Eggnog and rum, chestnuts and open fires, turkey and cranberry, email marketing and landing pages: there are some things that are better together.
Did I lose you at email marketing and landing pages? Well, pour yourself a holiday drink and let me explain.
As a marketer, you know that email is one of the most impactful marketing tools in your stack. In 2015 alone, 25.1% of Black Friday ecommerce sales came from email marketing and over one-third of holiday shoppers say they used retailers’ emails to keep track of deals.
But email marketing is just one half of a successful campaign. Those emails need to lead somewhere…
A landing page is the ideal destination for your email marketing campaign because it focuses your visitor’s attention on a single conversion goal. This lack of distractions could mean the difference between a bounce and a sale.
Using email marketing and landing pages together is thus the perfect combo to drive more sales — it’s the spiked eggnog of marketing and conversion tactics.
May we pour you a glass?
Run high-converting campaigns using email and landing pages
Original Source: Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide