Bertha's Blog: The Loyalty Loop [Webinar Recap]

Andrew Davis joined us for the latest GetResponse Marketing Automation Hub webinar. In his webinar, Andrew discussed the loyalty loop – how the small things build customer loyalty, which adds up to big business.

The Loyalty Loop is about the post-purchase experience, and how you market it to drive a whole new set of valuable new customers. How do you treat your customers after they purchase from you? Leverage the customers you have to get the customers you want.

Take a step back for a second. When was the last time you examined your marketplace as if you were a prospect or customer? When did you last time you surfed the web like your customers do? That’s a short (15 minute) but important experiment for you. You can start to see things in the marketplace that you may want to change in your own business. These changes would make it clear that you are a differentiated service provider. Start by reading the About Us pages of your competitors’ websites. You’ll see a lot of the same things. How to stand out from the rest? Start showing your customers how you’re different.

How is your experience different? A great experience is:

Self-selecting
A higher value
Clearly communicated
Ownable
Referral-based
Lasts longer

the loyalty loop

So, what, exactly, is the loyalty loop? It is a series of post-purchase encounters designed to deliver intense and eager enjoyment, interest, or approval. If you were to look at the customer journey, you’ll see that it’s more of a loop, not linear like a sales funnel. And it turns into a loop at the point where your customer makes a purchase.

If you’re a business owner who wants to start leveraging the power of your customers, and to build your loyalty loop, this is a great webinar for you to watch. Stick around and catch the replay.