Tuesday, September 19, 2017

How to Get the Most of Your Mental Health Day

The burden of responsibility people face at work these days leads to chronic stress and anxiety. As a result, you may experience a significant drop of productivity. This is when a mental health day comes to the rescue. It’s a day free of work to give your mind, body, and spirit what they are craving most.

The topic of mental health day is burning hot this summer. It’s been recently covered in the articles by Forbes, Telegraph, The Huffington Post and other top media resources. These posts convince us it’s OK to take a day off not only when you are feeling sick physically, but also when you are on the verge of mental exhaustion.


When it’s a good idea to take a mental health day?

I used to work with a colleague who confessed once that every morning he hopes he gets into a car accident so he doesn’t have to go to work. If you feeling the same way, you definitely need a mental health day.

Same goes to if you consistently feel anxious or nervous and can’t concentrate at work. If you have ongoing mental health issues that you need to care for, you should take a sick leave without feeling guilty.

Once you’ve decided you need a day off to take care of your mental state, make sure your absence won’t be disastrous to your team at work.

I’ve read a bunch of articles on why and when you should take a mental health day. However, there isn’t much information on the net what you should actually be doing during this day to get yourself fully refreshed.

The following tips are based on the personal experience (yes, I’ve taken a day off work right before writing this post), talking to people who’ve taken a day off due to mental health issues and an in-depth analysis of various studies on physiological health.


Things to do during your mental health day off:


1. Become an excessive sleeper for a day.

If you are like 35% of U.S. adults who suffer from sleep deprivation or worse, insomnia, you have a first-hand experience on how the lack of sleep lowers your productivity at work. Therefore, put the shades down, turn off the alarm and catch up on your lost sleep.


2. Stop the notification distraction.

An innocent ping on your phone may significantly increase the level of stress and frustration. The study by American Psychological Association shows that constant phone checkers have a 20% higher stress level compared to those who don’t look at their device every minute. A day without a phone can seriously reduce the level of anxiety. However, if you suffer from nomophobia (the fear or being without your phone), the least you can do for your stressed-out mind is to turn the notifications off.


3. Do something different.

Did you know that the neural pathways in the brain begin to solidify by age 25? Unfortunately, as we get older, our brain tends to lose flexibility and plasticity which explains why we can’t learn as fast as kids any more. Luckily, with a little effort, we can challenge ourselves. Doing new things, visiting new places and obtaining new habits makes our brain work in a different mode, creating new neural pathways. That’s exactly the reason why people feel younger when they travel.

Do something you wouldn’t normally do during your working day or even a weekend. Start with simple things like sleeping in another room in your house and taking the stairs rather than an elevator. Here’s a list with 50 ideas on doing something new that could help you out.


4. Read a good book.

Not a book you need to read for work. Forget all the “How to be a great boss” or “100 ways to boost productivity” editions and choose something that brings you real joy either it’s some kind of gutter press, nerdy stuff or a chick flick book. If you have no idea what to read, here’s a selection of great books from Katherine Brooks that are meant to deal with your anxiety.


5. Get outdoors.

We are all the children of nature. Fresh air, green trees, sunshine and raindrops is where we really belong, not the stuffy office. Getting outside and enjoying the nature helps you remind yourself who you truly are and who you want to be. Fresh air will do you good – it improves your blood pressure, strengthens your immune system, cleans your lungs, gives you more energy and makes you a happier person.


6. Try a new workout routine.

You knew this one was coming didn’t you? Well, it’s hard to underestimate the power of physical activity and its impact on your mental health. While the need for regular exercises goes without saying, the mental health day off is a great time to try something new. It would be great to do a different type of workout than your normally do.


7. Treat yourself with a good, healthy meal.

While temptation to lock in your room with a bucket of ice cream might be staring you in the face, unhealthy foods won’t give your mental health a break unless you are on a strict diet. You will feel far more refreshed if you go with a healthy yet tasty cuisine. Don’t eat anything you don’t like or enjoy though. Here is a list of products that improve mental health to help you decide on the menu.


8. Get into water.

Either it’s a hot tub in the winter or a dive into a refreshing pool in the summer, any type of water activities is great when it comes to stress and anxiety relief. If you choose to go to the beach or the pool, don’t get too much sun. When we spent a day out at the baking sun with my friend during our day off, we started to get jealous of our colleagues working at the chilly office at that time.


Moreover, drinking enough water is essential for releasing stress. The thing is, even a small degree of dehydration can increase the level of cortisol (the stress hormone) in your body. Therefore, make sure to drink enough water and keep the stress away.


9. Meet up with your friends or spend a day alone.

It depends on the type of person you are and the work you do whether you ache for communication or can’t stand it. I personally know a sales manager who dreams of spending a day alone in a complete silence. At the same time some of my software development friends crave for a company and communication. Whatever you are missing – go for it during your mental health day.


10. It’s time to go for extreme things.

If everything else doesn’t work, this will definitely clear your brain. Think what’s extreme for you. It doesn’t necessarily have to be skydiving (in case you are dreading it like I do). Maybe it’s dying your hair purple or going caving overnight. As long as it gives you shivers of excitement, go for it.



Taking a day off doesn’t guarantee you a mental makeover. The good news is it totally depends on you. Take an advantage of this day making it special and unforgettable. Fill it with positive emotions, plenty of sleep, new exciting things and places. Stop all the distractions and set yourself to a complete refresh.


Companies may seriously benefit from introducing mental health days off to their employees. In the long run, the overall work efficiency will only go up. Your body and mind will be definitely thankful for recharging the batteries. If you follow these tips, you should notice an incredible boost of productivity the following day.

What about you? Have you already taken a mental health day? Please share your experience in the comments below.


take a mental health day to improve your productivity

The post How to Get the Most of Your Mental Health Day appeared first on GetResponse Blog - Online Marketing Tips.


Monday, September 18, 2017

How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap]

Jamie Turner joined us for a Marketing Automation Hub webinar recently, with the goal of teaching us how to use digital marketing to drive leads to your business.

All marketers tend to face the same overall problem at one time or another. We all have experienced the frustration of not getting the results we’d hoped for out of our marketing efforts. And yeah, it is frustrating! How can you get over that frustration?

  1. Keep doing what you’re doing
  2. Try something different
  3. Watch cat videos. (They’re relaxing, and will get you over any frustration so you can move on. Check out this one.)

If the very definition of insanity is doing the same thing over and over again while expecting different results, then that first option isn’t an option.

So, what’s the solution?  Digital marketing, in all its wonderful variety:


The short hand definition for each of these is as follows. Paid search is best defined as advertising campaigns that you run on Google and/or Bing. And if you’re not familiar with online display ads, you may be more familiar with the term banner ads – it’s the same thing. Influencer marketing is forming a promotional partnership with someone with a large audience where you cooperate to promote each other’s work. Marketing automation is, simply put, email marketing on steroids (and what the good folks at GetResponse are so good at). And paid social is running advertising or boosting the content you post on social media platforms like Facebook and Twitter.

If you’re looking to expand your digital marketing activities, this webinar is for you. If you’re looking to learn how to optimize your campaigns, this webinar is for you. And if you’re simply trying to do something different with your marketing, this webinar is for you.

Watch the video today!


Join us at ResponseCon!

 Responsecon speakers


use digital marketing to drive leads

The post How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap] appeared first on GetResponse Blog - Online Marketing Tips.

Implementing Social Media Marketing to See Exponential Business Growth

Social media has been a fad for most firms and entrepreneurs in the past. To them, it was a temporary interest that faded with the passage of time. On the other hand, there have been some entrepreneurs and businesses that have used social media widely for their business promotion and marketing. They have received immense success. When it comes to targeted traffic to their websites and revenue generated there has been no looking back at all.

