re just starting out.</p>
<p>But if you haven’t overlooked these suggestions, my final piece of advice is that you should <strong>keep looking for new opportunities to optimize your approach for better B2B conversion rates</strong>. It’s an ongoing process that you revisit more than once, and chances are there are any other improvements you could be making.</p>
<p>Got any questions (or doubts) about these practices? Let me know in the comments below.</p>
<div class="blog-cta-image-section"><a href="https://unbounce.com/p/g-ads/lowering-cpa-with-landing-pages/" target="_blank" data-campaign="[Google Funnel] CTA leading to Google Funnel LP (image)"><img src="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ppc-blog-cta-v2-compressed.jpg" alt="Looking to boost your PPC ad results even further?" width="1300" height="700" /></a></div>
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Original Source: <a href="https://unbounce.com/conversion-rate-optimization/b2b-conversion-rates/">3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked</a>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-2412542931948627642019-04-09T11:45:00.001-07:002019-04-09T11:45:24.740-07:009 Higher Education Email Marketing Strategies for Better Student Enrollment<p>Social media, instant messaging, chatbots, and programmatic advertising have changed the digital marketing landscape. A generation of consumers has grown up with mobile devices in their pockets, changing the way they interact online.<span id="more-36699"></span></p>
<p><a href="https://blog.getresponse.com/beginners-guide-gen-z">Generation Z</a>, students born between 2005 and 2015, rarely sit in front of a desktop for extended research sessions when they’re seeking information about products and services. They search from different devices across multiple platforms throughout the day to learn, to compare, to ask questions and to buy.</p>
<p>In this environment, email seems old fashioned, an outdated marketing method, yet email marketing spending in the U.S. is expected to reach a high of <a href="https://www.statista.com/topics/1446/e-mail-marketing/">$350 million</a> in 2019.</p>
<p>There is a reason for this.</p>
<p>Although email is the oldest form of digital marketing, it remains a vital component of a marketing strategy.</p>
<p>Carefully crafted messages sent to the right consumer at the right time can further marketing goals better than targeted paid advertisements. Emails have a more personal appeal than broadcasted social media content and banner ads, and email is read in a less distracting environment than other media messages.</p>
<p>Blasting the same email message to every address in your database is a waste of resources, and will annoy many recipients. But, targeted emails, as part of a multi-faceted recruitment campaign, will bring results.</p>
<p>Follow these strategies to fine-tune your email marketing to build your institution’s brand and increase enrollment numbers.</p>
<p> </p>
<h2>1. Segment your email list</h2>
<p>Your database of email addresses comes from a wide range of potential students, their parents, high school guidance counselors and others that have responded, at some point, to an outreach campaign.</p>
<p>You may have collected some addresses through a landing page offering financial aid information, or a user may have entered an email address to download a PDF outlining your engineering programs.</p>
<p>While you may begin with little data on the people at the other end of an email address, you’ll collect data about who they are and what they need as they respond, or don’t respond, to your email messages.</p>
<p>Segmenting your list based on the data points you collect makes it possible to target prospects with marketing messages they’ll find most useful. This, in turn, will increase click-through rates and conversions.</p>
<p>For example, you may choose to segment your master list into demographics such as age, financial situation, and geographical location. Further segmenting by demonstrated interests, such as field of study or specific campus social activities, will ensure you’re sending the right message to the right person.</p>
<p> </p>
<h2>2. Align messages with the buyer’s journey</h2>
<p>Prospective students travel a path from initial curiosity about college study to filling out admission paperwork.</p>
<p>Create a map of this path and create content to meet your prospects’ needs at each point along the way.</p>
<p>The data you gather as you interact with prospects, through email CTAs, social media, and by tracking their activity on your website, will inform you of where they are on the buyer’s journey.</p>
<p>Then, you can send content tagged to meet that specific point.</p>
<p>A student in the awareness stage of a journey may not be ready for an invitation to meet with an admissions advisor, while general information about degree programs and student life would be welcome.</p>
<p> </p>
<h2>3. Use intriguing, but honest, subject lines</h2>
<p>The email subject line prompts the recipient to either open or delete a message.</p>
<p>For a positive response, keep the subject short and to the point.</p>
<p>Use action verbs in the subject such as “Explore our new science programs.” Spark curiosity, for example, “What students are saying about the new media center at XYZ University.”</p>
<p>Consumers have become cynical about advertising, so avoid hyperbole and language that sounds like a sales pitch.</p>
<p>Be sure your email content delivers what the subject line promised. Few recipients will tolerate misleading subject lines, and your next message may be marked as spam.</p>
<p> </p>
<h2>4. Tell a story for emotional appeal</h2>
<p>It’s the science behind “show, don’t tell.”</p>
<p>The human brain is wired to respond to narrative. A story reaches people on an emotional level. Stories are memorable; they leave an impression. Craft your email messages with this in mind.</p>
<p>Sales pitches and trite claims – “Make friendships that last a lifetime” – are quickly passed over as a recipient scans an email text.</p>
<p>Prospective students will engage with detail-rich stories that help them make a connection between their self-concept and your institution.</p>
<p>For example, a campaign to introduce campus life should include concrete examples of co-curricular activities, the local social scene, and cultural offerings.</p>
<p>Review the analytics for your website and social media platforms. What are your most popular pages and posts? These will be good email topics as well.</p>
<p> </p>
<h2>5. Be authentic, be human</h2>
<p>Reinforce your message, and build your institution’s image, with testimonials and case studies that profile current students and alumni.</p>
<p>Speak in a voice that will resonate best with your target market (professional advice is influential in some cultures; others will respond better to recommendations from peers) and keep a consistent voice throughout all campaigns.</p>
<p>Prospective students want to feel they are interacting with humans, not a marketing campaign.</p>
<p> </p>
<h2>6. Include rich images and video</h2>
<p>Email does not have to be solid text.</p>
<p>Gen Z has been raised in a culture of multi-media learning and responds to powerful visual cues.</p>
<p>Thought-provoking images and entertaining videos are effective ways to promote programs, introduce members of the school community and demonstrate that your institution engages in the newest technologies.</p>
<p>Consider the impact that a virtual reality tour of dorm rooms will have in an email outlining housing options or a 360-degree photo of a state-of-the-art science lab for prospects contemplating study in the sciences.</p>
<p> </p>
<div id="attachment_36700" style="width: 660px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-36700" class="wp-image-36700" src="https://blog.getresponse.com/uploads/2019/04/360-university-tour.png" alt="360 university tour" width="650" height="310" srcset="https://blog.getresponse.com/uploads/2019/04/360-university-tour.png 2466w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-300x143.png 300w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-768x366.png 768w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-1024x488.png 1024w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-101x48.png 101w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-700x334.png 700w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-600x286.png 600w, https://blog.getresponse.com/uploads/2019/04/360-university-tour-315x150.png 315w" sizes="(max-width: 650px) 100vw, 650px" />
<p id="caption-attachment-36700" class="wp-caption-text">Loughborough University 360 lab tour</p>
</div>
<p> </p>
<h2>7. Optimize for mobile</h2>
<p>Many in your target demographic began using smartphones and connected tablets as elementary school students. Mobile devices are their first choice when it comes to interacting with the digital world, and they will check their email throughout the day from a cell phone.</p>
<p>It’s critical that your email messages display correctly if you expect recipients to read them.</p>
<p>Identify which devices are popular with your target market and select responsive email templates that will provide the best possible user experience.</p>
<p>You’re only a tap away from communicating with potential enrollees; don’t frustrate them with a poorly designed template.</p>
<p><strong> </strong></p>
<h2>8. Automate</h2>
<p>From the initial “thank you for subscribing” message to well-timed offers, event announcements, and informational content, engage prospective enrollees using marketing automation software.</p>
<p>Identify points along a student’s decision-making process to target and create email messages that answer questions, address pain points, arouse curiosity and encourage further engagement.</p>
<p>Recipient actions, such as following an embedded link or viewing a video, will trigger the next logical step on their path of inquiry.</p>
<p>Data collected as people engage with, or disregard, your communications, can be used to further segment your database, increasing click-through rates and moving a prospect closer to enrollment.</p>
<p> </p>
<h2>9. Reengage and disengage</h2>
<p>An email list, to be cost-efficient, requires maintenance. Bad addresses, unsubscribers and inactive recipients are a drain on resources and put your email messages in danger of being labeled as spam by ISPs.</p>
<p>A bounced email means the address is invalid, and it should be removed from your database. Either the subscriber entered the address incorrectly or the account was closed.</p>
<p>Monitor unsubscribers as they provide useful data on the effectiveness of your targeting. Which emails are prompting subscribers to leave? Are you sending too often? Does your frequency need adjusting?</p>
<p>Recipients that don’t open your emails, or open them but don’t take the desired action, may need a reengagement email. A simple “update your contact information” request may be enough.</p>
<p>Other ways to reengage subscribers is to send surveys or offer premium content such as an eBook outlining financial aid opportunities.</p>
<p>If a subscriber fails to reengage after one or two reengagement efforts, it may be time to remove the address from your database.</p>
<p> </p>
<p> </p>
<p>An integrated online marketing platform can simplify these strategies, streamline your email marketing, and accelerate your recruitment campaigns. Contact our <a href="https://www.getresponse.com/enterprise/about-us/contact-us">GetResponse representatives</a> to learn more about tools for creating engaging email messages, managing email lists and automating email delivery.</p>
<p> </p>
<p><img class="pinterest-hidden aligncenter wp-image-36703 size-full" src="https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1.png" alt="9 Higher Education Email Marketing Strategies for Better Student Enrollment (1)" width="735" height="1102" srcset="https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1.png 735w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-200x300.png 200w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-683x1024.png 683w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-720x1080.png 720w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-32x48.png 32w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-223x334.png 223w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-600x900.png 600w, https://blog.getresponse.com/uploads/2019/04/9-Higher-Education-Email-Marketing-Strategies-for-Better-Student-Enrollment-1-315x472.png 315w" sizes="(max-width: 735px) 100vw, 735px" /></p>
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<p>The post <a rel="nofollow" href="https://blog.getresponse.com/higher-education-email-marketing-strategies">9 Higher Education Email Marketing Strategies for Better Student Enrollment</a> appeared first on <a rel="nofollow" href="https://blog.getresponse.com">GetResponse Blog - Online Marketing Tips</a>.</p>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-60819579872795362692019-04-08T12:27:00.001-07:002019-04-08T12:27:27.897-07:00No Excuses: Of Course It's PossibleAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-14317769998003588762019-04-08T10:52:00.001-07:002019-04-08T10:52:11.946-07:00No Excuses: Of Course It's PossibleAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-12481221927939501082019-04-04T12:12:00.001-07:002019-04-04T12:12:13.794-07:00My Reaction To The 2019 College Admissions Scandal | Gary Vaynerchuk Original FilmAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-32578611185202715772019-04-04T00:09:00.001-07:002019-04-04T00:09:32.183-07:00How To Choose the Right Ad Platform for Your Business<div class="blog-photo"><img src="https://unbounce.com/photos/Paid-or-Social-Search_feature.png" alt="How To Choose the Best Ad Platforms for Your Business" width="750" height="400" class="aligncenter size-full wp-image-79677" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature-150x80.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature-469x250.png 469w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature-650x347.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature-300x160.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Paid-or-Social-Search_feature-160x85.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></div>
<p>When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online.</p>
<p>The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. The blogs all say Facebook is for old people. You’re hearing from others that you simply <em>must</em> be on Instagram. And LinkedIn is dying, right? (Everybody knows it, right?)</p>
<p>So how do you know where you should be advertising for <em>your</em> business and <em>your</em> demographic?</p>
<p>When it comes down to it, there are three questions you need to ask yourself: What’s your <strong>audience</strong>? What type of <strong>product</strong> are you selling? And what are your <strong>marketing resources</strong>?</p>
<p>With these considerations in mind, let’s take a quick spin through four major ad platforms to see which one is right for you.</p>
<h2>Google Ads (formerly AdWords)</h2>
<p>Google Ads are those pesky paid listings you probably wish didn’t appear in your Google search. You’ll typically see three to four ads at the top and bottom of the organic listings.</p>
<h3>Demographics</h3>
<p>Essentially, “everyone” uses Google. When <a href="http://gs.statcounter.com/search-engine-market-share/all/north-america" target="_blank" rel="noopener noreferrer">90% of searcher in North America</a>, 94% in Europe, and 93% worldwide are using Google, you don’t need to worry about whether or not your demographic is represented.</p>
<h3>Your Product</h3>
<p>Google Ads is an excellent platform for when consumers are <em>actively looking for your product or your brand</em>. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/google-ad.png" alt="A screenshot of the Google ad platform." width="1654" height="1298" class="aligncenter size-full wp-image-79698" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad.png 1654w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-80x63.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-150x118.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-768x603.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-319x250.png 319w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-1000x785.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-650x510.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-300x235.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/google-ad-160x126.png 160w" sizes="(max-width: 1654px) 100vw, 1654px" /></div>
<div class="blog-photo-annotation">People who use Google are actively looking for something (like plumbing services).</div>
<p>Consumers searching in Google have <strong>high purchase intent</strong>. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.” That’s why Google Ads operates at a higher cost per click: conversion rates are often <em>higher</em> than other social platforms.</p>
