Bertha's Blog: Essential Guide To Marketing Automation For E-Commerce

Marketing automation and e-commerce are like peanut butter and jelly. They’re amazing separately, but they’re so much better when put together! Mouth-watering food aside, if you’re looking for a tested way to increase sales in your online store, you’ll surely enjoy this article and the free guide that comes with it.

Why e-commerce?

The number of digital buyers is constantly growing. We’re not only purchasing more often, but also eagerly trying out new online shopping channels, such as mobile. This growth shows little evidence of slowing in upcoming years, making online shopping an even bigger part of the global economy.

E-commerce faces challenges

At the same time, e-commerce is one of the most competitive industries to be in. The barriers to entry for new players tend to be relatively low. Setting up a store or managing the logistics are no longer an obstacle preventing newcomers from entering the market.

Consequently, brands that don’t differentiate often struggle to hold their market position, having to resolve to fight for their customers by endlessly lowering their prices – and, effectively, their profit margins.

How to solve the problems

This is why most marketers working in the e-commerce sector realize how important it is to retain their existing customers and optimize their conversions. Being able to fix any visible leaks in the sales funnel is one of the most effective ways to increase sales and scale ones’ business without having to enter the price war.

That is why we decided to write this guide: so that you can see how marketing automation and e-commerce put together can help you:

Attract more customers
Onboard and nurture new leads
Increase sales with up-selling and cross-selling
Grow your profits by lowering cart abandonment
Form long-lasting relationships for repeated sales

…and more!

If you want to get ahead of your competition and provide more value to your customers, then you should jump right in and download this free guide.

And while you’re at it, don’t forget to leave your feedback in the comments below. We’d love to hear what your key challenges and proven ways to solve them are!