In the online world, content is everything. The nature of your content is used as a yardstick by visitors to determine if the site is worth their time or not. As many online based businesses might have already learned, having great and constant content is only one-half of the battle. There’s a lot more to putting up a successful content marketing strategy.
It’s estimated that by 2017, up to 51% of companies will have an executive directly responsible for content marketing strategy. It only goes to show how vital content marketing is going to be in the near future. Until then, there’re a number of tools that you can use to make your business more effective and to put up a more successful content marketing strategy.
1) Trello – to organize your workflow
Any successful content marketing strategy calls for unique and fresh content. For this, tracking topic ideas as well as other pieces of your writing is critical. You need to know what your readers are responding to best and what attracts more new visits. Trello is one of the best tools to use for this. What’s more, the basic version is free, so you don’t have to spend a penny to improve your content and consequently your ranking.
With such a tool, you’re also able to keep tabs on other tasks that are relevant to your content marketing strategy. It’s more like a timetable. You’re able to keep tabs on what needs to be done, what you’re currently doing and the tasks that you’ve already completed.
2) Essaydot.com – to write
Quality content is king in content marketing. Never mind the strategy. If you don’t have unique, engaging and helpful content, all your efforts will more likely be in vain. For quality, reliable and dependable content, Essaydot.com is one of the most valuable tools that one can use.
With round-the-clock support, original content guarantee and direct contact with the writers that will be working on your content, such a tool is a key cog in a content marketing strategy and more so its success.
3) Polishmywriting – to proofread the content
As much as webmasters hate typos, grammatical errors and other forms of syntax, readers hate it even more. While human proofreaders are quite thorough, they’re liable to make mistakes and overlook some errors.
Polishmywriting is the tool that can rid your writing of the errors and improve the reading quality. With a simple and straightforward interface, you save time and effort without compromising the quality of your writing allowing you to be more productive and efficient.
4) SumoMe – to capture email addresses
The primary goal of having a content marketing strategy is to grow your business. To do this, one needs to leverage the traffic coming to read your content into a potential business. The best way to be able to go about this is to turn the visitors into email subscribers with the help of tools like SumoMe. Such a tool would allow you to have email capture forms in different places on your website. Something quite like this.
The tool gives you a number of different ways to collect email addresses. These include welcome pages, in-line forms, scroll-up boxes and a variety of other options. The service even has a free plan that you can start with.
5) Build relationships with your customers
Getting readers to sign up as email subscribers is the easy part. A successful online business is built on strong relationships and repeat customers. To create those bonds, yet another tool is needed, a tool that enables you to send out your deliver automated welcome sequences and other important messages that your may want to communicate with your prospects and customers.
According to Interfuse, 53% of marketers believe that content creation is the most effective SEO tactic, hence there’re about 27,000,000 pieces of content shared online each day. So, no wonder that the number of content pieces shared is expected to increase in the coming years.
As your business grows, you’re going to need more tools which are low-cost, effective and capable of delivering result for you. After all, building an economically viable business is the main objective. You might start with some of the free tools but as your business grows, you need to invest in the right tools in order to propel your business to the next level.
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