<h3>Your Marketing Resources</h3>
<p>Google Ads is reasonably easy to set up if your marketing resources are limited. If you stick to the search network and avoid display and YouTube ads, you won’t need design work, videos for ads, or elaborate copywriting. The ads are short and just require some <a href="https://unbounce.com/ppc/write-best-google-ads-copy/" rel="noopener noreferrer" target="_blank">creative messaging</a>. However, using <a href="https://unbounce.com/landing-page-examples/best-landing-page-design-examples/" rel="noopener noreferrer" target="_blank">landing pages</a> instead of websites can increase your conversion rates dramatically and ultimately increase your ROI.</p>
<div class="curated-tip">EDITOR’S NOTE. Building landing pages from scratch can be a further drain on your resources. Using <a href="https://unbounce.com/product-overview/landing-pages/" target="_blank" rel="noopener noreferrer">Unbounce’s drag-and-drop builder</a>, you can do it yourself in an afternoon, without a developer.</div>
<h2>Facebook Ads</h2>
<p>Once upon a time, running ads on Facebook was all the rage, but they’ve lost a little love over the last few years. (There’s still incredible opportunity in the platform, however.) You’ll see these ads about every five posts in your feed and in stories, articles, the marketplace, messenger, and other locations.</p>
<h3>Demographics</h3>
<p>Some say “old” people use Facebook and the younger generations don’t. But, statistically, that’s just not true. What is true is that, while all age ranges are represented, Facebook is the one platform where the <a href="https://blog.hootsuite.com/facebook-statistics/" rel="noopener noreferrer" target="_blank">older generations are heavily represented</a>. Here are the facts:</p>
<ul>
<li>68% of Americans use Facebook.</li>
<li>35% of Facebook’s audience is under 25.</li>
<li>41% of Americans 65+ use Facebook.</li>
</ul>
<p>Facebook is excellent for all age groups. But if your product sells to people over 45, it’s the <em>best</em> social platform.</p>
<h3>Your Product</h3>
<p>If your product or service doesn’t enjoy strong brand awareness, Facebook is an excellent way to create exposure. Facebook allows you to introduce your product over time, build brand recognition, establish social credibility (through comments and likes), and ultimately win conversions.</p>
<p>For example, I may have difficulty finding MasterClass if I’m searching for “how to grow my business.” But they’re able to introduce the brand to me via Facebook, knowing I’m a business owner through my profile and activity.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/facebook-ad.png" alt="A screenshot of the Facebook ad platform." width="350" class="aligncenter size-full wp-image-79706" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad.png 1026w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-55x80.png 55w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-104x150.png 104w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-768x1108.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-173x250.png 173w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-1000x1442.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-650x938.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-300x433.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/facebook-ad-111x160.png 111w" sizes="(max-width: 1026px) 100vw, 1026px" /></div>
<div class="blog-photo-annotation">Facebook can educate and expose people to your brand long before they’re ready to buy.</div>
<h3>Purchase Intent</h3>
<p>People using Facebook generally don’t intend to buy while they’re on the platform. They have low purchase intent compared to someone searching on Google. As I suggested above, that creates an incredible opportunity for you to educate, introduce your brand, and be an option when they are ready to purchase. The lower cost per click on Facebook also helps offset the lower purchase intent.</p>
<h3>Your Marketing Resources</h3>
<p>Facebook relies heavily on visuals and content messaging. To be successful, you’ll need <strong>compelling ad copy, sharp graphics, engaging video, and a clean, high-converting landing page</strong>. It’s relatively easy to create Facebook ads, but optimizing them for conversion requires many assets and variables (accurate audience targeting, conversion-optimized landing pages, etc.) all working in concert.</p>
<hr />
<h2>Instagram Ads</h2>
<p>Instagram doesn’t have nearly the placement options that Facebook enjoys. You can place ads in people’s feed or in their stories. However, the organic, visual nature of the platform makes it a perfect spot to highlight the beauty of your brand.</p>
<h3>Demographics</h3>
<p>Instagram has <a href="https://blog.hootsuite.com/instagram-statistics/" rel="noopener noreferrer" target="_blank">500 million users</a> of which 80% live outside the U.S. The platform caters to a younger demographic obsessed with sharing their lives and “stories” every day. Here are a few of the defining qualities of the Instagram base:</p>
<ul>
<li>35% of Americans use Instagram.</li>
<li>59% of these people are under 30.</li>
<li>72% of teens use Instagram every day.</li>
<li>39% are women and 30% are men.</li>
<li>35% of all people on Instagram are millennials.</li>
</ul>
<h3>Your Product</h3>
<p>Products that are visual or represent an aspirational lifestyle do quite well on Instagram. It’s more challenging to sell professional service or B2B products unless you’re developing extremely creative, compelling stories through video or images. In the B2B world, we typically use Instagram for re-targeting and less for first-touch.</p>
<h3>Purchase Intent</h3>
<p>Similar to Facebook, people on Instagram don’t have high purchase intent like they do on Google. It’s difficult to convert someone to a buyer when they’re sitting on the couch catching up with their friends’ lives. However, compelling ads will drive your brand forward when the consumer is ready to buy.</p>
<h3>Your Marketing Resources</h3>
<p>Also similar to Facebook, Instagram requires energy in the marketing department. I might argue the copywriting isn’t as important as it is in Facebook ads because of the focus on visuals. However, <strong>the visuals must be on-point</strong> and compelling video is essential in stories. You’ll need some design and video support for the platform.</p>
<p>You can see Zillow used high-quality photography in the example below. The ad also included an image slideshow with animated text to create a visually compelling experience.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/instagram-ad.jpg" alt="A screenshot of a Zillow ad on Instagram." width="350" class="aligncenter size-full wp-image-79702" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad.jpg 924w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-37x80.jpg 37w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-69x150.jpg 69w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-768x1662.jpg 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-116x250.jpg 116w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-650x1406.jpg 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-300x649.jpg 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/instagram-ad-74x160.jpg 74w" sizes="(max-width: 924px) 100vw, 924px" /></div>
<div class="blog-photo-annotation">High-quality photos and animated text maximize visual appeal to this ad by Zillow.</div>
<hr />
<h2>LinkedIn Ads</h2>
<p>If your business is in the B2B space rather than B2C, LinkedIn should be your first spot for posting content and paid advertising. LinkedIn is far from dying. Microsoft bought the company in 2016 for $26.2 billion and has slowly turned the ship around while making drastic improvements to its advertising platform. In two years, LinkedIn has added 123 million members (compared to just 9 million additions on the Twitter network).</p>
<h3>Demographics</h3>
<p>The professional social network doesn’t boast 2 billion users like Facebook, but with over <a href="https://blog.hootsuite.com/linkedin-statistics-business/" rel="noopener noreferrer" target="_blank">590 million professional members</a>, it’s a goldmine for your B2B marketing efforts:</p>
<ul>
<li>50% of Americans with a college degree use LinkedIn.</li>
<li>45% of users are in upper management.</li>
<li>87 million millennials are on LinkedIn.</li>
<li>80% of B2B leads are generated on LinkedIn.</li>
</ul>
<h3>Your Product</h3>
<p>If you sell services or products to businesses, LinkedIn is the best place to be spending your time. CPAs, lawyers, professional service companies, and their decision makers are on the platform regularly. The entry-level staff that you might target in Instagram or Facebook are generally not on the platform. And when they are, it might be to look for a job, not your product.</p>
<h3>Purchase Intent</h3>
<p>Just like Facebook and Instagram, it’s a place where you can drive awareness if people have never heard of you. Sponsored content places your product right in the newsfeed and InMail ads send messages right to their inbox.</p>
<p>The nature of buying expensive B2B services means that the platform is used to <strong>build credibility and open a conversation</strong>. It’s unlikely someone will complete a credit card form for your $10,000 consulting services, but they may learn to trust you enough to call and open a conversation.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/linkedin-ad.png" alt="A screenshot of the LinkedIn platform." width="550" class="aligncenter size-full wp-image-79710" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad.png 1028w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-80x65.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-150x123.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-768x628.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-306x250.png 306w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-1000x817.png 1000w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-650x531.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-300x245.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/linkedin-ad-160x131.png 160w" sizes="(max-width: 1028px) 100vw, 1028px" /></div>
<div class="blog-photo-annotation">B2B services (like CRMs) frequently use Linkedin as their primary ad platform.</div>
<h3>Your Marketing Resources</h3>
<p>LinkedIn falls in the middle of the pack when it comes to visuals and marketing resources. For sponsored content, you’ll be using a nice graphic or short video to deliver your message. Since the audience is more professional, I’d lean toward something more polished than what I’d put on Facebook or Instagram.</p>
<p>The InMail messages require strong copywriting and messaging along with an accompanying graphic, but you benefit from more leniency than a platform that’s 100% visual, like Instagram.</p>
<div class="curated-tip"><a href="https://twitter.com/intent/tweet?text=Struggling%20to%20figure%20out%20which%20%23advertising%20platform%20is%20right%20for%20you?%20Check%20out%20this%20@unbounce%20post%20by%20@Arkfeld%20to%20see%20which%20platform%20is%20your%20best%20bet%20for%20your%20audience,%20product,%20and%20resources:%20https://bit.ly/2Ue3Eez" class="fancyboxTwitter" target="_blank" rel="noopener noreferrer"><span class="essb_icon essb_icon_twitter">Wanna share these insights with a friend? Click here to share this post on Twitter.</span></a></div>
<h2>Which platform is right for you?</h2>
<p>As you can see, it depends on your product, audience, and marketing resources.</p>
<div class="blog-photo"><img src="https://unbounce.com/photos/big-Arkfield-Chart2.png" alt="The best ad platforms for your business" width="750" height="400" class="aligncenter size-full wp-image-79826" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2-150x80.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2-469x250.png 469w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2-650x347.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2-300x160.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/big-Arkfield-Chart2-160x85.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></div>
<p>In sum, if your customers are actively seeking your services or product and ready to buy, Google Ads is a good starting point and doesn’t require any creative resources. Alternatively, if you are introducing your brand to your customer and have compelling creative to show off, Facebook and Instagram are a perfect start. And for B2B offerings, LinkedIn is your best bet.</p>
<p>Though understanding the nature of each platform is important, these guidelines are just the tip of the iceberg.</p>
<p>The next step in your paid media strategy is to <strong>design a campaign allowing the different platforms to work together</strong>. One might be responsible for driving visitors to your site, for instance, and the rest nurture them for days, weeks, or months. (Editor’s Note. <em>Keep your eyes peeled for a follow-up post by Adam on this very subject.</em> )</p>
<p>What platform is generating the best results for your business? Let me know in the comments below.<br /></p>
<div class="blog-cta-image-section"><a href="https://unbounce.com/p/g-ads/lowering-cpa-with-landing-pages/" target="_blank" data-campaign="[Google Funnel] CTA leading to Google Funnel LP (image)"><img src="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/ppc-blog-cta-v2-compressed.jpg" alt="Looking to boost your PPC ad results even further?" width="1300" height="700" /></a></div>
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<br />
Original Source: <a href="https://unbounce.com/ppc/best-ad-platforms/">How To Choose the Right Ad Platform for Your Business</a>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-91923798665094300672019-04-03T10:57:00.001-07:002019-04-03T10:57:47.071-07:00A Tribute to My Friend, Nipsey HussleAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-29534884855225931032019-04-03T01:31:00.001-07:002019-04-03T01:31:36.479-07:00How to Use PPC Campaigns to Enroll More Students?<p>For a higher education institution to thrive (or even function), it needs a healthy year-on-year influx of new students.</p>
<p><span id="more-36585"></span></p>
<p>Given that an HEI’s (Higher Education Institution’s) enrolment statistics are intrinsically linked to its survival, there are no wrong ways in which to recruit and enroll new students.</p>
<p>You may find that Pay Per Click advertising (PPC) may be the answer to all of your problems… And it might.</p>
<p>However, as with any form of advertising, PPC has its caveats. Competition is rife and fierce, and costs per click can be extraordinary (we’re talking upwards of $40 per click).</p>
<p>It may be tempting to abandon all hope of <a href="https://websitepromoter.co.uk/adwords-consultant/">finding success in the PPC realm</a>, but the truth is that in the current market, turning your back on this potentially lucrative form of advertising is simply not an option.</p>
<p>Let’s look at some of the ways in which you can overcome the inherent hurdles and instigate a PPC campaign with a healthy ROI…</p>
<p> </p>
<h2>Standing out amongst the competition</h2>
<p>For many businesses looking for an “in” for their PPC campaigns, they may want to bid on their branded terms or those of their competitors.</p>
<p>This will ensure that they’ll be likely to draw clicks from the kinds of people with needs that the business can service.</p>
<p>However, for HE institutions it’s not that simple.</p>
<p>Running ads on competitors’ branded terms can risk throwing away a lot of money on clicks from students and staff of competitors’ institutions with no interest in your college.</p>
<p>Even ads on your own branded terms can cost you a fortune from your own employees and students.</p>
<p>Instead, focus your attention on creating an ad that stands out amongst the competition, bidding on generic search terms like “bachelors degree”.</p>
<p>Focus on ways in which you can use the subtleties of wording and layout in your headlines and meta descriptions.</p>
<p> </p>
<p><img class="aligncenter wp-image-36664" src="https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree.png" alt="searches related to bachelor's degree." width="700" height="335" srcset="https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree.png 868w, https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree-300x144.png 300w, https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree-768x368.png 768w, https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree-100x48.png 100w, https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree-697x334.png 697w, https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree-600x288.png 600w, https://blog.getresponse.com/uploads/2019/04/searches-related-to-bachelors-degree-315x151.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>You may assume that you have a limited scope with which to make an impression in your title and meta description, but you’d be astonished at what the human eye picks up when scrolling through SERPS.</p>