Social media is an excellent tool for businesses today to grow and establish their brand presence in the market. However, when it comes to the use of social media for their market needs and promotion, most entrepreneurs are not even aware of how to use it correctly. This is why they get no results and abandon social media entirely for their promotion and marketing uses. Lack of understanding is the key issue that makes them leave social media for the benefits of their company and business.


Why is social media popular today?

There are solid reasons as to why you as an entrepreneur should embrace social media for your business today. The following are the primary reasons for you to embrace social media and make it a part and parcel of your business:

  • Wide platform – it gives you a comprehensive platform, and this is why you should use it for promoting your brand. You can provide followers descriptions of your product or service. Post images and videos of them to invoke trust.
  • Cost effective –  platforms are free and if you want you can make an affordable social media ad to market them to your followers and their network. The costs of these ads are cheaper over conventional advertisements for your brand or product.
  • Accessibility – platforms are accessed by people from all across the globe. All you need to do is create an account and make a business page for your company. All updates, content, and posts can be uploaded and shared with ease.
  • Reach – it helps you to transcend local barriers when it comes to customer reach. In fact, when customers get regular posts and updates from your end, brand loyalty increases. This goes a very long way to make your presence felt in the market.

It is a useful tool when it comes to your business promotion and marketing. No matter how big or large your business might be, it is prudent for you to create a profile on prominent social media platforms like Twitter, Facebook, LinkedIn, Google Plus, etc.


Education and awareness

Companies and businesses claim that when it comes to social media marketing and promotion, the platforms help them in spreading awareness and education. If you take a look at people today, they will log into their social media platforms at least three to four times a week. Some people have social apps installed on their smartphones, and this gives them the chance to check their social pages even every time they receive a notification. This is an added advantage to the company specializing in a particular niche to reach out to their followers and spread information and knowledge about their services and products.


Social media improves your visibility

With the help of the above social media pages, you can establish and invoke your visibility. This primarily helps you to get the best for your needs. At the same time, when you take a look at social media platforms, you will find that if any of your followers find your post or content interesting or engaging, they share your posts with their followers. This chain is created, and so you get better visibility on the search engine ranks. This boosts search engine optimization and the chances of you receiving better-targeted traffic and profits.


Invokes trust and confidence

In addition to online visibility, social media pages also help you to invoke confidence in the market. You can help your followers with recent news and updates. You can give you practical solutions especially if you are dealing in a niche where education and awareness are important. For example, in the case of business debts, you might need some guidance as to how to apply or even repay debts. Social media pages of debt relief companies will give you information on useful tools like debt consolidation services that will help you understand the process and procedures for repayment of all your debts without tensions and stress.


Reputation for your company

It is important for you to open an account on social media platforms and begin to communicate with your followers to give them a personal touch. This will help you receive feedback from customers and clients for the improvement of your services and products. Moreover, when you receive real feedback from your customers or clients, you get the chance to improve and innovate your business. Even their ideas and suggestions can promote massive transformation in your business.

Therefore, social media platforms are indispensable for the development and the growth of your business today. Reap their benefits and connect with your customers or clients in real. With this simple gesture and some amount of time on your social media platform, you can improve brand awareness, customer loyalty, consistent revenue, web presence and targeted traffic on your website without any hassles at all!


learn how social media can help entrepreneurs grow their business

The post Implementing Social Media Marketing to See Exponential Business Growth appeared first on GetResponse Blog - Online Marketing Tips.

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get full account access and start digging deeper…

True story: I once worked with a client who was spending tens of thousands each month on PPC. Yet they had zero conversion tracking.

The phone rang, sure. But no one knew why. Everyone just assumed it was… ? Billboards? (Let’s not be ridiculous, here.)

Image via Shutterstock.

“But I have an AdWords call extension,” you claim. “I AM tracking phone calls with events,” you say.

That’s great. A good start. But not nearly enough. Here’s why.

Problem #1: How often do you call a new company directly from an AdWords ad?

Or do you act like a rational human being and click through the ad to the website or landing page to check them out first? That way, you can see if they’re legit or not before picking up the phone to dial. But what happens with your AdWords call extension in this case?

That’s right. You get nothing.

Problem #2: Last touch attribution bias.

AdWords drove the call, but you have no idea which steps before helped to “assist” the conversion. You can’t measure the proper attribution.

Problem #3: You’re only able to see aggregate data.

Let’s suspend disbelief for a second and say someone called you without ever leaving the SERPs, deciding to hand over their credit card to a complete stranger because you just sounded so nice on the phone…

You can still only see aggregate data.

Calls aren’t customers. They’re just calls.

Maybe the prospect’s lost and needs directions. Maybe they want the hours of your location. Maybe the stars aligned and they did become a lead.

Now, all hope is not lost. There is a solution. A way out of this mess. You just need the right tool for the right job.

Enter CallRail.

How to reclaim the phone calls you so rightfully deserve

CallRail can do a few awesome things that will make many of the aforementioned problems go away.

The gold lies in their dynamic keywords pool feature.

Let’s replay the scenario from earlier to see how it works. Someone Googles you, clicks through to a landing page, and possibly might even bounce back to your homepage to find out more about you first.

In the old days, you’d be SOL.

With CallRail’s number insertion, though, your tracking phone number will follow that person from page to page throughout their sessions.

Once someone does call in, you get a wealth of data including the pages they visited during this session, their physical location, and of course, the specific ad or keyword they clicked on in the first place.

The insight will be neatly compiled inside a dashboard for that individual call:

And you know what’s even more glorious?

You can automagically pass this data back to your CRM to track subsequent calls and/or real, honest-to-goodness conversions. (Assuming, of course, that you’re not using a precious “industry specialized” piece of software that doesn’t allow you to do anything with anything.)

Call data now gets passed back and forth. You can even merge it with existing lead data. So you’re not just tracking phone leads anymore, but real dolla dolla billz y’all. #closedloopforthewin

Sounds great, right?

Here’s how to set it up on your campaigns.

Step 1: Start by creating a dynamic keyword pool in CallRail

Log into the CallRail dashboard and head to the Numbers section (denoted with a pound sign):

Next, look for the little button that says, “+ Add a Phone Number”:

After clicking, you’ll get the option to use it online or off (so you can track calls from account-based marketing campaigns for example):

Next, you’ll want to add it to your website.

And then track each individual visitor (as opposed to the campaign).

This way you’ll set up a “pool” of phone numbers that will automatically tie and rotate for each individual website visitor (as opposed to tracking by page).

So let’s now set up that pool.

Go ahead and name the pool whatever you’d like.

The “Destination Number” is the business line your company uses that you want to ultimately ring. We can also edit this later with a “Swap Target.”

Your pool size should depend on how much real-time traffic you get to your site. Generally speaking, you’ll need smaller pool sizes on low traffic sites and larger pool sizes on higher traffic sites.

I believe CallRail’s recommendation is (or was) to look at the number of real-time visitors you’re getting to your site at its peak to gauge the ultimate pool number you might need at any one time.

Next, select which traffic sources you’d like this number pool to track (just default to “All”).

Then you can select a specific area code (toll-free vs. local) you want to use on your website.

Finally, select whether you want to record calls and add a “whisper message.”

The whisper message is exactly what it sounds like.

When someone calls from your landing page, the person answering the phone at your business will hear a soft whisper message before the call connects. For example, you can set it to say “holiday sale promotion” to alert the person answering the phone to the source of the call.

This can be very helpful to know exactly how to service the customer without asking how they got to you.

(Recording calls is also free FYI.)

Easy enough, right?!

Perfect. Now let’s move on to the next step.

Step 2: Set up your landing page

We created our first dynamic keyword pool in the last step. Now we want to install the script onto our Unbounce landing pages and set up your phone number swap targets.

There are two ways to do it, so let’s start with the lazy easy solution of pointing and clicking with the official integration.

Go into Unbounce and find the company you’d like to integrate with CallRail.

Next, click on the “Settings” gear icon:

Now select the “Integrations” tab inside CallRail (under “Settings”).

And click “Activate” on the Unbounce option.

You’ll then be whisked away to Unbounce to Authorize the connection.

You can also install the tracking script manually on each landing page if you’d rather not connect at the company level.

First, head over to the “Settings” gear icon and click on “Integrations” to find “Dynamic Number Insertion.”

Then scroll down and you’ll find the tracking JavaScript:

All you’ll need to do is copy and paste this before the closing body tag (</body>) on the pages containing your phone number.

Look for “JavaScripts” down at the bottom of your landing page builder inside Unbounce:

Then paste in your code and select the correct placement (“Before Body End Tag”).

Obviously, save your work — and you’re done. Easy peasy.

Now let’s go update any swap target details on these landing pages.

Head back into CallRail and go to the “Numbers” section again.

Now, select the number pool you just created in the last step by clicking on the little edit pencil icon:

Then, scroll down to point three (“Dynamic Number Insertion”) to add the Swap Target and edit the Pool Size (if needed).

The Swap Target is the phone number you want CallRail to look for on your website and dynamically change it with ones from your keyword pool.

So if you have 123-456-7899 as your company number, you would place that as the swap target so that CallRail can populate new tracking numbers for each visitor.

(You can also add a secondary Swap Target if you have multiple different phone numbers on the page.)

Missing out on precious phone call lead data? CallRail integrates seamlessly with Unbounce landing pages. See other industry leading tools you can connect with your landing pages.

Step 3: Integrate CallRail with AdWords

You’ve already done a lot of work. Nice job! Any calls from “organic” sources of traffic should now be tracked inside CallRail.

However, the entire point of this exercise was to demystify your PPC traffic, so let’s connect CallRail with your AdWords account.

Inside CallRail, go to “Settings,” “Integrations,” and then click on “Google AdWords.”

Once there, click the “Authorize” button at the bottom of the page.

Now “Allow” with your Google account.

Then choose the company you want to integrate with CallRail.

Hit “Activate” and you should be good to go.

Before moving on, though, let’s add keyword-level tracking.

Adding keyword-level tracking

Adding the ?keyword={keyword} parameter to your URLs in AdWords is the last recommended step. Adding this parameter to your ad URLs will make sure individual keyword data displays on your call log and in caller’s timelines (inside CallRail).

Head to your “Shared Library” at the bottom of your AdWords account.

Then head over to the URL options in the bottom right-hand corner.

Here, you have two options:

  1. You can add a tracking template, and
  2. You can set up auto tracking

Here’s how to manually add the tracking data.

Type “{lpurl}” and add the keyword parameter. In this case, {lpurl} represents your final URL, so you won’t have to manually enter your ad URLs.

If your tracking template does not contain a “?” append: “?keyword={keyword}” like so:

Then, hit test and wait for the green light.

Once you’re done, you will start to see keyword data from AdWords inside CallRail.

Hooray! 🎉

Step 4: Add call goals to Google Analytics

If we’re being prudent, there should also be a conversion goal inside Google Analytics.

Your data will never truly be 100%, 100% of the time. There will be flaws. There will be gaps. There will be misalignment.

Triangulating data points from several different sources helps you handicap this risk.

That means we also want to integrate CallRail with Google Analytics while we’re at it. To do so, head to “Settings,” “Integrations,” and “Google Analytics.”

When there, drop in your Google Analytics ID and hit “Update.”

Next, head to Google Analytics to create a new call goal.

Go to “Admin” (the gear icon in the lower left-hand corner), then “View” and finally “Goals” in the upper-right corner:

Click for larger image.

