Bertha's Blog: How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap]

Jamie Turner joined us for a Marketing Automation Hub webinar recently, with the goal of teaching us how to use digital marketing to drive leads to your business.

All marketers tend to face the same overall problem at one time or another. We all have experienced the frustration of not getting the results we’d hoped for out of our marketing efforts. And yeah, it is frustrating! How can you get over that frustration?

Keep doing what you’re doing
Try something different
Watch cat videos. (They’re relaxing, and will get you over any frustration so you can move on. Check out this one.)

If the very definition of insanity is doing the same thing over and over again while expecting different results, then that first option isn’t an option.

So, what’s the solution? Digital marketing, in all its wonderful variety:

Paid search
Online display
Influencer marketing
Marketing automation
Paid social

The short hand definition for each of these is as follows. Paid search is best defined as advertising campaigns that you run on Google and/or Bing. And if you’re not familiar with online display ads, you may be more familiar with the term banner ads – it’s the same thing. Influencer marketing is forming a promotional partnership with someone with a large audience where you cooperate to promote each other’s work. Marketing automation is, simply put, email marketing on steroids (and what the good folks at GetResponse are so good at). And paid social is running advertising or boosting the content you post on social media platforms like Facebook and Twitter.

If you’re looking to expand your digital marketing activities, this webinar is for you. If you’re looking to learn how to optimize your campaigns, this webinar is for you. And if you’re simply trying to do something different with your marketing, this webinar is for you.

Watch the video today!