Bertha's Blog: 5 Marketing Tools You Can’t Live Without

One of the great things about the web is that there are always new marketing tools you can use to help you improve your website, attract new customers, or grow your business. But there’s a problem with that. The problem is there’s not enough time in the day to analyze all the tools and to figure out which ones are actually worth using. After all, if you’re like most people, you have emails to answer, phone calls to return, and meetings to attend, so finding the time to explore every new tool is tough.

Until now.

We’ve taken a look at dozens of tools you can use to accomplish your goals and then narrowed them down to five essential marketing tools that no one should be without. In other words, we’ve saved you hours and hours of time that you would need to spend analyzing which marketing tools are right for your business.

Would you like to see our list? If so, great – let’s check them out.

SEO Site Check Up

There are a lot of good SEO tools out there, including Google PageSpeed Insights, Quick Sprout, Moz and Search Metrics. But if you’re looking for a quick and easy way to check up on the health of your website, SEO Site Check Up is just what you’re looking for.

Getting started with SEO Site Check Up is easy. Just drop your URL into their dashboard and sit back while their engine analyzes your site to see what’s working, what needs to be improved, and what’s totally broken. Their free analysis includes links that provide details on how to fix the stuff that’s broken, and additional information on what the analysis means for your business.

The bottom line — if you’re looking for a good, quick, easy analysis of your website’s health, you can’t go wrong with SEO Site Check Up.

BuzzSumo

If you’re a blogger and you want to be sure that what you’re writing about will get all the SEO juice possible, then BuzzSumo is for you.

When you visit their site, you’re greeted by a dashboard with a field that allows you to input a keyword or competitor’s URL. Just hit Go and BuzzSumo will find and analyze all the articles, infographics, guest posts, interviews and giveaways that relate to that keyword or URL.

By analyzing the BuzzSumo data, you can figure out what content is getting the most Facebook, LinkedIn, Twitter, Pinterest, or Google+ shares. This makes it gosh-darn easy to figure out what topics you should cover in your next blog post, infographic or even marketing automation email.

If you’re a blogger or content creator, then BuzzSumo should be bookmarked on your toolbar – it’s that good.

SimilarWeb

Ready to take your digital analytics to the next level? If so, then SimilarWeb is for you. SimilarWeb provides deep insights into what’s going on around the web. By analyzing those insights and figuring out how to respond to them, you can adjust your competitive strategy based on real-time analytics and analysis.

SimilarWeb collects raw web data from their panels, their crawls, ISP data and other sources. Over 5 billion (yes, that’s billion with a “b”) events are cleared and categorized every single day. That data is then processed by machine learning algorithms and sent your way so that you can use it to make sure your business is on the right track.

SimilarWeb is a big, robust platform that’s perfect for businesses ready to take things up to the next level.

SpyFu

Wouldn’t it be great if you could figure out what your competitors were doing online? With SpyFu you can do just that. All you have to do is search for any domain and you’ll see every keyword they’ve bought on Adwords, every organic term they rank for, and every ad variation they’ve had in the last 11 years.

SpyFu even helps you find email addresses, phone numbers, and addresses that you can’t find anywhere else.

If keeping an eye on your competitors is important to your business, check out SpyFu. It’s a great tool that provides some amazing analytics.

Brand24

If you’ve ever wondered what people are saying about your brand online, then you’ll want to check out Brand24. Their platform helps you discover what people are saying in real time on social networks and on influential publisher’s websites.

One of the best things about Brand24 is that it provides sentiment analysis, which is then segmented into positive, negative, or neutral mentions. In other words, their computers analyze how people are feeling about your brand, which can be a great way to see if your brand is really resonating with your prospects and customers.

If keeping tabs on what people are saying about your brand (or your competitors’ brands) is important, then Brand24 is for you.

Putting it all together

It’s easy to get overwhelmed by the wall of online marketing tools that are available to you today. The good news is that we’ve analyzed dozens and dozens of them so that you can focus on the essential ones found in this post. Are there other great tools still out there? Sure. But these marketing tools are a great place to begin and you can add more as you discover them.