<p> </p>
<p><img class="aligncenter wp-image-36665" src="https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example.png" alt="ads for spanish courses and bachelor's degrees SERPS example." width="700" height="299" srcset="https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example.png 974w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example-300x128.png 300w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example-768x328.png 768w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example-112x48.png 112w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example-782x334.png 782w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example-600x256.png 600w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-and-bachelors-degrees-SERPS-example-315x135.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>You can stand out in many ways. Images and video are standout examples, but even little things like your use of caps and letter spacing can be effective in helping users click your entry at the expense of your competitors.</p>
<p> </p>
<h2>Cost Per Click is immutable, Cost Per Lead is not!</h2>
<p>The inherent cost of PPC advertising in the HE sector is unavoidable. Yet, while you may not be able to drive down the CPC, you can boost your potential ROI. Specificity is the key here.</p>
<p> </p>
<h3>Specifics sell</h3>
<p>Remember, you’re not trying to attract huge volumes of clicks. You’re trying to get clicks from intention-rich users.</p>
<p>Thus, specific, subject-related keywords like “history degree” or “Nursing MBA” are of much greater value than more generic terms like “bachelor’s degree” or “master’s degree”.</p>
<p> </p>
<p><img class="aligncenter wp-image-36666" src="https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree.png" alt="specific keywords for google ads history master's degree." width="700" height="384" srcset="https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree.png 974w, https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree-300x165.png 300w, https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree-768x422.png 768w, https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree-87x48.png 87w, https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree-608x334.png 608w, https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree-600x330.png 600w, https://blog.getresponse.com/uploads/2019/04/specific-keywords-for-google-ads-history-masters-degree-315x173.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<h3>Focus your keywords</h3>
<p>You may be tempted to adopt a blitzkrieg approach to keywords to hedge your bets. However, not all keywords are created equal, and it’s a sobering truth that 94% of paid search keywords fail to produce a single conversion.</p>
<p> </p>
<p><img class="aligncenter" src="https://s5181.pcdn.co/wp-content/uploads/2016/04/congratulations-epic-fail.gif" alt="epic fail gif." width="500" height="255" /></p>
<p> </p>
<p>Instead, it’s smarter to concentrate your efforts on the keywords that <em>will</em> drive conversions and generate meaningful leads. Let’s take a look at how to do just that.</p>
<p> </p>
<h2>Choose your keywords wisely and lower your costs</h2>
<p>Not all keywords are created equal, and if you’re to achieve a healthy ROI for your PPC investment, the key lies in choosing the right keywords.</p>
<p>As I previously discussed, specificity is important but even when narrowing down the keywords to the hyper-relevant, there’s still room for error.</p>
<p>Since PPC costs in the realm of HE can be punishing, institutions don’t have the luxury of trial and error other industries can afford.</p>
<p>A poorly chosen keyword can result in wasted revenue.</p>
<p>The right keywords can send the ROI skyrocketing, mitigating the inherently high costs.</p>
<p>Rather than going with your gut, use <a href="https://ads.google.com/home/tools/keyword-planner/">Google Ads’ suggested keywords</a>. This will help you identify which high-intent keywords are of the most value to you.</p>
<p>Remember that these may not necessarily be the ones that drive the most traffic… And that’s a good thing!</p>
<p>Remember PPC costs are based on the amount of traffic they drive.</p>
<p>Thus, higher intent, lower traffic keywords will be cheaper.</p>
<p>More intent for less monetary cost at the cost of less traffic? That sounds like a win!</p>
<p> </p>
<h2>Conversion keywords vs. brand awareness keywords</h2>
<p>One of the most important ways to drive down the problematic costs of PPC while also reducing Cost Per Lead is to take a look at your keywords based on their intended function.</p>
<p>Most businesses use a combination of keywords with two intended functions:</p>
<ul>
<li><strong>Conversion keywords</strong> – Lower traffic, higher intent keywords designed to make prospects take a specific action.</li>
<li><strong>Brand awareness keywords</strong> –Keywords that are less important in driving user action but are lower intent, higher traffic to drive brand awareness.</li>
</ul>
<p>All businesses will have a different outlook in terms of which proportion of their PPC budget they want to dedicate to raising brand awareness and how much they want to spend on conversions.</p>
<p>However, the higher costs of PPC for HE institutions mean that they are not able to play the long game and the short game in this way.</p>
<p>Your PPC efforts are better spent focusing on driving conversions rather than promoting brand awareness.</p>
<p>That’s not to say that brand awareness isn’t important for HE institutions, but there are other, more cost-effective ways to do it than relying on PPC.</p>
<p>Here’s where your content marketing like blog posts, videos, infographics, etc., really come into their own.</p>
<p>So, which are conversion keywords and which are brand awareness keywords?</p>
<p>These are typically <a href="https://blog.getresponse.com/long-tail-keywords-seo-gold">long tail keywords</a> which may or may not include an actionable verb. E.g., “Enroll online nursing course” may be of greater value than “study nursing”.</p>
<p> </p>
<h2>Cut out irrelevant traffic using negative keywords</h2>
<p>When it comes to driving down those Costs Per Lead and boosting your ROI, it’s important to use negative keywords in your campaign.</p>
<p>These will mitigate the amount of budget spent on clicks from users who have no interest in your institution.</p>
<p>If you’re not sure where to start, Wordstream has a <a href="https://www.wordstream.com/blog/ws/2014/03/04/negative-keyword-list">handy guide</a> for building a negative keyword list.</p>
<p> </p>
<h2>Embrace remarketing</h2>
<p>It’s vital to remember that the game of PPC for HE institutions is inherently different from most businesses.</p>
<p>Converting in the case of most businesses is a fairly low-commitment enterprise for users.</p>
<p>You’re not trying to get users to try your vegan lasagne or wear your ethically sourced footwear.</p>
<p>You’re asking them to gamble the next four years of their lives and their future career prospects on you.</p>
<p>Hardly a decision which can be made from a single reading of a landing page.</p>
<p>It’s likely that prospective students will alight on your website many times before they decide to commit to you.</p>
<p>This is where remarketing comes in.</p>
<p>Most of us have experienced remarketing in our browsing and it can be a useful tool for HE institutions to leverage.</p>
<p>How often have you been browsing online for a certain book, pair of jeans or a t-shirt?</p>
<p>You take a good look… But don’t buy. Now, does it ever feel like that item follows you around the internet everywhere you go?</p>
<p>That’s remarketing in action!</p>
<p> </p>
<p><img class="aligncenter wp-image-36667" src="https://blog.getresponse.com/uploads/2019/04/adwords-remarketing.png" alt="adwords remarketing." width="700" height="380" srcset="https://blog.getresponse.com/uploads/2019/04/adwords-remarketing.png 974w, https://blog.getresponse.com/uploads/2019/04/adwords-remarketing-300x163.png 300w, https://blog.getresponse.com/uploads/2019/04/adwords-remarketing-768x417.png 768w, https://blog.getresponse.com/uploads/2019/04/adwords-remarketing-88x48.png 88w, https://blog.getresponse.com/uploads/2019/04/adwords-remarketing-615x334.png 615w, https://blog.getresponse.com/uploads/2019/04/adwords-remarketing-600x326.png 600w, https://blog.getresponse.com/uploads/2019/04/adwords-remarketing-315x171.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Use Google Display Network, advertise on Facebook, and you have the two components you need for a potent remarketing campaign that’s virtually guaranteed to reach your prospective students.</p>
<p> </p>
<h2>Offer the right incentives</h2>
<p>Many businesses have the luxury of being able to offer leads special discounts or offers to incentivize them to convert.</p>
<p>While HE institutions may not be able to offer discount tuition that does not mean that they can’t incentivize prospective students with free goodies.</p>
<p>Focus on incentives that will address issues or concerns that they may have about your institution or build value in your institution.</p>
<p>As stated previously, committing four years of your life to an undergraduate degree course is a huge investment on the user’s part and not one that we can expect them to make lightly.</p>
<p>As such, you likely don’t expect the majority of users to convert on your landing page.</p>
<p>They will likely have questions, concerns, and queries. Your ability to answer them by linking to other resources on your homepage might help you tip the balance in your favor.</p>
<p>A blog that showcases the stories of successful alumni, a downloadable course prospectus, or a list article of awesome activities for undergraduates on campus can all be invaluable in driving conversion rates.</p>
<p>When linking to these on your homepage be sure to think about the wording of your calls to action.</p>
<p>Approach them from the user’s point of view and try to pre-empt any questions, concerns or reservations that they may have, before positioning your content as the solution.</p>
<p>This ensures that they spend more time in your digital presence. And the more time they spend with you, the more likely they are to consider you a viable prospect.</p>
<p> </p>
<h2>A practical example</h2>
<p>So, let’s look at a practical example of everything we’ve learned about PPC and how it influences homepage or landing page construction to attract new students.</p>
<p>Let’s take <a href="https://go.asuonline.asu.edu/lpppc-language/">Arizona State University</a> as an example.</p>
<p>Straight away we can see from the SERP that PPC revenue has gone in all the right places.</p>
<p> </p>
<p><img class="aligncenter wp-image-36668" src="https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-%E2%80%93-keyword-volume-and-traffic.png" alt="ads for spanish courses – keyword volume and traffic." width="700" height="630" srcset="https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic.png 935w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic-300x270.png 300w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic-768x691.png 768w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic-53x48.png 53w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic-371x334.png 371w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic-600x540.png 600w, https://blog.getresponse.com/uploads/2019/04/ads-for-spanish-courses-–-keyword-volume-and-traffic-315x283.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>If we type an intent-rich search term into Google like “Spanish degree online”, Arizona State University’s page ranks higher than other institutions’.</p>
<p> </p>
<p><img class="aligncenter wp-image-36669" src="https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position.png" alt="asu ppc ads in google serps position." width="700" height="503" srcset="https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position.png 974w, https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position-300x216.png 300w, https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position-768x552.png 768w, https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position-67x48.png 67w, https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position-465x334.png 465w, https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position-600x431.png 600w, https://blog.getresponse.com/uploads/2019/04/asu-ppc-ads-in-google-serps-position-315x226.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>As soon as we alight on the Spanish learning page, we’re presented with a page that is easy on the eye and not as information dense as we might expect… But that’s a good thing.</p>
<p> </p>
<p><img class="aligncenter wp-image-36670" src="https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page.png" alt="asu spanish course landing page." width="700" height="331" srcset="https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page.png 974w, https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page-300x142.png 300w, https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page-768x363.png 768w, https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page-102x48.png 102w, https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page-707x334.png 707w, https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page-600x283.png 600w, https://blog.getresponse.com/uploads/2019/04/asu-spanish-course-landing-page-315x149.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>We have the <em>option</em> to explore the course in detail by clicking on the prominent link, but the page doesn’t bog us down with a wealth of information about the course itself.</p>
<p>It knows why we’re here.</p>
<p>It knows we want it to qualify itself as the best choice for us.</p>
<p>Thus, as we scroll down, one of the first things we see is a testament to the institutions accreditations and how widely respected it is.</p>
<p> </p>
<p><img class="aligncenter wp-image-36671" src="https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges.png" alt="asu landing page badges." width="700" height="303" srcset="https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges.png 974w, https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges-300x130.png 300w, https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges-768x333.png 768w, https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges-111x48.png 111w, https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges-771x334.png 771w, https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges-600x260.png 600w, https://blog.getresponse.com/uploads/2019/04/asu-landing-page-badges-315x136.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Then we are treated to a handy breakdown of reasons why we should choose Arizona State University.</p>
<p>It’s everything from the above paragraph about incentives in action! The page knows it has a responsibility to capitalize on the interest that the PPC has created.</p>
<p>We may not make our decision to study here based on our one encounter with this page, but it does a great job of understanding our intent, uses the right intent-rich keywords and does a great job of making sure that we come back and explore further.</p>
<p> </p>
<h2>How can we use this to construct an ad?</h2>
<p>We can cherry-pick elements of this landing page to construct an ad that will be of interest to the specific kinds of prospective students we’re trying to target.</p>
<p>We’re using the right specific keywords already.</p>
<p>We’ll certainly want to incorporate some branding and we’ll likely want to use <em>some</em> of the qualifiers mentioned on the landing page to earn the user’s trust.</p>
<p>We can give the students just enough to get them to want to learn more and click on our ad and through to our landing page.</p>
<p>When you can conquer the competition and boost your chances of conversion without throwing away costly clicks on low-value prospects, you stand an excellent chance of cracking the tough nut of Higher Education PPC.</p>
<p> </p>
<p> </p>
<p><strong>Author:</strong> <a href="https://www.linkedin.com/in/paul-granger-071839151/">Paul Granger</a> is a content writer at <a href="https://websitepromoter.co.uk/">Website Promoter</a>, a site that helps small businesses and website owners with advice on how to grow their reach online using SEO and Pay Per Click.</p>
<p> </p>
<p><img class="pinterest-hidden aligncenter wp-image-36675 size-full" src="https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_.png" alt="How to Use PPC Campaigns to Enroll More Students_." width="735" height="1102" srcset="https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_.png 735w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-200x300.png 200w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-683x1024.png 683w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-720x1080.png 720w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-32x48.png 32w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-223x334.png 223w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-600x900.png 600w, https://blog.getresponse.com/uploads/2019/04/How-to-Use-PPC-Campaigns-to-Enroll-More-Students_-315x472.png 315w" sizes="(max-width: 735px) 100vw, 735px" /></p>
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<p>The post <a rel="nofollow" href="https://blog.getresponse.com/ppc-campaigns-enroll-more-students">How to Use PPC Campaigns to Enroll More Students?</a> appeared first on <a rel="nofollow" href="https://blog.getresponse.com">GetResponse Blog - Online Marketing Tips</a>.</p>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-45181657917558831692019-04-02T13:36:00.001-07:002019-04-02T13:36:37.014-07:0012 User Onboarding Email Best Practices for SaaS Companies<p>Since the beginnings of email, it has been the best way to contact and onboard users. To this day, there’s no other tool that can replace it. Some have tried to replace it on the internal level, but still not a mission completed (sorry Slack!)</p>
<p><span id="more-36638"></span></p>
<p>User onboarding emails are the first step in the <a href="http://blog.userpilot.com/onboarding-ux">onboarding UX</a> and <a href="https://userpilot.com/blog/saas-signup-flow/">signup flows</a>. Once a user signs up, an email is sent to that user. Each company has their own approach, but they all have one purpose – to educate and guide new users.</p>
<p>There are certain requirements to ensure a successful onboarding process. Personalization, education and user behavior tracking are the keys for effective onboarding emails.</p>
<p>Every user’s like a baby learning to walk. A lot of education is down the road. In this article, I will shed light on 12 different user onboarding email best practices & approaches. Hope you’ll find it useful!</p>
<p> </p>
<h2>1. Make it personal</h2>
<p>Humans want to buy from humans, not from companies. Writing in first person is what I recommend. Funnelytics have chosen their Founder and CEO to give a warm special welcome to their new signups. This leaves a good impression and gives the personal touch needed to kick off this relationship.</p>
<p>Funnelytics’ onboarding email is a less formal and a very delicate choice. A choice to admire and consider one of great examples.</p>
<p> </p>
<p><img class="aligncenter wp-image-36641" src="https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email.png" alt="Funnelytics user onboarding email." width="700" height="575" srcset="https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email.png 937w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email-300x247.png 300w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email-768x631.png 768w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email-58x48.png 58w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email-406x334.png 406w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email-600x493.png 600w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-user-onboarding-email-315x259.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Why it works?</p>
<p>Funnelytics’ CEO introduces himself in the email and writes in first person, making it feel like you’re having a one-on-one conversation. Using phrases like ‘to be honest’, the email connects with you on a personal level, because it’s almost like sharing a secret. It focuses on your new-built relationship, emphasizing the ‘you’s’ and ‘I’s’. Also, at the end, it asks you to whitelist the email address, and it works as a seal of trust.</p>
<p>I feel connected to the brand and the CEO of the company. I find him reachable. I know whenever I have a problem, I could simply respond to his emails. How can adopting this strategy benefit you? You’ll get to see customer problems, feature request- and support-related content to address it quickly, and perhaps create customer stories and content out of it.</p>
<p>And how can you implement this kind of personalization in your email sequence? Start the email with your CEO/any customer-facing person’s name, imagine you’re having a one-on-one conversation, share some social proof, like how many users are already using your product, make them feel the ‘we’ feeling showing them that they’re part of a movement or a community of thought leaders, and give them a very simple call-to-action. Last but not least, do let the user know that there will be more emails coming on his/her way.</p>
<p> </p>
<h2>2. Give tips on the best use of the platform</h2>
<p>Accompany the user along the journey. Follow up frequently and make sure the user’s on track.</p>
<p>Onboarding emails should provide the user with the product knowledge they need. Mixmax have definitely succeeded on that level. After I signed up, Mixmax shared their usage tips with me. How did they do it?</p>
<p>They created a series of nurture emails which are useful to get to know their platform.</p>
<p>For example, they chose 10-15 features critical for a user to adopt. Later on, they sent gif examples with it. That way, if I missed a feature, I’d still learn about it. Below’s one of their emails on how to use their reminder and goal features.</p>
<p> </p>
<p><img class="aligncenter wp-image-36642" src="https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips.png" alt="Mixmax user onboarding email with usage tips." width="700" height="759" srcset="https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips.png 939w, https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips-277x300.png 277w, https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips-768x833.png 768w, https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips-44x48.png 44w, https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips-308x334.png 308w, https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips-600x650.png 600w, https://blog.getresponse.com/uploads/2019/04/Mixmax-user-onboarding-email-with-usage-tips-315x342.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>These were all the emails I got from them, from the welcome email to all the the nurture tips ones:</p>
<p> </p>
<p><img class="aligncenter wp-image-36643" src="https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email.png" alt="Mixmax's user onboarding emails and a welcome email." width="700" height="114" srcset="https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email.png 937w, https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email-300x49.png 300w, https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email-768x125.png 768w, https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email-150x24.png 150w, https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email-600x97.png 600w, https://blog.getresponse.com/uploads/2019/04/Mixmaxs-user-onboarding-emails-and-a-welcome-email-315x51.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>A crucial element of these nurture emails is reiterating the value proposition. They do it well by highlighting it in the beginning.</p>
<p>I asked the CMO of Mixmax, Loretta Jones, about how such kind of onboarding email is helping them. She said:</p>
<blockquote>
<p>Everyone who signs up for a Mixmax trial gets the nurture series, so our goal is conversions from trial to paid. Right now we are seeing an overall .6% conversion rate from our nurture series. While that percentage may seem low, given that we’ve sent out over 1M emails, the overall number is pretty good. Originally we only sent nurture emails to our base during the 14-day trial. However, having seen success with paid conversions from the nurture series, we’re now sending ‘business/thought leadership’ emails after the 14 day trial ends. We send these emails out weekly and we’re also seeing the same .6% conversion rates from these post-nurture emails.</p>
</blockquote>
<p>So what’s the key takeaway from Mixmax’s example? Have a nurture campaign during the first few days/weeks with use-case tips and a nurture campaign after that to educate the user on a bit more than your software. You could use webinars, feature updates, and product updates to do that as well.</p>
<p> </p>
<h2>3. Educate the user on the topic (not just on your features)</h2>
<p>You have a great software, but your users are still not adopting it the way you’d want them to?</p>
<p>It might be because the users need education on the topic, rather than on the software.</p>
<p>Education should start on day one, then you could send daily follow-ups. Also, onboarding emails shouldn’t be just product manuals. They’re a journey!</p>
<p>Like I mentioned before, you could use this approach in your post-nurture series. Instead of educating users about your features, you can focus on free resources, such as webinars, industry best practices and interesting articles to help them be great in their field.</p>
<p> </p>
<h2>4. Focus on storytelling</h2>
<p>Did you know that the human mind forgets almost everything other than stories?</p>
<p>Storytelling is a powerful marketing tool that is often underused. Storytelling involves a deep understanding of human emotions, motivations, and psychology to truly move an audience.</p>
<p>How to tell a story in an email? With your welcome email, introduce your story with a vision, problem, or motivation, sharing why you started working on this product and how it makes the world a better place. You can do it by writing a nice copy or making a short video.</p>
<p>You can make the onboarding emails fun and interact with the user for a better result.</p>
<p>Funnelytics are giving another great example here with their storytelling. It ensures the user’s attention is always caught. They made a video (as you can see in the email example below) to show you their office and how they work.</p>
<p> </p>
<p><img class="aligncenter wp-image-36644" src="https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email.png" alt="Funnelytics storytelling email." width="700" height="1250" srcset="https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email.png 714w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-168x300.png 168w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-573x1024.png 573w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-605x1080.png 605w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-27x48.png 27w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-187x334.png 187w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-600x1071.png 600w, https://blog.getresponse.com/uploads/2019/04/Funnelytics-storytelling-email-315x563.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Another great example is Val Giesel’s newsletter. Val Gielser starts the drip campaign with “10 Things You Didn’t Know About Me” – that way I learned a little bit about the email sender and felt a personal connection. This kind of storytelling can give the perfect personal touch to your emails.</p>
<p> </p>
<p><img class="aligncenter wp-image-36645" src="https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-%E2%80%93-storytelling.png" alt="Val Giesel's newsletter – storytelling." width="700" height="487" srcset="https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling.png 937w, https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling-300x209.png 300w, https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling-768x534.png 768w, https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling-69x48.png 69w, https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling-480x334.png 480w, https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling-600x418.png 600w, https://blog.getresponse.com/uploads/2019/04/Val-Giesels-newsletter-–-storytelling-315x219.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>These emails are effective if you want to show your brand is more than just great software. Also, if you want to make your users feel attached to the brand, its story and the community around it.</p>
<p> </p>
<h2>5. Personalize in creative ways</h2>
<p>To make your user onboarding emails stand out in the crowd, you should think of new, creative ways to personalize them.</p>
<p>Barmetrics went an extra mile in the personalization of their onboarding emails sequence. A demo recorded for each user – no obligation, just flexing their muscles. That’s a winner move!</p>
<p>Video marketing is the biggest trend in 2019. You could make a personalized video after a user signs up and show them the key features from their dashboard. Wouldn’t that be amazing? The email below was sent by Corey Haines (Head of Growth at Baremetrics). See what a smart move they made!</p>
<p> </p>
<p><img class="aligncenter wp-image-36646" src="https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email.png" alt="Baremetrics personalized demo email." width="700" height="180" srcset="https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email.png 937w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email-300x77.png 300w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email-768x198.png 768w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email-150x39.png 150w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email-600x154.png 600w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-personalized-demo-email-315x81.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p><img class="aligncenter wp-image-36647" src="https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email.png" alt="Baremetrics video email." width="700" height="515" srcset="https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email.png 937w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email-300x221.png 300w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email-768x565.png 768w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email-65x48.png 65w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email-454x334.png 454w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email-600x441.png 600w, https://blog.getresponse.com/uploads/2019/04/Baremetrics-video-email-315x232.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>He personally made a video for me. (Since there are key numbers in it, I had to make it private.)</p>
<p>I went ahead and asked Corey about the effectiveness of such emails. Below are the rough numbers for you:</p>
<blockquote>
<p><strong>Personalized demo email stats:</strong><br />
~60% open rate</p>
<p>~20% reply rate</p>
</blockquote>
<p>If your reply rates and open rates are below these, you might just want to tweak your onboarding emails in a fun, innovative way.</p>
<p> </p>
<h2>6. Ask “Why” for the trials that didn’t convert</h2>
<p>Churn is the greatest enemy of all, for any SaaS. Understanding the reasons behind it is extremely important. But, user onboarding emails are a fantastic weapon to fight churn!</p>
<p>Many SaaS companies are losing tons of users because they don’t know why churn happens.</p>
<p> </p>
<p><img class="aligncenter wp-image-36648" src="https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-%E2%80%93-baremetrics.png" alt="a why email to understand churn – baremetrics." width="700" height="154" srcset="https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-–-baremetrics.png 937w, https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-–-baremetrics-300x66.png 300w, https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-–-baremetrics-768x169.png 768w, https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-–-baremetrics-150x33.png 150w, https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-–-baremetrics-600x132.png 600w, https://blog.getresponse.com/uploads/2019/04/a-22why22-email-to-understand-churn-–-baremetrics-315x69.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Getting feedback from customers who didn’t stay to the end of the free trial is a problem for a lot of SaaS companies. But Baremetrics have figured this part out. I also asked Corey to share the effectiveness of this above “why” email to know how well people responded.</p>
<blockquote>
<p><strong>The “Why” email stats:</strong></p>
<p>– 50% open rate</p>
<p>– 15% reply rate</p>
</blockquote>
<p>This email was sent after 14/30 days of the trial period, when the user didn’t convert. You can ace the copy for such an email when you follow these tips while writing it:</p>
<p>-Be personal</p>
<p>-Be empathetic</p>
<p>-Be non-salesy.</p>
<p> </p>
<p>Why is this email effective?</p>
<p>It’s non-intrusive, not pushy/salesy, honest and humble. It’s humanly. I’ve tried a similar email myself and I had a 33% response rate.</p>
<p>It could help you understand your target personas, their onboarding problems, and how can you serve those customers better. There are a lot of benefits, but you need to use the right language to make your prospect customer respond. I’ve used this email, I thought you could too.</p>
<p> </p>
<h2>7. Make the brand voice resonate with your audience</h2>
<p>Brand voice plays a huge role in the way users react.</p>
