If you have a website for your business, it is important that the content of that website is search engine optimized (SEO). SEO friendly content is important because it affects your website’s placement on search engines.
If your website shows up on the main page, you will get more clicks, shared, likes, and engagement. If nobody ever finds your page, then even the best-written articles are pointless. But writing SEO enhanced content is not a simple task. There is plenty of thought and foresight that goes into writing strong SEO content. These tips and tools will help you write content that is not only interesting and relevant to your website, but that garnishes attention and shows up in search results.
1. Use Headlines and Sub-headers
Using headlines and sub-headers does several things for SEO optimization. First, it makes your writing skimmable and therefore easier to read. People are more likely to share things that are easy to read. Also, having headers and sub-headers increases the keyword saturation.
2. Add links to Previous Content
Links to high-quality, reputable websites increases the validity of your own website. The better the links, the higher your page will rank in search results. Also, using credible sources within the body of your text creates trust with your readers.
3. Optimize the Length of Your Article
Google gives priority to longer articles, but if it’s too long, you’ll lose readers. Your articles should be a minimum of 300 words. While there is no set maximum, in order to maintain reader interest, try to cap them around 700 or 800 words. Keywords should make up 1-2% of the text. So, in a 500-word article, you should include 5-10 keywords.
4. Choose Your Keywords Wisely
Before you ever sit down to write your article, decide which keywords you want to incorporate. You can either pay a marketing service to do this for you, or you can choose the keywords based on the results of planned keyword searches. When you start writing, use the keywords in the title, headers, tags, and main text.
5. Optimize Your Images
Images are essential to making your content interesting and shareable. People are far more likely to purchase from a company whose website has attractive and relevant photos. You can optimize the photos by adding keywords to the image files. Make sure to also optimize the size of the photo. Pictures that are too large will slow load time and hurt the SEO. Make the image as small as possible without compromising the visibility or quality.
6. Make The Content Shareable
So, you’ve successfully managed to write an SEO-friendly, content rich, interesting article that people want to read. The next step is to make it shareable. Websites like ShareThis and AddThis make it easy to add social media buttons to your website so people can share the content easily.
7. Write High-Quality Content
This one should be pretty self-evident, but it isn’t always applied. The best way to get people to read and engage with your content is to write content that is useful and entertaining. Search engines reward sites that have high-quality, relevant content. Quality is more important than almost every other factor on the list.
Once you have a strong idea in mind for how you’d like to write and format your content, consider using some of the following tools to simplify and improve the writing process.
Hemingway Editor is a fantastic resource for everyday writing tasks, but it’s especially helpful when reviewing articles for SEO optimization. Hemingway Editor analyzes your articles to find and highlight any sentences that are difficult or “very difficult,” to read. It also highlights instances of passive voice. Articles that are highly readable are more frequently shared, and articles that are shared the most get the best SEO rating.
Read-Able is similar to Hemingway Editor in its ability to analyze your articles based on readability. But instead of highlighting sentences that are difficult to read, it gives your text an overall readability score. The score tells you what age group will be able to easily read the page. If you have a URL for the website, you can enter the URL instead of the text.
Essay Mama offers clients a wide variety of writing services. The team of professional writers can create SEO friendly content for your website. Because it is absolutely vital to provide your readers with clean and correct content, Essay Mama can also provide proofreading and editing services. If you’d like, you can have the website format the content and add headlines and images.
When writing web-based content, it is natural to turn to similar websites for inspiration. PlagTracker will analyze your article, find any instances of plagiarism, and replace them with new, original content. This website can help guarantee that your articles will never feature plagiarized content.
Keyword Density Checker scans your text or URL address to find out how many times you have cited each keyword. It’s particularly helpful if you have a very large article, and you want to make sure it’s not overly saturated with keywords. As mentioned before, keywords should take up about 1-2% of the text.
This on-page optimization tool analyzes your website or URL address and gives you an overview of the SEO Optimization factors. You can add up to five keywords, which the algorithm will search for and tell you how often each word is used.
Hopefully, you have found this content useful. If you use the tools and tips mentioned in this list, you will be able to create SEO friendly material regardless of the industry for which you are writing. You will eventually learn to write content that people want to read and share. SEO friendly websites get more traffic, and higher traffic levels improve your SEO score. What other ideas do you have to improve the quality of your SEO? Do you have any additional tricks to achieving better search engine results? Share them in the comments.
About the author: Robert Morris is a content writer from New York. He is developing new online course on writing for freelancers. Find Robert on Google+.