Marketing automation doesn’t have to be as elusive as it sounds. In fact, you’ve likely been using some form of marketing automation for years! Particularly if you’ve used the action-based autoresponder message functionality in your GetResponse account. Reacting to subscriber behavior and data has long been possible with GetResponse, but thanks to marketing automation, it is now more robust than ever.
Moving into the future
GetResponse is moving away from action-based autoresponders and full steam into the new and powerful marketing automation feature available in all GetResponse accounts (specific availability details available here).
With the action-based autoresponder feature, you were able to respond to:
- Message opens
- Message clicks
- Reached goals
- Subscriber data updates
- Other autoresponders being sent
All of these functionalities (and so much more!) are now 100% possible through GetResponse Marketing Automation.
Introducing Special Event
On top of that, this update brings with it a totally new marketing automation condition element – Special Event. You can now properly react to important dates in your subscriber database: birthdays, subscription anniversaries, purchase dates, and more.
For those users of GetResponse who had action-based autoresponders created, starting February 21, we are automatically converting those message setups into identical, high-functioning marketing automation workflows.
Why the switch?
We’re glad you asked! Marketing automation is more powerful, more flexible, and much-more visual than action-based autoresponders. On top of that, those users who were using action-based autoresponders will now have access to so many more functionalities that will help foster effective, intuitive communication with their subscribers.
As a marketing functionality, marketing automation will only continue growing in significance into 2017, so we are pleased to help usher our users into the future of highly effective, automated marketing strategies.
We’ve created a wealth of materials to help explain the update and are even hosting an exclusive webinar to show just how action-based autoresponders can now function as marketing automation workflows.
Join us next Thursday, February 16 at 12 p.m. EST for a live look!
Fire away! We’re happy to answer any questions you have about this update or marketing automation in the comments below, or through our 24/7 5-star support.
The post GetResponse Action-Based Autoresponders Evolve into Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.