<p>How can you establish your own brand voice? Review your company’s ideal buyer persona, research your current audience on what language they use in their daily life, try to figure out what you’re not as a brand, take the three to four words that best represent your brand, decide on a tone that fits your brand and document it for consistency.</p>
<p>For example, Zest has decided that it should be more fun and less formal. It’s very important to put the user in the comfort zone. And this will make the user interact better with your onboarding emails.</p>
<p>I personally enjoy emails from Yam Regev. Zest has demonstrated personalization at it’s best through the sample emails shown below.</p>
<p> </p>
<p><img class="aligncenter wp-image-36649" src="https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails.png" alt="Yam Regev brand voice in emails." width="700" height="382" srcset="https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails.png 937w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-300x164.png 300w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-768x420.png 768w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-88x48.png 88w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-611x334.png 611w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-600x328.png 600w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-315x172.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p><img class="aligncenter wp-image-36650" src="https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2.png" alt="Yam Regev brand voice in emails 2." width="700" height="347" srcset="https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2.png 937w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2-300x149.png 300w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2-768x380.png 768w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2-97x48.png 97w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2-674x334.png 674w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2-600x297.png 600w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-2-315x156.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p><img class="aligncenter wp-image-36651" src="https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3.png" alt="Yam Regev brand voice in emails 3." width="700" height="733" srcset="https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3.png 937w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3-287x300.png 287w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3-768x804.png 768w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3-46x48.png 46w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3-319x334.png 319w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3-600x628.png 600w, https://blog.getresponse.com/uploads/2019/04/Yam-Regev-brand-voice-in-emails-3-315x330.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>I asked Karolis Vangas (Head of Partnership at Zest) to share their opinion on why they choose this way of working. He said:</p>
<blockquote>
<p>In onboarding, tone of voice can repel or attract like magnets. Humans want to belong, feel welcome and successful. It’s awkward to say that we just pour our hearts out because it doesn’t sound so special, but we love to spread authenticity, enthusiasm, informality and positivity. It’s important for us that our members experience and share this feeling with their new friends at Zest. It’s a big family and every new member is a celebration moment for everyone! <img src="https://s.w.org/images/core/emoji/11.2.0/72x72/1f37e.png" alt="🍾" class="wp-smiley" style="height: 1em; max-height: 1em;" /><img src="https://s.w.org/images/core/emoji/11.2.0/72x72/1f942.png" alt="🥂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
</blockquote>
<p> </p>
<h2>8. Use behavior-triggered emails</h2>
<p>As I mentioned earlier, it’s really important to track the users’ behavior. Understand how your users behave in-app and then trigger events based on it. For example, if your software is a CRM, see if the user has imported contacts or not. This is one of many events you can track and react to.</p>
<p>For example, Albacross is a product that requires a JS code to be installed. If a user hasn’t installed it yet, that will trigger an email to push this user to the next step.</p>
<p>Behavior-triggered emails will increase the amount of personalization in your emails and will enhance the onboarding process for sure.</p>
<p> </p>
<p><img class="aligncenter wp-image-36653" src="https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email.png" alt="albacross behavior-triggered email." width="700" height="311" srcset="https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email.png 937w, https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email-300x133.png 300w, https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email-768x341.png 768w, https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email-108x48.png 108w, https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email-752x334.png 752w, https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email-600x266.png 600w, https://blog.getresponse.com/uploads/2019/04/albacross-behavior-triggered-email-315x140.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>These conditional and behavior-based emails are highly personalized, and move the user along the journey. Why it is recommended? The chances a user gets “activated” and convert to become a customer are much higher with this strategy.</p>
<p> </p>
<h2>9. Reconnect with the lost user</h2>
<p>Let’s define who’s a lost user. A lost user is someone who started a trial and engaged with your product but did not buy it. Also, the lost user has not come back to your application, for 15 days after the trial ended. You can define the non-engaged user as you want, but general opinion says that it’s someone who hasn’t come back to your app for 15 to 30 days after the trial.</p>
<p>For lost users, onboarding emails can be turned into a weapon to fight churn.</p>
<p>Every business loses users every day, and it wouldn’t be possible to follow up with a phone call. Another way to reconnect with a user who hasn’t become a paying customer yet is to keep demonstrating your product value with demo videos.</p>
<p>Drift is setting an example here. They’re showing a quick demo video to make the user understand the value of their software.</p>
<p> </p>
<p><img class="aligncenter wp-image-36654" src="https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift.png" alt="why don't we reconnect email for drift." width="700" height="334" srcset="https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift.png 937w, https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift-300x143.png 300w, https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift-768x366.png 768w, https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift-101x48.png 101w, https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift-700x334.png 700w, https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift-600x286.png 600w, https://blog.getresponse.com/uploads/2019/04/why-dont-we-reconnect-email-for-drift-315x150.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>Why do these types of emails work? Drift is trying to reconnect without selling too much of their software with a video demo. It led me to their <a href="https://embed.vidyard.com/share/eZmcT9Fur9Hdh9UC9yuoQh?">official video demo page</a>. I don’t have to interact with a salesperson, but I could simply look at the video again and see if there’s any feature/benefit I missed.</p>
<p> </p>
<h2>10. Send a confirmation email</h2>
<p>What’s a confirmation email? It’s an email to confirm your email address, and verify if you’re a real person. Many SaaS companies use it either to confirm subscription or activate the user’s accounts.</p>
<p>This part of the onboarding email sequences serves as a firewall against fake signups. It comes really handy for the platforms who have a freemium. At this point it’s either to complete the flow or reduce some unnecessary traffic.</p>
<p> </p>
<p><img class="aligncenter wp-image-36655" src="https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example.png" alt="Confirmation email example." width="700" height="222" srcset="https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example.png 937w, https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example-300x95.png 300w, https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example-768x243.png 768w, https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example-150x48.png 150w, https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example-600x190.png 600w, https://blog.getresponse.com/uploads/2019/04/Confirmation-email-example-315x100.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>The email has a fun subject line, <strong>tell me if it’s really you.</strong> This is a great opener to make people read the email further.</p>
<p>Val’s emails are thoughtful and human. Her emails are engaging and make me want to take action and respond. Most SaaS companies just take the standard template and don’t try to ‘humanize’ it. It’s kind of ironic, isn’t it? Sounding like a bot and requesting somebody to confirm they’re not one. Making it human makes engaging with it worthwhile.</p>
<p>Don’t lose the opportunity to make people love your brand with using a standard and non-engaging template for the confirmation email. Put a little bit of effort into these emails, because every touch point of interaction should make your readers/users/customers fall in love with you. So, focus on those ‘robotic’ emails too.</p>
<p> </p>
<h2>11. Use transactional emails to re-engage even if the trial is over</h2>
<p>End of trial? That’s not really the end.</p>
<p>Transactional emails are powerful even after the trial period. Why?</p>
<p>-They keep showing the product value.</p>
<p>-They keep your brand top-of-mind for the “churned” customers.</p>
<p>Leadfeeder goes beyond their trial period with the onboarding emails. Sending transactional emails to the churning masses can be a deal-saving move.</p>
<p> </p>
<p><img class="aligncenter wp-image-36656" src="https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial.png" alt="leadfeeder transactional email after the trial." width="700" height="417" srcset="https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial.png 937w, https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial-300x179.png 300w, https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial-768x457.png 768w, https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial-81x48.png 81w, https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial-561x334.png 561w, https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial-600x357.png 600w, https://blog.getresponse.com/uploads/2019/04/leadfeeder-transactional-email-after-the-trial-315x188.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>With leadfeeder, my “aha!” moment was not inside the app, when I connected in the Google Analytics, because it takes time to retrieve the data. My “aha!” moment was when I kept seeing the leads in my inbox. Even after the 14 days trial, they kept showing me 3 leads each day on who visited my website.</p>
<p>If you don’t send transactional emails for a while after the trial, I’d definitely recommend it.</p>
<p> </p>
<h2>12. Prevent churn</h2>
<p>Churn happens when a user unsubscribes from your services and stops paying for it. These users were previously convinced about your services, but aren’t anymore. How can you prevent churn with your email campaigns?</p>
<p>You need to act preemptively and if the user clicks on the “cancel my subscription” button or “disconnect my account” send an email to prevent it.</p>
<p>A good example on fighting churn is given by Profitwell. When their users stop using a tool or disconnect an account, they act before it’s too late.</p>
<p> </p>
<p><img class="aligncenter wp-image-36657" src="https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn.png" alt="feedback email to prevent churn." width="700" height="323" srcset="https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn.png 937w, https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn-300x139.png 300w, https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn-768x355.png 768w, https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn-104x48.png 104w, https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn-723x334.png 723w, https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn-600x277.png 600w, https://blog.getresponse.com/uploads/2019/04/feedback-email-to-prevent-churn-315x146.png 315w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p> </p>
<p>I asked Neel from ProfitWell for the effectiveness of this email. Here’s what the said:</p>
<blockquote>
<p>We get like <strong>90% of users to at least respond</strong> which is what we’re optimizing for. A conversation can then lead to us learning more about how to save that user.</p>
</blockquote>
<p>Isn’t it amazing?</p>
<p>Again, it’s behavior-triggered, and it’s powerful. ProfitWell prevented churn before it happened with this email. The above email also isn’t “pushy”, it’s asking for feedback.</p>
<p> </p>
<h2>Summing up</h2>
<p>I hope the examples above will help you improve your user onboarding emails. The key takeaway is to consider the other side of the email is human. And to treat your onboarding emails as if you’re personally writing them to your user every time.</p>
<p> </p>
<p>So, which idea are you going to borrow form right away?</p>
<p> </p>
<p><strong>Author:</strong> Aazar Ali Shad is a SaaS enthusiast, he has been working in SaaS for 5+ years. He also runs <a href="https://www.meetup.com/The-SaaS-Meetup/">The SaaS Meetup</a> in Munich. He’s the Head of Growth at Userpilot.com. Userpilot is a <a href="https://userpilot.com/user-onboarding-software">user onboarding software</a> that helps teams enhances user onboarding and increase user adoption by allowing them to trigger the right in-app experience to the right persona at the right stage of their user journey. Code-Free. You can find Aazar on <a href="https://linkedin.com/in/aazarshad/">LinkedIn</a> & <a href="https://twitter.com/aazarshad">Twitter</a>. In his free time, he loves dancing Salsa and Kizomba.</p>
<p> </p>
<p><img class="pinterest-hidden aligncenter wp-image-36662 size-full" src="https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1.png" alt="12 User Onboarding Email Best Practices for SaaS Companies." width="735" height="1102" srcset="https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1.png 735w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-200x300.png 200w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-683x1024.png 683w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-720x1080.png 720w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-32x48.png 32w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-223x334.png 223w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-600x900.png 600w, https://blog.getresponse.com/uploads/2019/04/12-User-Onboarding-Email-Best-Practices-for-SaaS-Companies-1-315x472.png 315w" sizes="(max-width: 735px) 100vw, 735px" /></p>
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<p>The post <a rel="nofollow" href="https://blog.getresponse.com/user-onboarding-email-best-practices-saas-companies">12 User Onboarding Email Best Practices for SaaS Companies</a> appeared first on <a rel="nofollow" href="https://blog.getresponse.com">GetResponse Blog - Online Marketing Tips</a>.</p>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-27158688032779934592019-04-02T10:48:00.001-07:002019-04-02T10:48:16.524-07:00The Only 2 Things Stopping People From Doing What They Love | DailyVee 544Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-50033214230774503132019-04-02T00:06:00.001-07:002019-04-02T00:06:24.122-07:00Mobile Landing Page Examples That Seriously Set the Bar<p><img src="https://unbounce.com/photos/Best-Mobile-Landing-Pages_feature.png" alt="Mobile Landing Page Examples" width="750" height="400" class="aligncenter size-full wp-image-79504" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature-80x43.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature-150x80.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature-469x250.png 469w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature-650x347.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature-300x160.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Best-Mobile-Landing-Pages_feature-160x85.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p>We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at.</p>
<p>Well, at Unbounce, we’re putting our foot down. We’re tired of junky mobile landing pages. We want to celebrate the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. And since it’s our blog, that’s what we’re going to do.</p>
<p>But before diving into the incredible, Unbounce-built examples, we’ll cover some tips for how to knock your next mobile landing page outta the park.</p>
<h2>Mobile Landing Page Best Practices</h2>
<p>(<a href="#examples">“Duh, I know how to make killer mobile pages. Show me the examples!”</a>)</p>