Now select the bright red “+ New Goal” button.

Once inside, click on “Custom” down below because we’re about to get a little fancy.

Enter the name and select event.

Now we need to customize the event conditions to make sure your data will be labelled properly.

So drop “Phone” into the Category option.

And “Save” the new goal!

Step 5: Integrate CallRail with your CRM (like HubSpot) for full-funnel Attribution

Wouldn’t it be nice if you could now see which phone calls resulted in closed deals paying you the big bucks?

After all, you should be making strategic PPC decisions based on meaningful data (revenue, Cost Per Lead, etc.) and not just vanity metrics (new leads, Cost Per Click, etc.).

The good news is that you can with CallRail.

Head back into “Settings” and “Integrations”, then look for your favorite CRM.

We’ll use “HubSpot” in this example to show you how these integrations work.

Scroll down to HubSpot and hit the “Activate” button.

Then you’ll need to grab your HubSpot ID to finalize this integration.

So head to HubSpot, log in, and grab the “Hub ID” in the top right-hand corner of your screen.

Simply copy that number and head back to the CallRail HubSpot Integration screen, paste it in, and hit “Authorize.”

You can also select to create a new lead inside HubSpot each time someone calls. You won’t have their name and email at this point necessarily, but you can merge it on subsequent calls.

Next, HubSpot will ask you to select the account to link CallRail with and then “Grant access.”

And that’s it! Now, your calls will create new leads in HubSpot and integrate the data.

Step 6: Measuring campaign performance back to ad spend

Now you’ve completed all the hard work.

The only thing that’s left is to actually use the data once it starts rolling in.

When you log into CallRail, the dashboard right in front of you will list out some of the most recent activity.

Click for larger image.

Let’s break down this down (by number):

  1. This is your Keyword Pool name for each call
  2. The campaign keywords from that drove each click and then call (if there’s nothing showing up, it’s most likely organic as opposed to a PPC call)
  3. The specific campaigns (pulling in PPC data) that drove each click and call
  4. Your landing page where the call initiated
  5. And finally the Lead Status for each (so you can record the number of good, quality leads vs. the junk)

Why is this useful?

Now this data will help you figure out:

  • Which keywords are performing well and driving calls.
  • Which campaigns are performing well and driving calls.
  • Which landing pages are performing well and driving calls.
  • And where the F*@#$%$ your customers are actually coming from!!!

You can now also view some of this data inside AdWords, too.

Go under “Tools” and look for “Conversions.”

Then you can now see AdWords phone calls ready to track through the CallRail integration we set up earlier.

And because we dot all i’s and cross all t’s, you can see this data inside Google Analytics now, too.

Log in and head over to “Behavior,” then “Events,” and finally “Top Events.”

Here you will see the phone call goal you created earlier in this article. If you click on that phone text link, you can see even deeper data:

Click for larger image.

The reporting format varies based on whether the call was received via a source tracking number or a keyword tracking number with the following attributes:

  • Source Tracker: Incoming call via [tracking number] – [source name]
  • Keyword Tracker: Incoming call via Keyword Tracker

Next, in the event action table, you can click on each action for more details.

Like the phone number that just called you.

And that’s it!

Phew, we made it.

Thanks for sticking around to the end. I think you deserve the rest of the day off.

Before I say goodbye…

Phone calls produce the best conversion rates of any sales channel. They eclipse lead gen data from your standard website form fill.

Phone calls from AdWords are especially lucrative because these people are often already at the bottom of the funnel; they’re ready to take action and sign up or get started immediately.

But if you’re not tracking any of them, you can’t determine which campaigns, individual landing pages, or keywords are driving the best ROI (and not just lead counts).

Thankfully, there’s CallRail + Unbounce. A match made in PPC heaven.

You can run through the steps listed in this article, finally close the phone call loop, and reclaim those conversions that are so rightfully yours — because you can’t take credit for conversions if you don’t know where they came from.

Original Source: How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages