To start off year 2016 on the right foot we thought we’d share some of the best articles we’ve published over the last 365 days. If you want to keep up with the ever changing online marketing world this is all the reading you’ll ever need. Enjoy!
Brand management isn’t about communicating your brand to the outside world. A brand’s strength is related directly to what the internal stakeholders, i.e. the employees, think of it.
How you communicate with others on a daily basis will either reinforce your image or point out the flaws. If you want your business to be seen as impeccable start off by learning how to write the perfect internal email newsletter and have your audience fall in love with it.
Email open rate is the most commonly used metric for measuring a campaign’s success. Getting an email opened is also the very first goal marketers strive to achieve when reaching out to their audience. However, given the shortening user attention spans and number of advertisements we see and hear on everyday basis, achieving email open rates higher than the industry standard is not an easy task.
There are however, certain rules that can help you make your emails unlike any other. What do I mean? Emails that users want to open, click, and forward to their friends. Sounds like a dream? Not any more!
Campaign performance depends on many factors including: using the right images, writing compelling copy, providing strong CTAs. There is one factor, however, that can make or break any marketer’s effort to build lasting relationships with their audience. This factor is email deliverability.
The head of our Compliance Department prepared a series of posts that cover the most important aspects of email deliverability. With information on how ISPs look at content, words which can trigger spam filters, or list building practices that raise a red flag, you’ll soon know how to run campaigns that always reach your audience.
Social media was made for users and brands to get social, kinda obvious, right? However, being engaged and entertained doesn’t necessarily mean you can’t do business at the same time.
Facebook, Twitter, LinkedIn, and other platforms allow brands to answer questions and source information about their fans. More importantly, they can help you build new audiences and generate leads. If you’re struggling with attracting new prospects via social media or just want to make sure you’re on the right track, you’ll definitely want to read this list.
Like in any other social situation there are certain etiquette rules that apply to social media.
You can probably straight away name a friend of yours or a brand whose actions seem either odd or annoying, or both at the same time. It doesn’t mean they should abandon “ship” right away and tell everyone it wasn’t just working out for them and that social media is a fad. In most cases, learning about the rules covered in this article will be more than enough to start building rather than destroying relationships via Facebook, Twitter, and whatnot.
Search engine optimization may sound like something only a techy could do, but that’s not entirely true. Everything you do as a content marketer is related to SEO and should be thought of as a process that generates traffic onto your brand’s website. On top of that, it should be seen as a channel that reinforces other marketing efforts, rather than one that fights them for budgets. Believe it or not, this also refers to email marketing.
Although SEO is constantly evolving there are certain rules that simply work. They may not be set in stone, but adding them into your daily habits will surely improve your inbound marketing efforts. Other than remembering that you’re designing for both – the search engine robots and users alike – you’ll want to know the following 8 techniques. They will make your site more visible and job more rewarding.
Video marketing has certainly gained a lot more fans in the year 2015. With shortening user attention spans and ever busier lifestyles, it’s not a great surprise that videos have become more popular amongst brands. Assuming you’re already bought on videos, let’s just cut to the chase and look at different ways you can use this medium to grow your business.
When saying “online videos” most of us are thinking either YouTube, Vimeo, or Wistia. Over the past months this began changing slowly. Facebook rolled out new video features that perhaps didn’t shake the market, but it definitely made the game a little trickier when it comes to brand promotion through videos. If you want to get started with Facebook Videos, you’ll find all you need in this article.
Off to a great start
If you’re still looking for more inspiration for running great marketing campaigns in 2016 how about relaxing and enjoying some of our presentations or recordings from webinars we’ve had the pleasure of organizing for you. Don’t worry, we’ll make sure to keep them coming ever more so frequently :).