<p>Mobile landing pages aren’t so different from their desktop counterparts, and standard best practices still apply. However, there are some additional considerations for on-the-go visitors, and it’s why you should really be building separate landing pages for mobile (or, at the bare minimum, ensuring that your page is mobile-responsive).</p>
<p>Here are some sure-fire ways to build great mobile landing pages:</p>
<ul>
<li><strong>Be concise in your written copy</strong><br />
Brevity might be the soul of wit, but it’s also the soul of mobile landing pages. (My high school literature teacher weeps.) Consider how visitors are going to be engaging with your content. Distill the information on your page to just the essentials, and make it easy for visitors to skim: bullet points, short sentences, obscure acronyms, ASOASF. (No, not ASOIAF, ya nerd.)</li>
<li><strong>Nail the content above the fold</strong><br />
Above the fold content is crucial on any landing page, but it’s especially important for converting mobile users. We have a terrible attention span when we’re on our phones: <a href="https://www.stonetemple.com/mobile-vs-desktop-usage-study/" rel="noopener noreferrer" target="_blank">we spend less time on sites than when we’re on desktop</a>, and bounce rates are way higher. That means your content needs to hook visitors the moment they hit your page.</li>
<li><strong>Keep your design super simple</strong><br />
This isn’t to say you can’t include awesome graphics or a catchy explainer video (although you need to be careful—more on that below). Rather, you want visitors to move naturally through your page without getting lost or overwhelmed. Use a single column layout, and strive to maintain a 1:1 attention ratio. If you’re using a lead gen form, keep the number of fields to a minimum and make sure visitors can autofill.</li>
</ul>
<div class="curated-tip"><strong>What does “attention ratio” mean?</strong> Attention ratio is the ratio of links on a landing page to the number of conversion goals. Since every campaign has one goal, the corresponding landing page should only have one call to action.</div>
<ul>
<li><strong>Make use of sticky bars</strong><br />
Landing pages are all about getting visitors to convert—but on smaller screens, it can be harder to draw their attention to the action you want them to take. <a href="https://unbounce.com/product-overview/sticky-bars/" rel="noopener noreferrer" target="_blank">Sticky bars</a> can help keep your call to action (CTA) top-of-mind (or top-of-screen) by having it subtly follow your visitors as they scroll through your page.</li>
<li><strong>Be sure everything loads lightning-fast</strong><br />
Quick load times are essential to converting with mobile landing pages. The bounce rate for mobile visitors gets crazy high <a href="https://unbounce.com/landing-pages/2019-is-the-year-of-page-speed/" rel="noopener noreferrer" target="_blank">after loading for just a few seconds</a>—and considering most of the world is still browsing on 3G connections, any poorly-optimized images or videos on your page could be slashing your conversion rates. Keep things light.</li>
</ul>
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<h2>Ready to boost your page speed?</h2>
<div class="cta-content">Get Unbounce's landing page speed checklist and follow our step-by-step guide to improve your load times in a single afternoon.</div>
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<h2>Best Mobile Landing Page Examples</h2>
<h3 id="examples"><strong>1. Western Rise</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/westernrise-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/westernrise-inline.png" alt="Mobile Landing Page Example: Western Rise" width="750" height="490" class="aligncenter size-full wp-image-79592" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/westernrise-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://westernrise.com/" rel="noopener noreferrer" target="_blank">Image courtesy of Western Rise</a>. (Click image to see the full page.)</div>
<p>Social media is a massive driver for ecommerce. Something like <a href="https://blog.globalwebindex.com/chart-of-the-day/social-browsers-brand/" rel="noopener noreferrer" target="_blank">54% of people active on social use the platforms to research products</a>, and roughly a quarter click a promoted post in any given month. But driving conversions from social platforms requires a coherent, uniform experience—from the moment someone clicks an ad on their timeline to when they’re trying to remember their PayPal password at checkout. (Was it ‘12345’, or just ‘password’?)</p>
<p><a href="https://www.linkedin.com/in/will-watters-87876614/" rel="noopener noreferrer" target="_blank">Will Waters,</a> Co-Founder and Creative Director at functional clothier Western Rise, described how the company turns mobile visitors into handsomely-dressed customers.</p>
<div class="blog-photo"><a href="https://www.linkedin.com/in/will-watters-87876614/"><img src="https://unbounce.com/photos/Will-Waters.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-79631" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Will-Waters.png 259w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Will-Waters-80x80.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Will-Waters-150x150.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Will-Waters-250x250.png 250w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Will-Waters-160x160.png 160w" sizes="(max-width: 103px) 100vw, 103px" /></a></div>
<blockquote>
<p>With a lot of our current traffic coming from Instagram, it’s imperative for us to have a seamless experience for our customers to learn more about the product.</p>
<p>We specifically chose to build this with Unbounce because we see that a potential customer can click or swipe to arrive at the landing page and learn about the product in detail without having to click through multiple pages.</p>
</blockquote>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Maintain a unified experience from beginning to end.</strong> When you’re building a seamless social-to-storefront experience, you don’t want prospects jumping out of that pipeline. All of the information a visitor needs to make a purchase decision is right here on the page, so there’s no need to bounce and look for more details. Reinforcing that, every CTA on this landing page leads visitors to the same spot on Western Rise online store.</li>
<li><strong>If you’ve got an attractive product, show it off.</strong> People don’t buy clothing unless they believe it looks good. (The obvious exception being foam clogs—what’s the psychology behind that?) Western Rise includes bold photography to highlight their clothing in the context of use, demonstrating fit and function that would be great to show off on your social timeline.</li>
<li><strong>Optimize those images (seriously).</strong> This is an image-heavy page, which can be problematic for load times on mobile. Not here: Western Rise gets an impressive page speed grade from Google, which is like getting a thumbs up from Beyoncé or a backslap from Jeff Goldblum.</li>
</ul>
<p><strong>Bonus:</strong> Western Rise uses a <a href="https://unbounce.com/product-overview/popups/" rel="noopener noreferrer" target="_blank">popup</a> on the linked store page to promote a giveaway contest and capture leads. (Hey, if they’re not gonna buy, you can at least try to snag their email address.)</p>
<h3><strong>2. Glints</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/glints-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/glints-inline.png" alt="Mobile Landing Page Example: Glints" width="750" height="490" class="aligncenter size-full wp-image-79552" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/glints-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://glints.com/" rel="noopener noreferrer" target="_blank">Image courtesy of Glints</a>. (Click image to see the full page.)</div>
<p>Marketers sometimes have a way of over-complicating things. (Who, us?) They’ll use a paragraph where a sentence will do. They’ll build an explainer video when all prospects want to see is a screenshot. On mobile, simplicity wins.</p>
<p>This landing page from talent recruitment platform <a href="https://glints.com/" rel="noopener noreferrer" target="_blank">Glints</a> is an excellent example of how to do mobile right. The brand uses strong content above the fold that immediately communicates what the service is and why we should care: the copy is concise but descriptive, and there’s lots of white space that lets things breathe. It’s not longwinded or excessive—it’s compact and effective.</p>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Keep things straightforward.</strong> You don’t need to drown your visitors in content, as Glints demonstrates here. The company pares its copy down to just the essentials, then arranges the page in a way that doesn’t give visitors a claustrophobic panic attack.</li>
<li><strong>Use a hero image that reinforces your headline.</strong> Glints does a lot of messaging work above the fold. The top headline instantly identifies the target audience, which is backed up by the hero image. The supporting copy speaks to the promise of finding a dream career. Then, the second heading quickly shows off some of the significant brands hiring through the platform.</li>
<li><strong>Multiple CTAs all go to the same place.</strong> An attention ratio of 1:1 is ideal, but you can include additional calls to action if they all point in the same direction. Glints does that here, each with variant copy that prompts the visitor to convert. If the content above the fold doesn’t do it, maybe the logo spread of brands on the platform or the expanded benefits will.</li>
</ul>
<h3><strong>3. Promo</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/promo-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/promo-inline.png" alt="Mobile Landing Page Example: Promo" width="750" height="490" class="aligncenter size-full wp-image-79584" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/promo-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://promo.com/" rel="noopener noreferrer" target="_blank">Image courtesy of Promo</a>. (Click image to see the full page.)</div>
<p><a href="https://promo.com/" rel="noopener noreferrer" target="_blank">Promo</a> are experts at using videos to drive conversions on their landing pages (as we highlighted in <a href="https://unbounce.com/landing-page-examples/high-converting-landing-pages/" rel="noopener noreferrer" target="_blank">this post on high-converting pages</a>). And they ought to be: the easy-to-use platform lets customers quickly build videos for sponsored social media posts. Promo not using videos in their marketing would be like Superman not using the power of flight <em>in his marketing</em>. (It’s a bird, it’s a plane? Ah, you’re too young.)</p>
<p>But video content can be a big problem for mobile visitors. Deployed carelessly, it can dramatically increase a landing page’s weight and create grueling on-the-go load times. Poor page speed can cancel out any conversions you hoped to gain by including a video in the first place.</p>
<p><a href="https://www.linkedin.com/in/yael-miriam-klass/" rel="noopener noreferrer" target="_blank">Yael Miriam Klass</a>, Promo’s Content Lead, described how the company uses video on mobile landing pages without sacrificing the overall experience:</p>
<div class="blog-photo"><a href="https://www.linkedin.com/in/yael-miriam-klass/"><img src="https://unbounce.com/photos/Yael-Miriam-Klass-150x150.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77136" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Yael-Miriam-Klass-150x150.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Yael-Miriam-Klass-80x80.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Yael-Miriam-Klass-160x160.png 160w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Yael-Miriam-Klass.png 229w" sizes="(max-width: 103px) 100vw, 103px" /></a></div>
<blockquote>
<p>The best way to grab attention and keep visitors on your mobile landing for more than half a second is with a simple video. Simplicity is key because it needs to load quickly or you’ve lost them.</p>
</blockquote>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Create a lightweight experience.</strong> It’s not clear from just looking at the mobile version of this landing page, but Promo has done a lot to slim the content down from desktop. The full-sized page features an auto-play video in place of the hero shot and dynamic buttons overlaid on the sample videos. Instead, the mobile version uses static images that only play video once a visitor has interacted with them.</li>
<li><strong>Get the most from the space above the fold.</strong> The headline conveys Promo’s unique selling proposition for this targetted segment—that is, easily creating videos for social media. Coupled with a clickable explainer video and prominent call to action, Promo makes the most of the available real estate to deliver a wicked first impression above the fold.</li>
<li><strong>Build credibility with trusted brand logos.</strong> Promo includes Facebook and Instagram partner badges above the fold to immediately affirm that they’re trusted by major social media platforms—an important point when you’re trying to win with a social media use case. The page also features a spread of client brand logos and individual customer testimonials, further establishing credibility.</li>
</ul>
<h3><strong>4. Country Chic Paint</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/countrychicpaint-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/countrychicpaint-inline.png" alt="Mobile Landing Page Example: Country Chic Paint" width="750" height="490" class="aligncenter size-full wp-image-79544" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/countrychicpaint-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://www.countrychicpaint.ca/" rel="noopener noreferrer" target="_blank">Image courtesy of Country Chic Paint</a>. (Click image to see the full page.)</div>
<p>Emotional marketing is a great tool regardless of medium, but it’s especially useful on mobile. People tend to participate most in social media on their phones, and they’re already being emotionally primed by videos of dogs cuddling with ducks, or whatever you people are into these days.</p>
<p>This landing page from <a href="https://www.countrychicpaint.ca/" rel="noopener noreferrer" target="_blank">Country Chic Paint</a>—built by <a href="https://webistry.com/" rel="noopener noreferrer" target="_blank">Webistry</a>—includes an emotional element that makes it more likely to resonate with mobile visitors.</p>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Use sticky bars to keep your CTA in view.</strong> Country Chic keeps their call to action prominently displayed throughout the landing page by using a <a href="https://unbounce.com/product-overview/sticky-bars/" rel="noopener noreferrer" target="_blank">sticky bar</a>, making it easy for visitors to convert the minute they’ve made the purchase decision.</li>
<li><strong>Reinforce your offer with a compelling cause.</strong> In addition to the sticky bar, this page features a number of inline CTAs that continue to prompt visitors as they read through Country Chic’s bulleted product differentiators: the low environmental impact, the company’s paint recycling program, and their charitable initiatives. Plus, we know this is supporting a great cause, and it’s a compelling reason to buy.</li>
<li><strong>Show visitors what your product or service looks like in action.</strong> Country Chic does a terrific job of picturing their product in the context of use. Rather than just showing off the paints included with the kit, the company demonstrates how they actually look on a piece of reclaimed furniture and other craft projects.</li>
</ul>
<h3><strong>5. ClaimCompass</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/claimcompass-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/claimcompass-inline.png" alt="Mobile Landing Page Example: ClaimCompass" width="750" height="490" class="aligncenter size-full wp-image-79536" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/claimcompass-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://www.claimcompass.eu/" rel="noopener noreferrer" target="_blank">Image courtesy of ClaimCompass</a>. (Click image to see the full page.)</div>
<p>Making your offer clear is key to winning conversions on mobile. That can be tough when you’ve got a complicated product or service that needs some ‘splainin’—especially when it seems too good to be true.</p>
<p><a href="https://www.claimcompass.eu/en/" rel="noopener" noopener noreferrer" target="_blank">ClaimCompass</a> was also featured in our <a href="https://unbounce.com/landing-page-examples/high-converting-landing-pages/" rel="noopener noreferrer" target="_blank">high-converting landing page examples post</a>, where <a href="https://www.linkedin.com/in/alexandersumin/" rel="noopener noreferrer" target="_ blank">Alex Sumin</a>, the company’s Co-Founder and CMO, described the difficulty of getting people to buy into the promise of free cash. That hasn’t slowed Alex down, though: in addition to turning one of every three visitors into conversions, this Unbounce-built landing page does a great job of distilling a complex regulatory measure into the tangible benefits for consumers.</p>
<div class="blog-photo"><a href="https://www.linkedin.com/in/alexandersumin/"><img src="https://unbounce.com/photos/Alex-Sumin-150x150.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-77144" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Alex-Sumin-150x150.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Alex-Sumin-80x80.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Alex-Sumin-250x250.png 250w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Alex-Sumin.png 422w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Alex-Sumin-300x300.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Alex-Sumin-160x160.png 160w" sizes="(max-width: 103px) 100vw, 103px" /></a></div>
<blockquote>
<p>When you look at the mobile experience from a contextual point of view, then not only are we limited by the real estate on the device, but also by the environment in which that content is consumed.</p>
<p>I think it’s important to acknowledge the micro-moments in which these mobile interactions occur and consider how they’ll impact our objectives, whether it’s content consumption, conversions, or other.</p>
</blockquote>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Break complex ideas into understandable benefits.</strong> Free money sounds like a simple enough offer, but ClaimCompass is dealing with a ton of jargonistic legal and regulatory considerations. The company does an excellent job of grabbing visitor attention with brief copy above the fold, then quickly banging out the key benefits of the service with bullet points just below.</li>
<li><strong>Provide avenues to learn more (when appropriate).</strong> High-level explanations and benefit statements aren’t going to be enough to convince everyone. This page provides lots of secondary information that expands on the offer and outlines the ClaimCompass process, plus links to an in-depth blog post that gets into all of the nitty-gritty.</li>
<li><strong>Turn positive press and reviews into trust.</strong> Yeah, ‘no-strings cash’ sounds like fiction, but ClaimCompass builds credibility and trust by associating itself with the major news outlets its been featured in, highlighting the average customer review score, and pulling real testimonials straight from Facebook.</li>
</ul>
<p><strong>Bonus:</strong> The hero image speaks to anyone who has ever been on a delayed flight. <em>Her face is my face. Her pain is my pain.</em></p>
<h3><strong>6. Helix</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/helix-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/helix-inline.png" alt="Mobile Landing Page Example: Helix" width="750" height="490" class="aligncenter size-full wp-image-79576" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/helix-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://helixsleep.com/" rel="noopener noreferrer" target="_blank">Image courtesy of Helix</a>. (Click image to see the full page.)</div>
<p>Sleep is pretty popular these days, but archaeological evidence suggests that humans have actually been sleeping for <strong>thousands of years</strong>. Wild stuff.</p>
<p>Mattress company <a href="https://helixsleep.com/" rel="noopener noreferrer" target="_blank">Helix</a> capitalizes on sleep-mania with this landing page that really showcases what’s possible on mobile. Despite including a ton of information, this page never feels overwhelming thanks to some awesome design decisions that make each section feel fresh with a new visual style. What elevates the page to the next level, though, is Helix’s use of relevant testimonials and its smart lead generation tool.</p>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Make your landing page beautiful.</strong> This is a great-looking landing page, and it shows that you can build a visually-engaging experience for small screens. Each section seems to have its own texture—whether it’s unique iconography, eye-catching graphs, or the stylish video—and encourages visitors to keep scrolling.</li>
<li><strong>Provide social proof that speaks to your use case.</strong> Helix highlights customer testimonials from couples with different sleeping preferences, which is the audience this page is targeting. For example: “This mattress literally saved our marriage.” As a firm-mattress-lover currently stranded on 4 inches of memory foam, <em>please send help.</em></li>
<li><strong>Generate leads by providing value.</strong> The landing page call to action drives visitors to <a href="https://helixsleep.com/pages/get-personalized" rel="noopener noreferrer" target="_blank">Helix’s Sleep Quiz</a>, which—after collecting their email address—asks prospects a series of questions to help them find their perfect mattress type. There’s value there, and it makes for a rich lead generation tool.</li>
</ul>
<h3><strong>7. Boostability</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/boostability-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/boostability-inline.png" alt="Mobile Landing Page Example: Boostability" width="750" height="490" class="aligncenter size-full wp-image-79528" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/boostability-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://www.boostability.com/" rel="noopener noreferrer" target="_blank">Image courtesy of Boostability</a>. (Click image to see the full page.)</div>
<p>Lead generation still typically comes down to filling out a form, which can make it a little tricky on mobile. Visitors aren’t eager to tap out all of their personal details on a small screen. And speaking from experience, people struggle to thumb-spell even simple words correctly. Good luck adding jimbo@gnail.cob to your email list.</p>
<p>If you’re going to use a lead gen form on your mobile landing page, you’d better make sure it’s autofill-enabled. That’s what the team at <a href="https://www.boostability.com/" rel="noopener noreferrer" target="_blank">Boostability</a> did, and—lo and behold—they’re currently rocking a conversion rate well above industry average.</p>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Be sure your form isn’t blocking conversions.</strong> Lead generation forms can be a barrier to conversion on phones, but that isn’t the case on this page. Boostability includes its short, autofill-enabled form above the fold, allowing visitors to easily register for their free website analysis.</li>
<li><strong>Show visitors what conversion gets them.</strong> Below the form, Boostability gives more details on what the website analysis actually includes, complete with screenshots from inside the product. This helps visitors understand what they’ll be getting when they give Boostability their personal details.</li>
<li><strong>Lots of content isn’t an excuse for a cluttered page.</strong> There’s a ton of information on this landing page, and Boostability manages to condense it all in a small space without making anything feel crowded. That’s because they’ve stuck to a single column that features loads of white space.</li>
</ul>
<div class="curated-tip"><strong>Not sure how your landing page performs on mobile?</strong> Run a test with the <a href="https://unbounce.com/landing-page-analyzer/" rel="noopener noreferrer" target="_blank">Unbounce Landing Page Analyzer</a>, which ranks your page against nine specific performance categories including mobile responsiveness.</div>
<h3><strong>8. Good Eggs</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/goodeggs-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/goodeggs-inline.png" alt="Mobile Landing Page Example: Good Eggs" width="750" height="490" class="aligncenter size-full wp-image-79568" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goodeggs-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://www.goodeggs.com/sfbay/welcome/step/zip" rel="noopener noreferrer" target="_blank">Image courtesy of Good Eggs</a>. (Click image to see the full page.)</div>
<p>Pitching your product or service to mobile visitors is tricky. People probably aren’t sitting down to read everything you’ve got to say. They’re usually on the move, half-glimpsing at their phone as wait in line for coffee or meander blindly into traffic. Even after you’ve got them on your page, you need to work hard to keep their attention.</p>
<p>That’s not the only challenge <a href="https://www.goodeggs.com/sfbay/welcome/step/zip" rel="noopener noreferrer" target="_blank">Good Eggs</a> faced with this landing page. Grocery delivery is an increasingly crowded space, and the company needs to differentiate itself from its competitors. That means having an opportunity to explain why this service is different.</p>
<p><a href="https://www.linkedin.com/in/heidisusannahirvonen/" rel="noopener noreferrer" target="_blank">Heidi Hirvonen</a>, Marketing Manager at Good Eggs, explained how the company builds landing pages that keep mobile visitors engaged:</p>
<div class="blog-photo"><a href="https://www.linkedin.com/in/heidisusannahirvonen/"><img src="https://unbounce.com/photos/Heidi-Hirvonen.png" alt="" width="103" height="103" style="padding-top: 25px" class="alignright size-full wp-image-79598" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Heidi-Hirvonen.png 374w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Heidi-Hirvonen-80x80.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Heidi-Hirvonen-150x150.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Heidi-Hirvonen-250x250.png 250w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Heidi-Hirvonen-300x300.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Heidi-Hirvonen-160x160.png 160w" sizes="(max-width: 103px) 100vw, 103px" /></a></div>
<blockquote>
<p>We know that Good Eggs customers are incredibly busy—trying to optimize every moment in their lives—and looking for creative solutions to save time without compromising on their standards or values.</p>
<p>Unsurprisingly, about 50% of our traffic is mobile, which makes it vital for us to design mobile-friendly experiences for every step in the customer journey, from our marketplace, to our emails, to our Unbounce landing pages.</p>
</blockquote>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Demand attention with compelling imagery.</strong> Good Eggs does a great job of breaking up their landing page copy with stylish photography, prompting visitors to pause just long enough to read about some of the company’s competitive differentiators. That’s especially important when you need to stand out in a crowded space.</li>
<li><strong>Make your offer immediately clear.</strong> This landing page is built around an offer promoting one of the brands of ice cream that Good Eggs carries, and everything above the fold reinforces that: the delicious hero-shot of the ice cream; the copy outlining the discount for the ice cream; the prompt to claim the ice cream. <em>Give me the ice cream</em>.</li>
</ul>
<h3><strong>9. Ace</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/acedmr-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/acedmr-inline.png" alt="Mobile Landing Page Example: Ace" width="750" height="490" class="aligncenter size-full wp-image-79520" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/acedmr-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation">Image courtesy of Ace. (Click image to see the full page.)</div>
<p>Sometimes, a landing page is about more than just getting visitors to understand the tangible features and benefits of your offer. You might want to convey a feeling—make them understand what it’s like to have taken the plunge and experienced transformative results. When it works, it’s powerful.</p>
<p>Ace is a test preparation company that helps aspiring students with their Test of English as a Foreign Language (TOEFL) exam, which can make or break their academic and professional goals. Harnessing that emotional element to drive conversions, Ace’s landing page—built by <a href="https://www.dmr.co.jp/" rel="noopener noreferrer" target="_blank">DMR</a>—evokes a sense of aspiration that encourages prospects to dream big.</p>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Connect with visitors on an emotional level.</strong> Rather than hitting visitors with a screenshot from the test platform or some grinning stock model, Ace uses the hero image and headline on this landing page to speak to the aspirational nature of their service. Education unlocks all kinds of new opportunities, and Ace concisely captures that above the fold.</li>
<li><strong>Back up big promises with proof.</strong> Ace includes a ton of detailed testimonials from students that have found success on the platform, which is vital for a service that pledges life-changing results.</li>
<li><strong>Maintain visitor attention with eye-catching visuals.</strong> The copy on this landing page is broken out into digestible bullets, each paired with colorful, eye-catching icons. That helps Ace keep visitors’ attention without being overwhelming.</li>
</ul>
<h3><strong>10. GoBoat</strong></h3>
<div class="blog-photo"><a href="https://unbounce.com/photos/goboat-full.png" class="fancybox iframelpexamplesmobile"><img src="https://unbounce.com/photos/goboat-inline.png" alt="Mobile Landing Page Example: GoBoat" width="750" height="490" class="aligncenter size-full wp-image-79560" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline.png 750w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline-80x52.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline-150x98.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline-383x250.png 383w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline-650x425.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline-300x196.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/goboat-inline-160x105.png 160w" sizes="(max-width: 750px) 100vw, 750px" /></a></div>
<div class="blog-photo-annotation"><a href="https://en.goboat.dk/" rel="noopener noreferrer" target="_blank">Image courtesy of GoBoat</a>. (Click image to see the full page.)</div>
<p>Like Ace in the previous example, <a href="https://en.goboat.dk/" rel="noopener noreferrer" target="_blank">GoBoat</a> goes light on the description of its boat rental service and instead focuses on the experience of seeing Copenhagen from the water—how it feels. Sure, there’s less pirate imagery than we’d like for a company that says we can “be [our] own captain,” but GoBoat includes a ton of beautiful photographs that have already got me planning a summer trip to Denmark.</p>
<h3>Best Mobile Landing Page Takeaways:</h3>
<ul>
<li><strong>Make sure visitors immediately understand the benefit.</strong> GoBoat succeeds in conveying the most essential information above the fold while also making clear the primary benefit: piloting the boat yourself. And while the company chose to exclude the auto-play video from the desktop version of this page, the static hero shot does a great job of capturing the experience that GoBoat is offering.</li>
<li><strong>Speak to the experience you’re offering.</strong> Most people aren’t renting with GoBoat to live out some childhood freebooter fantasy (shame)—they’re doing it to experience the beautiful sights of Copenhagen. The company plays to that with this landing page, giving lots of real estate to shots of the city’s most famous landmarks. Meanwhile, the page is concise in its copy and uses bullets to quickly address standard questions.</li>
</ul>
<div class="blog-cta-image-section"><a href="https://unbounce.com/landing-page-templates/" target="_blank" data-campaign="[LP Design Example Post] CTA to LP Templates (Image)"><img src="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/blog-visual-cta-2x.jpg" alt="" width="1300" height="700" /></a></div>
<br />
<br />
Original Source: <a href="https://unbounce.com/landing-page-examples/best-mobile-landing-page-examples/">Mobile Landing Page Examples That Seriously Set the Bar</a>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-87540345792358285172019-03-30T10:51:00.001-07:002019-03-30T10:51:28.838-07:00When You're From the Dirt And Still Like Playing In ItAnonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-39137682694666773372019-03-28T12:53:00.001-07:002019-03-28T12:53:53.998-07:00Drumroll, Please: The Game Changer is ALMOST here! [SNEAK PEEK]<p>Want to get paid for what you really know how to do? Can’t afford to hire a web developer, a graphic designer, a copywriter, AND a marketing strategist? Or maybe you’ve been running a business for years, but the time to acquire a new customer just takes too long, and you’re stuck?<span id="more-36579"></span></p>
<p> </p>
<p><a href="https://getyarn.io/yarn-clip/175c45cc-da7f-4fe0-834e-e620ecc23229#SJboD289dE.copy"><img src="https://y.yarn.co/175c45cc-da7f-4fe0-834e-e620ecc23229_text.gif" alt="I'll tell you why you don't have your $10 million." width="854" height="480" /></a></p>
<p> </p>
<h2>What’s keeping your business from really taking off?</h2>
<p>We know how it feels to launch a marketing campaign – especially if it’s your first one. Just choosing the platforms for your marketing can give you a headache: landing pages, newsletters, email automation, Facebook ads, shopping carts, webinars, SEO, PPC – there’s so much of it!</p>
<p>And connecting the tools to work together can take days, leaving you staring at your screen in the middle of the night, clueless as to what to do next. They were supposed to make the whole thing easier, right?</p>
<p>In the end, the entire process is so ineffective that the monthly cost of all the tools you’re using and the time you’re investing to integrate them <strong>eats into your profits</strong>. And you? You’re back to square one. Again.</p>
<p> </p>
<h2>We need to go deeper</h2>
<p>There’s one problem with marketing automation software companies. And it’s a big one.</p>
<p>If you want to make money selling stuff, setting up email, automations and landing pages <strong>simply isn’t enough</strong>. There are other crucial pieces of the puzzle. Like delivering your product. Like buying (and managing) your ads. Like accepting payments (and getting paid).</p>
<p>How cool would it be if there was a simple, ready-made solution that Does-It-All<img src="https://s.w.org/images/core/emoji/11.2.0/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> out of the box?</p>
<p>Just imagine… You fire up a drop-dead simple web tool, press a few buttons, do a little work and BOOM! <em>You’ve just launched a <strong>machine</strong> that does the selling for you.</em></p>
<p> </p>
<p><img class="aligncenter wp-image-36583" src="https://blog.getresponse.com/uploads/2019/03/giphy.gif" alt="" width="743" height="397" /></p>
<p> </p>
<h2>The Marketing No-Brainer is almost here!</h2>
<p>We are just putting some finishing touches on our newest tech and we’ll share the big news really soon. Meanwhile, here’s what people who’ve already had the chance to test it had to say:</p>
<blockquote>
<p><em>“I really like how easy the process is. Because for something as simple as selling a product, it eliminates a lot of the technical setup that people may be stressing about and all of the choices like “should I use this platform, should I use that platform, how do I connect everything together?” If you’re like “Hey, I just want to start my email list and I want to </em><em>sell something. It’s almost a simple no-brainer.”</em> (<a href="https://www.becomeablogger.com/" target="_blank" rel="noopener noreferrer">Leslie Samuel</a>)</p>
</blockquote>
<blockquote>
<p><em>“I think this is brilliant! I’m blown away by this, and this is tremendously valuable, because it gives you the opportunity to create a page, sell a product, do everything in GetResponse. I’ve got my autoresponders, I’ve got my automation, I’ve got everything that I need already in GetResponse, and now I can tie all this stuff together.”</em> (George Louvis)</p>
</blockquote>
<p> </p>
<h2>Now that I have your attention</h2>
<p>… let’s chat! Reply below and tell me what’s keeping your business from taking off? What is your biggest marketing problem that needs to be solved “yesterday”?</p>
<p>I’d love to hear from you and chime in with my thoughts! Leave a comment below – and join our <a href="https://www.facebook.com/GetResponse/" target="_blank" rel="noopener noreferrer">Facebook community</a> to get the hottest news about the new release.</p>
<p>And stay tuned for the big news!</p>
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<p>The post <a rel="nofollow" href="https://blog.getresponse.com/marketing-machine-that-does-selling-for-you-coming-soon">Drumroll, Please: The Game Changer is ALMOST here! [SNEAK PEEK]</a> appeared first on <a rel="nofollow" href="https://blog.getresponse.com">GetResponse Blog - Online Marketing Tips</a>.</p>
Anonymoushttp://www.blogger.com/profile/04623907050842675470noreply@blogger.com0tag:blogger.com,1999:blog-2813425842129066532.post-6955453315741133512019-03-28T00:04:00.001-07:002019-03-28T00:04:25.270-07:00More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year<p><img src="https://unbounce.com/photos/Agency-Success_feature-banner.png" alt="" width="914" height="326" class="alignright size-full wp-image-79395" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner.png 914w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-80x29.png 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-150x54.png 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-768x274.png 768w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-560x200.png 560w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-650x232.png 650w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-300x107.png 300w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/Agency-Success_feature-banner-160x57.png 160w" sizes="(max-width: 914px) 100vw, 914px" /></p>
<p> </p>
<p>The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every day.</p>
<p>You know your agency delivers and that your team is stacked with experts. You know your clients will be happy they chose you because you’ve got a great track record. But, you <em>also</em> know every agency out there is saying the exact. same. thing.</p>
<p>It helps to have something extra in your proverbial utility belt—<strong>something to offer outside your stellar services that sets your agency apart.</strong> Something like <a href="https://unbounce.com/partner-agency/" rel="noopener noreferrer" target="_blank"><strong>The Unbounce Partner Program</strong></a>, which gives you several of those somethings. In fact, you may need a bigger belt. And a bigger wallet.</p>
<p><img class="aligncenter size-full wp-image-79325" src="https://unbounce.com/photos/utilitybelt.gif" alt="" width="450" height="293" /></p>
<div class="curated-tip"><em>Skip the details and see for yourself. <a href="https://unbounce.com/partner-agency/" rel="noopener noreferrer" target="_blank">Sign up to join the Unbounce Partner Program</a>.</em></div>
<p>A referral program designed for agencies and marketers, the <a href="https://unbounce.com/product/earn-lifetime-revenue-in-the-unbounce-partner-program/" rel="noopener noreferrer" target="_blank">just-launched</a> Unbounce Partner Program <strong>gives you 20% of the monthly recurring revenue (or 25% of the total annual revenue) for every client you help discover Unbounce.</strong> It was inspired by those who’ve been referring Unbounce unofficially for years—and who we wanted to give thanks to on top of the returns that were naturally occurring.</p>
<p>Agencies teaming up with Unbounce, in particular, have seen advantages over their competitors in two ways.</p>
<p><strong>First, by creating landing pages for their clients that get higher conversion rates time and time again</strong>. Customized landing pages are a proven way to improve the performance of paid advertising, email, and lead generation campaigns. The results speak for themselves, clients listen, and more often than not, the agency that provided all that <em>R</em> for their <em>I</em> becomes the go-to choice for future services.</p>
<p><img src="https://unbounce.com/photos/AndrewMillerCircle.jpg" alt="" width="103" height="103" class="alignright size-full wp-image-79362" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/AndrewMillerCircle.jpg 206w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/AndrewMillerCircle-80x80.jpg 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/AndrewMillerCircle-150x150.jpg 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/AndrewMillerCircle-160x160.jpg 160w" sizes="(max-width: 103px) 100vw, 103px" /></p>
<blockquote>
<p>“Once [clients] hear that we can go out and buy the same clicks anyone else can, there’s nothing proprietary about that, but we can leverage the PPC experience with landing page testing….That’s when clients start to understand ‘OK, this is a company worth working with’. If only for that differentiator.” – <em>Andrew Miller, Co-Founder of <a href="https://www.workshopdigital.com/" rel="noopener noreferrer" target="_blank">Workshop Digital</a></em></p>
</blockquote>
<p><strong>And second, agencies add to the power of their own expertise by combining it with ours.</strong> We’ve been toiling away in the marketing industry for ten human years, 70 dog years, or approximately 378 marketing years (we all know how fast that shizz moves) and have become the top choice for conversion platforms by doing our homework and testing for what works.</p>
<p>We back you with the tools to pull off the results your clients will get excited about, as well as tons of learning resources to stay ahead of the game. <b>Whether it’s <a href="https://unbounce.com/gdpr/" rel="noopener noreferrer" target="_blank">demystifying GDPR</a>, choosing <a href="https://unbounce.com/try-amp/" rel="noopener noreferrer" target="_blank">Accelerated Mobile Pages</a>, explaining the wild world of Google’s rules, or figuring out makes a page as optimized as possible,</b> we’ve got you covered.</p>
<p>Becoming an Unbounce Partner is a way to underline these benefits, weave in a couple more, and add to your cash flow on top of it all. Without further ado, here are some of the ways you can use the Unbounce Partner Program to grow your agency and make your clients really, really happy.</p>
<h2>Offer Landing Page Services with Inarguable ROI</h2>
<p>It’s no small potatoes to put your word behind a product—putting yours behind Unbounce means making a promise to your clients that it’ll help their business. At over 500 million conversions clocked in by our customers, you can rest assured that promise will be kept.</p>
<p><img src="https://unbounce.com/photos/NicholasScaliceCircle.jpg" alt="" width="103" height="103" class="alignright size-full wp-image-79370" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/NicholasScaliceCircle.jpg 206w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/NicholasScaliceCircle-80x80.jpg 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/NicholasScaliceCircle-150x150.jpg 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/NicholasScaliceCircle-160x160.jpg 160w" sizes="(max-width: 103px) 100vw, 103px" /></p>
<blockquote>
<p>“In some cases, we saw conversion increases of over 70%, just by switching a client’s landing page over to Unbounce. Because Unbounce allows us to test and iterate more rapidly, we’re able to increase our speed of testing which is a win for everyone involved.” – <em>Nicholas Scalice, Founder of <a href="https://earnworthy.com/" rel="noopener noreferrer" target="_blank">Earnworthy</a> and Unbounce Partner</em></p>
</blockquote>
<p>And, it’s easy to start offering these services. Any member of your team can create slick, on-brand landing pages, popups, and sticky bars using drag-and-drop functionality and a huge variety of templates that can be customized to your (client’s) heart’s content. <strong>Under the hood</strong>, you’ve got <a href="https://unbounce.com/features/page-speed/" rel="noopener noreferrer" target="_blank">Unbounce Speed Boost for fast-loading pages</a> on desktop and mobile, super-granular audience targeting, dynamic text replacement, and <a href="https://unbounce.com/features/" rel="noopener noreferrer" target="_blank">more features</a> that create a better and higher-converting visitor experience.</p>
<p>In other words, we make sure your word delivers.</p>
<h2>Easy Campaign Management (for all) and Ongoing Profit (for You)</h2>
<p>Multiple client sub-accounts have always made for easy campaign organization and collaboration. Before the Partner Program was born, agencies using Unbounce would typically add clients into their own account. As an Unbounce Partner, a simple switcheroo—giving your clients their own accounts and having your team members added as users in theirs—<strong>allows for the same campaign management and collaborative freedom while bringing in that sweet, sweet referral cash to boot.</strong></p>
<p><img src="https://unbounce.com/photos/PatrickSchrodtCircle.jpg" alt="" width="103" height="103" class="alignright size-full wp-image-79366" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle.jpg 206w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle-80x80.jpg 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle-150x150.jpg 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle-160x160.jpg 160w" sizes="(max-width: 103px) 100vw, 103px" /></p>
<blockquote>
<p>“We’ve been using an agency account for years, often charging clients a usage fee to use our agency account. The Partner Program is great because it gets clients to use their own accounts that earn us a referral fee, which can really add up over time. And our commissions increase if they opt into larger packages.” – <em>Patrick Schrodt, Founder of <a href="https://www.titanppc.com/" rel="noopener noreferrer" target="_blank">Titan PPC</a> and Unbounce Partner</em></p>
</blockquote>
<p>If you and your client end up going separate ways, a silver lining remains in the form of lifetime Partner Program earnings. As long as <em>they</em> remain an Unbounce customer, <em>you</em> keep getting paid.</p>
<h2>Discounts Your Clients Will Love</h2>
<p>Who doesn’t love getting something awesome for less money? Joining the <a href="https://unbounce.com/partner-agency/" rel="noopener noreferrer" target="_blank">Partner Program</a> gives you access to exclusive discounts you can pay forward to your clients. Discounts they literally can’t get anywhere else (and by literally, we mean literally).</p>
<p><strong>Every client you refer to Unbounce gets 20% off their first three paid months on top of the 30-day free trial</strong>. Or, 25% in total off of an annual plan if that’s more their speed. Between your agency’s super team growing their business and serious savings on Unbounce’s conversion power, you’ll be primed for a good ol’ fashioned money fight. We all know that’s what you really do in those pitch meetings.</p>
<p><img class="aligncenter wp-image-79329" src="https://unbounce.com/photos/moneyfight.gif" alt="" width="459" height="344" /></p>
<p><img src="https://unbounce.com/photos/PatrickSchrodtCircle.jpg" alt="" width="103" height="103" class="alignright size-full wp-image-79366" srcset="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle.jpg 206w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle-80x80.jpg 80w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle-150x150.jpg 150w, https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PatrickSchrodtCircle-160x160.jpg 160w" sizes="(max-width: 103px) 100vw, 103px" /></p>
<blockquote>
<p>“We typically see a 2-3x increase in conversion rates with Unbounce. I can’t imagine building a client’s account without Unbounce these days. Especially for anything lead gen. Titan has been growing year over year and a lot of that has to do with client retention. These clients are sticking around because they are converting like mad.”<br />
– <em>Patrick Schrodt, Founder of Titan PPC and Unbounce Partner</em></p>
</blockquote>
<h2>Brand Alignment and Promo Power</h2>
<p>When two rights come together, they can make a <em>damn right</em>. You’ve got a killer team who knows their stuff and a portfolio to prove it. And as mentioned above, Unbounce has a decade of experience in conversion marketing and pudding full of proof that our product works. An official partnership is an instant way to bolster the reputation you’ve worked hard to earn, and strengthen the relationships with your clients over time as you continue to give them results worth celebrating.</p>
<p>As a Partner, you’ll also get co-branded sales enablement materials and templates that will highlight your agency as you promote your partnership to bring in that extra revenue. It’s a partnership, after all—we’re determined to get you as much out of it as we can.</p>
<p><strong>So, want to partner up? <a href="https://unbounce.com/partner-agency/" rel="noopener noreferrer" target="_blank">Learn more about the program for agencies here</a> or email partners@unbounce.com with any questions you have, be they burning or lukewarm.</strong></p>
<div class="blog-cta-image-section"><a href="https://unbounce.com/partner-agency/" target="_blank" data-campaign="[Partner Program] Become an Unbounce Partner (agency landing page)"><img src="https://mk0zofoqaluvgdskgvsb.kinstacdn.com/photos/PP_CTA_v2.jpg" alt="" width="650" height="366" /></a></div>
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Original Source: <a href="https://unbounce.com/marketing-agencies/more-for-your-clients-more-for-you-the-best-way-to-give-your-agency-an-edge-this-year/">More For Your Clients, More For You: The Best Way to Give Your Agency an Edge This Year</a>
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